SEO

Is there an exact percentage of keywords you should use for SEO?


KEYWORD DENSITY – IS THERE A DEFINITIVE PERCENTAGE?

good-seo

Keywords have been the central facet of search engine optimization since Google first started delivering returns back in the late 1990s. In the beginning, the sheer number of times that a keyword appeared on a page determined where it showed up in the SERPs. As search engines evolved, the amount that keywords helped became a bit less important. Other factors were added into the search engines result equation. Today, there are over 200 individual metrics that are used by Google to determine a web page’s SERP ranking. And, even though Google’s representatives have tried to downplay the importance of keywords, it is still obvious that they are at the top of the metric list.

Google Weighs In

The real key is to understand how keywords are ...

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How To Pick Keywords


HOW TO PICK KEYWORDS

Cristian Cardenas, keywords, October 18, 2011 via Flickr, Creative Commons License

Keywords are words that we use to categorize the products and services we offer in our businesses and websites. The Internet is like a giant library composed of millions of websites. Websites are the books inside the Internet library. Search engines are like librarians that know what each website is about. The Internet has one-up on the library, though. Search engines rank the contents of the Internet library, and only the “books” (websites) that it considers to be really solid will be offered up to people who are looking for information on a certain topic...

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The Basics of SEO to Drive Traffic to your Blog or Website | Part 5 of 5 in a “get traffic” series


Get Traffic to your site with these SEO Tips

Every search engine has a basic set of rules they use in determining how to rank your blog or website.  Learn these rules and help the search engines find your content faster as well rank you higher because you are seen as valuable in terms of content for given keywords.  This is all SEO.  Wanna get started on learning these rules?

Actually, if you have been following this “get traffic” series, you already have a head start. We’ve been giving you social media tips, tips on engaging your audience, google service tips, and even a quick rundown of 20 methods to try for traffic...

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Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series


Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

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Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series


Free Traffic to your site with Social Media

Recently, we outlined 20 FREE ways to drive traffic to your site.  The methods were broken down by category, but I realized there is so much more information to these tips than just listing them out.  First up, are the Social Media methods.  By consistently employing each of the methods below, I promise you will see more traffic to your site.  Let’s get started….

1. Twitter

Just in case you need to be reminded of the obvious – Twitter is a great place to engage an audience and promote your brand.  Use this strategy as you begin:

  • First you need to get a following to have someone to promote your blog/website to. Shoot for 5-7 daily tweets...
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Seo Myths


SEO MYTHS ANY SITE OWNER SHOULD IGNORE

No name given, SEO Myths, September 23, 2009 via Flickr, Creative Commons License

If you’ve had a website up and running for any length of time, or if you’re just getting started and have been researching proper search engine optimization techniques, you’ve probably come across plenty of false tips masquerading as great SEO advice. Some of these “best practices” are so widespread and well known that few people even realize that implementing them could have an adverse effect on site rankings.  How do you dig through the clutter and determine which tips are worth trying and which are either ineffective or “black hat” SEO techniques? Read on!

Myth #1: Content should contain as many relevant keywords as possible.

This is one of the most wid...

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How To Feed The Pandas And Penguins


HOW TO FEED THE PANDAS AND PENGUINS

Gyan Infotech , Website Promotion India Internet Marketing In India Seo Outsourcing India Seo India1Google-Penguin-Update, May 20, 2012 via Flickr, Creative Commons License

In the ever-changing landscape of Internet search, it can be utterly frustrating to try to keep up with the changes Google makes to its search spider algorithms. Learning how to “feed” the Pandas and Penguins is the key to retaining a good ranking. This will help you avoid some of the more common offenses that land a page in the dreaded (yet unconfirmed) Google sandbox.

The key to search optimization techniques is found in organic search engine optimization. Organic methods are usually determined as “unpaid” results...

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Save $10K On SEO


SAVE $10K ON SEO

Sean MacEntee, seo punishment, February 16, 2010 via Flickr, Creative Commons License

Ranking is binary. You’re found or you’re lost. So many businesses are vying for the top spot because the average keyword searcher rarely even scrolls down the first page of results.

So search engine optimization (SEO) is absolutely vital to get web crawlers to rank you high enough to avoid being buried.  You could waste all your time becoming an expert in trying to figure out what search engines want but, who’s going to run your business?

Your first option is a pay-per-click ad campaign. This will get you on the front page, but not in the search results. You could spend around $10K the first year for decent results...

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SEO Series – Part 9: If You Build It, They Will Come!


And here’s the final (for now) installation of our series on SEO

Working to build successful inbound links to your site, is one of the keys to success in SEO. The more inbound links you have, the higher quality links they are, the more popular and successful your site will be. When you have a successful marketing strategies and build a quality SEO-optimized site, you are sure to have many quality backlinks to your site.

SEO backlinks

You're the green ball.

The more quality backlinks you build, the better your PageRank (PR) will be. However, the links have to be high quality. Otherwise, the traffic for the site will not increase. Only the most relevant, top quality links will serve the purpose of being seen by the latest page rank algorithm.

There are a variety of different ways to improve site traf...

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SEO Series – Part 8: It’s All Logical… No Voodoo Here!


Get caught up on the rest of the SEO series or get right into this quick lesson on SEO strategies. 

While SEO experts would like us to believe that there is some sort of voodoo or black magic involved with the process, that really is not the case.

SEO companies do not just place a magic spell, dance around a bonfire, and light a candle, hoping that site ranking improves.

There is a logic and a science to it, which is easy to understand.

Rituals to approach SEO strategies

And through the night, they danced for Lord Google

Much of the confusion is due to unethical SEO companies using black-hat strategies. The thinking behind “black-hat” strategy is that businesses need to trick, deceive, and outsmart the search engines in order to improve rankings. While “white-hat” SEO strategies use knowledge of the current algorithms to f...

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