New Domains aren’t so new anymore, and they’re becoming a big part of the internet

When ICANN first revealed the list of New Domain applications in June 2012, the idea of straying beyond the few domain names available on the internet at that time was hard to comprehend. Years later, there are more than 1,000 domain extensions that are available for registration. Even so, the majority of the population still has very little knowledge that there are options like .NINJA, .LAWYER, or .ROCKS available for their website.

But “very little” knowledge about New Domain names is a significant step from “no knowledge at all,” and frankly, an enormous leap for those who are in the domain industry. In fact, as little as two years ago most people still had no idea what a domain name was.

Why New Domains are your new favorite networking tool

Making yourself or your business stand out amongst your competitors is no easy task. But having an online presence that is unique and interesting can give you a serious advantage—even before your new connection visits your website.

By using a New Domain that informs visitors of what it is you do or what you are passionate about, you can stand out for all the right reasons. Eye-catching, informative, and great looking on a business card, New Domains offer distinct advantages that can benefit website owners of all kinds.

5 of our favorite startups using New Domains at Web Summit

We made the long trek from Denver to Dublin for Web Summit recently and it was a fantastic time that was definitely worth the journey. We learned lesson after lesson in Dublin and saw opportunity after opportunity for not only the tech industry as a whole, but also for New Domains in particular.

On the New Domain front, we saw dozens of startups using New Domains as their primary URL for business websites. This is a stark contrast to the behavior and feelings regarding New Domains that we encountered in the past at similar events. Just a year ago we were hearing skepticism from the startup community regarding New Domains, but we’re now seeing both personal adoption and adoption from up-and-coming businesses.

To highlight some of the great usage of New Domains that we saw at Web Summit, we created a list of some of our favorites (in no particular order):

5 amazing examples of .STUDIO domains

Last week we shared some of our favorite examples of .LIVE domains being put into action after only one week into General Availability. But now, as the use of two of the newest New Domains continues to skyrocket, we direct our attention to .STUDIO and all of the creative ways it’s being used.

We’ve selected a few of our favorite examples of .STUDIO domains that are making bold statements online. So take a look and get ready to be inspired!

See how these awesome .LIVE domains are being used

It’s been just over a week since the release of .LIVE and .STUDIO, and what a week it’s been! Already, websites and URLs that use these domain endings are popping up and being used by companies that aren’t afraid to be innovative.

An extensive list of companies (which includes big names like 20th Century Fox, Absolut, Amazon, Dreamworks, Entrepreneur Media, Marvel, Major League Baseball, Microsoft, Oracle, Paramount, SoulCycle Inc., Twitch, Universal Music, and Warner Brothers) have already registered .STUDIO and .LIVE domains. While uses for these particular domains are still yet to be determined, there are a few key businesses that are already using .LIVE domains in particular to make a splash on the web.

4 things to do before registering a domain

Domains are relatively easy to purchase: You just head over to your favorite registrar, type in the domain you’re interested in, and as long as it’s available, it can be yours with a few clicks of a button. But the real work comes before you make your purchase. If you want to register a great domain name that will set you up for success in the long run, perform these four tasks before hitting the “Purchase” button.

Re-thinking the common questions about New Domains

Whenever I talk to people about New Domains for the first time, I usually get one of two reactions. The first is disbelief, excitement, and a mad scramble for a cellphone or laptop to see if is still available. The second reaction is less fun: A scoff, possibly an eye roll, and a proclamation that they’ll stick to traditional domain names, thank you very much!

While everyone is entitled to their own opinion, I find that most people who aren’t fans of New Domains have a few common objections. So if you’re one of those folks out there who isn’t sold on using New Domains then buckle up—I’m going to try to change your mind.

.LIVE and .STUDIO are here

The long awaited day has finally arrived: .LIVE and .STUDIO are now available for general registration! Individuals, business owners, and more can create memorable primary and secondary URLs with these two distinctive domains. After months of waiting, and a whole lot of anticipation, we cannot wait to see all of the unique and interesting web addresses our customers will come up with using .LIVE and .STUDIO.