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6 reasons every small business needs website content

Our friends at Textbroker were kind enough to share some insight with us about why great content is essential for a great website. If you’re a small or medium-sized business, a freelancer, or just have a personal website, learn why fresh content is one of the most powerful tools you have for bringing in new clients or viewers.

According to Statistic Brain Research Institute, only half of small businesses have websites. When asked the reason for not building a site, 41 percent of site-less brands claimed it wasn’t a priority. Out of the companies that had published a site, nearly half confessed that no updates had ever been made since its inception. Although rumor has it that creating or actively maintaining an online presence isn’t necessary, companies with top-notch content have the ability to reach the 97—yes 97—percent of consumers who state they search online for products and services. Still skeptical? Here are a few reasons new, high-quality website content is just what your business needs, as well as guidance on how to produce it.

Bottoms Rupp | Serious savings on .FAMILY

.FAMILY is one of the newest and most exciting domain extensions available for individuals and organizations of all kinds. Whether they’re used as a platform to share updates about your family, or simply to express the close knit bond of a company or organization, .FAMILY domains are a great way to evoke feelings of closeness and belonging within your website.

Better yet? They’re going to be seriously discounted during this week’s Bottoms Rupp Happy Hour sale.

Root for Denver this weekend, because it means big domain discounts on Monday

In honor of Sunday’s game (which is of course exclusively called The Big Game, and nothing else), we’re having a big domain sale. But the sale depends on the outcome.

We’re rooting for our hometown team, so if Denver wins, you can use the promo code CHAMPS get some huge discounts on a big list of domain extensions, including $0.99 .ROCKS, .SOCIAL, and .NINJA. The sale will begin at 9 a.m. MST on Monday and end at midnight. Check out our sale page to get the full list.