CATEGORY: SEO

Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series

Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations.  All in hopes that the more you put yourself out there, the more business will come your way.  Let’s talk about just how to do that on the Wild Wild Webs with our new buzzword – Engagement.  (pssst – all methods are FREE)

But before we jump in, I wanted to remind ya this is part of a series for driving traffic to your blog or website – all for FREE.  First, we gave an overview of 4 basic tactics for driving traffic.  Then we continued the series, by delving into the specifics of our first topic: Social Media.  Next up is today’s topic: Engagement.  A lot will refer to social media as engagement, which it certainly is part of it, but I’ll provide other, more creative ways of engagement.  That discussion begins now…..

5 tips to try today to engage your audience and bring traffic to your site:

1. Blog and Forum Commenting

I’m pretty sure you already are reading blogs that are similar to your niche as well as reviewing specific topics in helpful forums.  Get to commenting!  Every time.  By commenting on other’s blogs and participating in niche specific forums you are interacting with an audience that is targeted to your niche.  While commenting use these tips:

-Hopefully you’ve already created a Social Media presence.  Most blogs will allow you to comment as your Twitter self – for example. This way, if people are interested in you, they click your avatar and find out information about you -maybe even leading back to your site!

-Leave a thoughtful comment.  Avoid: “great post” or “good job”.  State specifically what interested you or how the blog enlightened you. These details get attention and give someone a reason to reach out to you.

-Avoid placing a link back to your website in your comment.  Most blog commentators or forums will delete your comment if you appear ‘spammy’.  Your avatar for commenting should have details on how one can find you online.

If you don’t already have a blog roll you follow, try social sharing forums such as Reddit or Stumbleupon.  You’ll quickly come across some you’d like to follow.  Bonus: don’t forget to register your blog to these forums to get found.

2. Link back to other sites from your blog or website

If they are checking their analytics, they’ll take notice and most likely visit you.  This may lead to a link exchange if they find you relevant. Linking back to you is the ultimate goal here.  In this way they share their audience with you, meaning eyeballs to your site.

3. Attend your industry events

Remember our analogy of how brick and mortar stores attend their area business meetings and industry events?  Well this is one offline form of engagement that still matters.  Begin interacting in person with those who are similar to your niche.  With everything so automated lately, a little emotional human interaction will help you to stick out in their minds.  People are more likely to work with those they know.  Maybe a joint development will come about that shares the audience between you and your new business partner.  More visits to your site! Added bonus is the energy you pick up on from the events.  You’ll return to your site motivated to make it the best.

4. Install a RSS feed/email subscription on your website or blog

Use the feed and email subscription to remind your traffic that you’re still there.  Send them website updates or an email newsletter. Keep in touch with those who are already your visitors in hopes that they will return and just maybe, bring more people to your website.  Need help in developing an email newsletter?  I got the details for you here:  Anatomy of a Weekly Email Newsletter

5. Guest Post

Guest posting is where you write a blog post for another blog.  This is in hopes that others will take notice, become interested in what you have to say, and then visit your website or blog.  Be careful not to be sales-y in your guest post.  It should remain objective and helpful to the audience of the blog you are writing for.  Instead, make sure your avatar and ‘about me’ section of the post contain your expertise and the link back to your site or social media channels.

Again, all methods above are the online and offline replacement of the socializing that brick and mortar stores do for bringing in business.  Take advantage of these engagement tactics for visits back to your site.

Want more free ways of getting traffic back to your blog or website?  Check out the previous two articles in this series.

Part 1 of 5: FREE Ways to get Traffic to your Blog or Website this week | Part 1 of 5 in a “get traffic” series

Part 2 of 5: Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series

Next up: We’ll detail some ways of using the various services Google offers for getting your traffic.

Let us know in the comments below if you have anything to add to these tips or ways I did not mention.

Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series

Free Traffic to your site with Social Media

Recently, we outlined 20 FREE ways to drive traffic to your site.  The methods were broken down by category, but I realized there is so much more information to these tips than just listing them out.  First up, are the Social Media methods.  By consistently employing each of the methods below, I promise you will see more traffic to your site.  Let’s get started….

1. Twitter

Just in case you need to be reminded of the obvious – Twitter is a great place to engage an audience and promote your brand.  Use this strategy as you begin:

  • First you need to get a following to have someone to promote your blog/website to. Shoot for 5-7 daily tweets.  A couple your own content, maybe a retweet, a couple that share or comment on others content, (the more relevant to your niche the better) and asking one conversational question seem to be the norm.
  • Make sure tweets with your own content contain links back to your blog/website.
  • Make sure to follow people everyday and engage your new followers through the tweeting rules above.  It’s best to follow those that would be interested in your brand as you start.  A keyword search within Twitter can help you to get started.
  • Certainly follow back anyone that follows you
  • Add you blog/website URL prominently to your Twitter Profile.
Keep in mind this is just a beginning strategy.  Expect it to morph as you gain popularity. As you dive in, you’ll realize the need for other Twitter resources, but you have to start somewhere!  Begin here!

2. Pinterest

It’s time to add this to your social media lexicon.  According to @BethHayden, Author of “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest”, Pinterest is the “second largest referral of traffic to websites and blogs – right behind FaceBook”.  Got your attention, yet? Here’s a sample strategy to try as you begin….
  • Before your first pin, do some research and identify your target audience.  You’ll want to use keywords in your pin descriptions as well as images that will speak to them.
  • Then use your blog post or website images to create your pins.  This is where interesting, original images will come in handy. Consider infographics – even if they are not part of your post, but as a way to summarize it. Consider even just text – choose eye-catching fonts and colors to state your blog title or website page title.
  • Remember that research you did with keywords?  Well make sure to include those keywords in your pin description so others can find you. Include your blog or website URL as well in your description.  You’ll notice that you can type a whole lot there in the description, but I suggest just enough to captivate your audience and get them to click-through to your blog post or website. Keywords can be used with #hashtags similar to Twitter.
  • Make use of the Pinterest Social Sharing button on your blog or website images.  Your able to control where the image directs and initially,  the description.
  • Similar to Twitter, get social!  Don’t just promote your brand, but pin other’s relevant posts as well.  Your building a community of viewers to your site as well as developing and sharing your visitors with one another, in an effort to attract more visitors.

3. Facebook

 Your tactic here is more about sharing information.  Create a Facebook Fan Page separate from your personal account for creditability. The game is changing with Fan Pages as now there are costs involved with the fancy tricks.  But remember, we want FREE ways, try this sample strategy to get started…
  • Make sure to share your blog posts and any brand news.  Look helpful by sharing news and articles that others in your niche may find relevant.
  • Comment with care on pages similar to your niche.
  • Remember one of the strategies of Twitter was to share your own content with a tweet?  To add credibility to your blog or website with another social media outlet, consider linking your tweet back to the blog post posted on Facebook.  Use sparingly as remember, you’d rather they direct back to your blog or website.
  • You can be a little more casual on Twitter, but try to keep Facebook only about content regarding your blog and brand.
  • With your personal Facebook maybe consider updating your “Work and Education” section to represent your Facebook Fan page for your blog or website.
  • Now that you have a Fan Page don’t forget to review your Facebook insights.  Visit http://www.facebook.com/insights while logged in.  You’ll get a look at how others are engaging with your posts so you know what kind of content to keep providing your users so they’ll keep coming back.

4. Google+

We all wanna be liked by Google – well, they seem to pay attention more to those who participate in their Google+ network. Sign up and realize this is one network where it’s not the quality of your followers, but the quantity of your followers  Try these tips:
  • Just like the other networks will pay off if you research your industry keywords, do so here as well.  Use those keywords when completing your “About” section of your profile.
  • Google+ activity will show up in a search result over other Social Media activity during a Google Search.  Again, post often in your + account and pay attention to those keywords most relevant to the audience you wish to attract.  They’re likely to find you when your content is ranking high.
  • Take advantage of the Google+ Hangouts.  It’s a way to interactively mingle with those who are interested in your blog or website niche topic.  Try providing informative advice on your niche in general to attract the most viewers – don’t use it as a session to promote your blog or business.  And guess what?!  After the experience, since you directly engaged someone,  guess who they will be talking about after. 🙂  It’s such a cool, new thing that people will definitely be talking about their Google+ Hangout experience.  (hopefully with you)
  • There’s this little thing called Google Authorship that happens naturally as you link your Google+ profile to your blog and vice versa.  Google Authorship means it begins to trust you as a source on your topic.  You’ll begin to rank higher so others find you.  Bonus: You’re Google+ Profile pic may show up in Google Search results along your blog post or website!  So make sure your Google+ Profile pic is best representing you or your business.
  • Engage, Engage, Engage.  Use your Google + profile often to find new followers and interact so you attract more followers.  The benefit here over other social networks is that you will eventually begin to rank higher in search results (meaning greater chances of people finding your blog/website) as your network grows.

5. LinkedIn

This little network is not the same resume sharing network you experienced last time you logged in.  Did you know you can upload blog posts, list your products, upload videos, and give status updates?  Give it a second look and overhaul with these tips to hopefully bring traffic back to you:
  • Make sure to upload your blog posts here.  Especially the more polished of your posts that would be helpful to those in your niche.  For your website – provide your project status updates or any new developments.
  • Take advantage of the “Recommendations”.  Did you work with someone who maybe helped by guest posting, or provided design services?  Give them an honest ‘recommendation’.  These recommendations show up on their profile and get you views to your profile.  Now sell ’em on your profile to bring traffic back to your site!
  • You can import other social media streams to your profile.  Try a widget for uploading your Tweets.  Just be careful not be sale-sy as you Tweet.
  • Take advantage of LinkedIn’s Answers resource.  Browse through your industry Keywords to provide expertise on other’s questions.  When you post your answer, there’s a link back to your profile and you may gain creditability.  It works by asking questions too.
  • Update your Business Skills.  By choosing wisely, you’re bound to attract viewers as well as appear in the “Related Companies” for the skills you choose.  For each skill set there are also groups to join.
There you have it!  Quick tips to get started on all of these social media networks and encourage traffic back to your blog or website. For each of these options make sure to add sharing links and follow links to each of your blog posts or pages of your website. Also consider containing a link to your profile for each in any email or marketing newsletter you send.  The more aware your audience is of your presence, the more likely you are to receive traffic to your site.
Got any success stories you want to share?  Prefer one social network over the others? Any quick, beginning tip I forgot to mention?  Then get busy in the comments below. 🙂
Next up in the “get traffic” series: Engagement.  By paying attention to your niche and engaging with others outside of social media, you’ll bring more traffic to your blog or website.  I’m excited to share!

 

 

Focus and Align your Business: It starts with the right SEO keywords.

We love picking Troy Olson’s massive brain. He’s the SEO guru over at JEMSU, and from one interview came three great videos. Here he talks about how easy it is to focus your business. It begins with knowing the keywords that describe who you are and what you do. Because, when you think about it, that’s how people will find you…and it’s how your customers will become interested in what you do.

The Insightful is supposed to be posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Secrets of SEO with Troy Olson of JEMSU: The Insightful Ep. 2

We’re doing a weekly show featuring tested experts in the fields that matter to you: marketing, search engine optimization, startups, management, podcasting, video and anything you can suggest. Really, if you’d like us to get someone on camera to share their ideas, let us know. Although if it’s your friend “The Cat Lady” wanting to show how to wean kittens, then maybe not. Although cat videos are pretty huge.

Still, though, we’ll stay focused on the following thing:

1. Videos that help you succeed.

Here’s one, and it’s uber-helpful: All those little tricks you need to know about SEO (and it has a lot to do with who you already are: an expert.)

SEO Series – Part 9: If You Build It, They Will Come!

And here’s the final (for now) installation of our series on SEO

Working to build successful inbound links to your site, is one of the keys to success in SEO. The more inbound links you have, the higher quality links they are, the more popular and successful your site will be. When you have a successful marketing strategies and build a quality SEO-optimized site, you are sure to have many quality backlinks to your site.

SEO backlinks

You’re the green ball.

The more quality backlinks you build, the better your PageRank (PR) will be. However, the links have to be high quality. Otherwise, the traffic for the site will not increase. Only the most relevant, top quality links will serve the purpose of being seen by the latest page rank algorithm.

There are a variety of different ways to improve site traffic with quality backlinks. Some of these include; fresh press releases, directory submissions, linking to other blogs, posting in online discussion groups or forums, and many others. Traffic increases with backlink building can be built organically. Here are some of the ways:

Posting niche articles – Posting well-written and informative articles to the right niche directories is a surefire method for improving PR. Not only will it improve the PR of the ranked directory itself, but it can also help to generate relevant backlinks to your own site.

Quality content – Giving your readers added value and solid information is sure to be relevant. The better the information, the more viewers your site will attract.

Comments – By providing ample text space for comments by the users who link to the site, you are inviting backlinks from the right niche’ audience members.

Stimulating visuals – When a site has good color design and uses still or video images, that is a great way to encourage backlink building and invite more traffic.

Bloggety, blog blog – Writing excellent content for your own site and for other sites is always helpful for SEO. Keep the blogs fresh, informative, and original. Be sure to submit any of your blogs to the top-ranked blog directories.

Survey says. . .Online surveys with meaningful prizes are very enticing. Just be sure to keep them short and easy to fill out. It is a fab way of increasing site traffic by encouraged interested parties to stay on your websites longer.

This woman is happy she learned SEO

You’ll be this happy you learned SEO.

 

These are just a few ideas about how to build things on your site that invite the top PR ranking backlinks. Remember, that quality counts! So, work towards establishing your site as a credible, high traffic source. Once you get started, you will soon keep building and building and building until your PR reaches the top!