SEO

Is there an exact percentage of keywords you should use for SEO?


KEYWORD DENSITY – IS THERE A DEFINITIVE PERCENTAGE?

good-seo

Keywords have been the central facet of search engine optimization since Google first started delivering returns back in the late 1990s. In the beginning, the sheer number of times that a keyword appeared on a page determined where it showed up in the SERPs. As search engines evolved, the amount that keywords helped became a bit less important. Other factors were added into the search engines result equation. Today, there are over 200 individual metrics that are used by Google to determine a web page’s SERP ranking. And, even though Google’s representatives have tried to downplay the importance of keywords, it is still obvious that they are at the top of the metric list.

Google Weighs In

The real key is to understand how keywords are ...

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The Basics of SEO to Drive Traffic to your Blog or Website | Part 5 of 5 in a “get traffic” series


Get Traffic to your site with these SEO Tips

Every search engine has a basic set of rules they use in determining how to rank your blog or website.  Learn these rules and help the search engines find your content faster as well rank you higher because you are seen as valuable in terms of content for given keywords.  This is all SEO.  Wanna get started on learning these rules?

Actually, if you have been following this “get traffic” series, you already have a head start. We’ve been giving you social media tips, tips on engaging your audience, google service tips, and even a quick rundown of 20 methods to try for traffic...

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Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series


Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

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Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series


Free Traffic to your site with Social Media

Recently, we outlined 20 FREE ways to drive traffic to your site.  The methods were broken down by category, but I realized there is so much more information to these tips than just listing them out.  First up, are the Social Media methods.  By consistently employing each of the methods below, I promise you will see more traffic to your site.  Let’s get started….

1. Twitter

Just in case you need to be reminded of the obvious – Twitter is a great place to engage an audience and promote your brand.  Use this strategy as you begin:

  • First you need to get a following to have someone to promote your blog/website to. Shoot for 5-7 daily tweets...
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SEO Series – Part 9: If You Build It, They Will Come!


And here’s the final (for now) installation of our series on SEO

Working to build successful inbound links to your site, is one of the keys to success in SEO. The more inbound links you have, the higher quality links they are, the more popular and successful your site will be. When you have a successful marketing strategies and build a quality SEO-optimized site, you are sure to have many quality backlinks to your site.

SEO backlinks

You're the green ball.

The more quality backlinks you build, the better your PageRank (PR) will be. However, the links have to be high quality. Otherwise, the traffic for the site will not increase. Only the most relevant, top quality links will serve the purpose of being seen by the latest page rank algorithm.

There are a variety of different ways to improve site traf...

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SEO Series – Part 8: It’s All Logical… No Voodoo Here!


Get caught up on the rest of the SEO series or get right into this quick lesson on SEO strategies. 

While SEO experts would like us to believe that there is some sort of voodoo or black magic involved with the process, that really is not the case.

SEO companies do not just place a magic spell, dance around a bonfire, and light a candle, hoping that site ranking improves.

There is a logic and a science to it, which is easy to understand.

Rituals to approach SEO strategies

And through the night, they danced for Lord Google

Much of the confusion is due to unethical SEO companies using black-hat strategies. The thinking behind “black-hat” strategy is that businesses need to trick, deceive, and outsmart the search engines in order to improve rankings. While “white-hat” SEO strategies use knowledge of the current algorithms to f...

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SEO Series – Part 7: Strong links are the backbone of your site!


Get caught up on the rest of the SEO series or get right into this quick lesson on backlinks.

Not only are strong links the backbone of your site, backlinks are what the SERPs (Search Engine Results Page) love to find. When you have a basic understanding of what backlinks are, how they work, what they do, and how backlinks are one of the most important factors in getting your bidding directory rank high, then you are definitely on your way to cracking the code that is SEO.

When you have a strong backlink campaign for your site, it is much easier to rank high in the SERPs. As you may or may not know, a backlink is a link from another site that points to your own site. It is important to choose wisely in determining who/which site to get backlinks from...

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SEO Series – Part 6: Holy Toledo, Batman! We need some juicy data!


Get caught up on the rest of the SEO series…and then get into this pep talk about Data.

Let the Google Bots find your Data

Like a hot centerfold of the Information Age.

Data governs everything that occurs on the web. No matter how minute or gigantic the topic, there is an unfathomable amount of information available. The internet has opened all kinds of barriers and, nowadays, the discovery of new knowledge or information occurs instantly and is shared by millions. That’s why it’s critical to have both good data to put online and use solid data to measure what is put online.

Search engines demand a steady stream of high quality, high standard information that is constantly being refreshed in our Web 2.0 world. Yet there is constant scrutiny of how it is being used...

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SEO Series – Part 5: The Visible (online) Man


We’re already at Part 5? Catch up with all of our series on SEO!

Having online presence is different from having charisma or stage presence. Online presence can actually be taught and even enhanced with specific techniques. Maintaining visibility online is easy, once you know how! It just takes knowing the necessary underpinnings to get it all going on.

Are you visible online?

Are you there? Increase your online visibility.

The backbone of any online efforts is having the right hosting service. Your hosting service should be able to provide many different components and capabilities for your website, all while allowing you to stay connected to others online. The first critical function is to have the right domain name through your IP, so that your presence is always successfully online...

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SEO Series Part 4: What the Spiders Like…


Look, who’s crawling up my wall SEO How To
Black and hairy, very small
Now he’s up above my head
Hanging by a little thread

Boris the spider
Boris the spider
-THE WHO

While the Google searchbots may not all be named Boris, they do like to crawl. They are also very particular about where they crawl. When your site attracts ol Boris, then your site becomes more recognizable, branding is enhanced, and your business’s ROI is substantial. Here are three ideas for attracting the attention of those pesky searchbots:

Compelling Content – By having original content which is relevant to your business, you are making your site irresistible to Boris. It’s the easiest way to attract site traffic and retain both readers and searchbots...

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