A look inside .CLUB: secret handshakes, registration and more

It’s a great big Internet world out there, so it’s important to weigh anchor by creating and nurturing online communities. Once you start developing digital hubs for the communities you belong to, the often overwhelming Web becomes a place of connection, interaction, and growth.


That connection is exactly what .CLUB offers, and why it’s such an anticipated New Domain. .CLUB is a domain extension centered on creating spaces to call home, for any type of club, anywhere around the globe, including business teams, athletic clubs, science communities, customer communities, culture and pop enthusiast groups, and more.

Who’s behind this innovative New Domain? The people at .Club Domains, LLC. (When they aren’t sponsoring totally awesome bobsled teams, that is.) Who is DotClub, what inspired them to apply for the .CLUB domain, and what makes .CLUB so darn special? We talked to Jeffrey Sass, CMO of DotClub to find out. 

Can we have your help, please?

This is Part 5 in a series of posts about our #HighFiveGuy adventures at SXSW. Part 1 | Part 2 | Part 3 | Part 4

10,000 High Fives are history. After five days we have reached our goal. There is a pretty moving video below of our final fives with the kids at the Austin Children’s Shelter. Now you can help us finish even bigger and help out some kids. And you can do it from your desk, and without even having to touch Steve (#HighFiveGuy). We’ve set up a page where you can make a donation and add to the $500 we raised. Here’s the link:

If you donate at least $50 we’ll send you a limited edition SXSW T-shirt. Donate at least $10 we’ll get on our social media channels and tell the world how amazing you are.

Let’s do this! If you’re into domains and want to be part of something even bigger, if even for a moment, then let’s join forces and give somebody some hope.


EAP Preorders: An even better way to get the New Domain you’re craving

If you’re not a trademark owner,  your best option for making sure you get the New Domain you want is to place a Preorder. You choose the domain, and we’ll attempt to register it on your behalf as soon as the extension is released to the general public.

There’s also the Early Access Program (EAP), which applies to New Domains operated by certain registries. The EAP allows you to register domains for a premium price before they become available for their standard registration price. Here’s how the pricing works:


Now there’s a new option for securing a domain: EAP Preorders

We’ve taken Preorders and EAP and combined them. Now you can choose a certain Preorder day—essentially a price point—where we’ll attempt to secure the domain. 

As an example, let’s say I really want to register I’m not going to shell out $1,000+ for the domain, but I want it badly enough that I’m willing to pay a little extra to improve my chances. I can place an EAP Preorder for Day 5—the $175 price point—and will attempt to register the domain on that day. I won’t get the domain if someone places a Preorder for Day 4 or earlier, but I will beat out anyone who places a standard Preorder or attempts to register the domain when it reaches General Availability.

EAP Preorders basically function like an auction. We’ll notify you if someone “outbids” your EAP Preorder, and we’ll show you the options for placing a new bid.

We know this might sound a little confusing, so if you have any questions about EAP don’t hesitate to contact our customer support team.


What do Nic Cage and Miley Cyrus have in common? This Q and A with Radix’s business head Sandeep Ramchandani



As New Domains continue to enter the digital landscape, maybe you’ve felt overwhelmed by all the options. With so many different TLD categories, from geographic to business to off-beat New Domains, what do you do when you feel like you just don’t fit in?

Sandeep Ramchandani, business head at Radix (a New Domain portfolio registry operating 28 New Domains), took some time to talk to us about the upcoming launch of .WEBSITE, a New Domain meant specifically for those who want the advantage of owning a more targeted and relevant domain name without having to commit to a specific market definition.

He also talked to us about Nic Cage’s acting prowess, why it’s so awesome to be based in both Mumbai and Dubai, and the Miley Cyrus marketing edge. (You’ll want to see that.)  

.NINJA is now available for Preorder!


It seems like every week there are a bunch of awesome New Domain extensions launching, and on Wednesday one of our favorites became available for Preorder: .NINJA!

The awesome thing about the .NINJA domain is you can be a “ninja” in just about any context: A social media ninja, a marketing ninja, a programming ninja, a gaming ninja, etc. There are nearly 200,000 “ninja” references in Twitter profiles, and about 20,000 “ninja” references in LinkedIn profiles. It’s an increasingly popular term to substitute for “expert,” and now it’s a domain. visits the New Zealand Bobsled Team

This is Part 1 in a series of posts and videos about’s adventures with the New Zealand Bobsled team. Go to Part 2  |  Go to Part 3

After what seemed like an impossible coordination, Tim Johnson, the CEO of .KIWI, and the manager of the New Zealand Bobsled Team, pulled, .XYZ, .BUZZ, .NINJA, and .CLUB together to sponsor the Kiwi sledders. He also included the new domain .HIV to get more exposure for their incredible work. Then all he had to do was get some people to Whistler, B.C., the home of the 2010 Winter Olympics, to experience the sport in person. I volunteered, as did .XYZ CEO Daniel Negari.

The thought of bobsledding seems like a lot of fun until you tell someone you’re going to bobsled. “Didn’t a guy die doing that?” asked one well-meaning friend. Another pointed out that I’d be going 80 miles an hour without a seat belt. I like seat belts. One once saved me in a wreck when I was going about 65. The car had a roof, too. And soft seats. Wrecking in a bobsled, it turns out, can melt your underwear to your body.

Paving the way for New Domains: A short Q and A with .build CEO George Minardos


Every great idea starts on the ground floor, and for George Minardos, founder and CEO of the New Domain .build, the ground floor was a big idea to provide more Web space for the building industry.

From applicant to registry operator, Minardos has watched the potential for .build grow into an ever-expanding digital community, offering domains to all building-related industries and professionals, no matter which definition of “build” these industries and professionals choose. Minardos was kind enough to sit down with us and discuss this exciting New Domain, it’s inception, Minardos’ lifetime love of building, and the almost $8 trillion dollar industry this dynamic domain serves.

(.build is available right now for pre-registration. Interested? Click here.)

.SCOT is leading the way for cultural New Domains


Last week Dot Scot Registry reached a deal ensuring the release of .SCOT in the summer of 2014, a year earlier than previously expected. .SCOT has been getting a lot of attention since the announcement and it’s easy to see why: This New Domain perfectly illustrates the amazing capacity of cultural domains to create a Web identity for diasporas, cultures, and countries that didn’t have their own webspace before.

.SCOT has also had a lot of public support from within the Scottish community during the entire application process, including from First Minister Alex Salmond. So why is the land of haggis, Robert Burns, Scotch, golf and most importantly, Sir Sean Connery (who has been at the head of the decade-long campaign for .SCOT), so excited for this New Domain?  

New Domains are approaching General Availability. Here’s one way to get ’em first.

The first batch of New Domains launched a few months ago, and more have been released each week. Now they’re nearing the General Availability phase. You can place a Preorder for New Domains that have been released, and that’ll give you a pretty good chance of getting the domain you want the moment it’s available to the general public. But for certain New Domains, there’s an option that will allow you to secure your domain before Preorders are processed. It’s called the Early Access Program.

What’s the Early Access Program?

The Early Access Program (EAP) applies to all New Domains operated by the Donuts registry. These domains have tiered pricing for the seven days leading up to General Availability. The closer the extension gets to General Availability, the lower the price. It’s basically a way to let the market determine the price for the most coveted domains. Check out the table below to see the pricing schedule. You can click here to see which domains are currently available via EAP.