Defensive domain registration: Is it necessary?

If you’re following news about the U.S. presidential campaign, you already know that the soap opera known as politics is getting crazy. And here’s the latest development: type into your browser and you’ll end up in a place that you probably weren’t expecting—Donald Trump’s campaign website. Even though Jeb Bush is using as the home for his campaign material, he’s likely looing a lot of web traffic when visitors type his full name into their browsers, tack the .COM onto the end, and are promptly redirected to his competition’s site.

Although stories like this don’t often make headlines, this kind of situation occurs more frequently than one might expect. Even though copyright and trademark laws help to protect brands, products, and ideas that could be considered intellectual property, individuals can still find themselves in these sort of situations.

5 websites doing exact match domains right

As the Big Brother of the internet, Google plays a huge role in how and if your website is discovered online. Whether someone is actively searching for your business, or just a product or service that matches their needs, the way consumers search should be taken into consideration when choosing a URL. Exact match domains are a great tool for helping you improve your website’s search engine rankings.

But some website owners are taking advantage of New Domains to integrate powerful keywords into their URLs. In fact, there are some sites that have managed to increase their search engine rankings dramatically by using domains that match commonly searched phrases that are relevant to them and their business.

Check out these five examples of exact match domains that are killing it with search engine ranking.

New Domains aren’t so new anymore, and they’re becoming a big part of the internet

When ICANN first revealed the list of New Domain applications in June 2012, the idea of straying beyond the few domain names available on the internet at that time was hard to comprehend. Years later, there are more than 1,000 domain extensions that are available for registration. Even so, the majority of the population still has very little knowledge that there are options like .NINJA, .LAWYER, or .ROCKS available for their website.

But “very little” knowledge about New Domain names is a significant step from “no knowledge at all,” and frankly, an enormous leap for those who are in the domain industry. In fact, as little as two years ago most people still had no idea what a domain name was.