(In part 2 of our series we discussed the importance of link structure. Today we seek the help of humans.)
It can be easy to forget that, at the end of the day, all SEO efforts are not just about the latest algorithms, counts per click, and bounce rates, but are really about getting the human at the other end of the machine to pay attention to your message.
While much time, effort, and energy is spent on man beating the latest machine innovations (in terms of search engines, that is), there are some simple things to remember about how people REALLY interact with the search engines. Here are a few tips:
Readable Copy – Make sure that ad titles and descriptions are targeted for each group at each point of the buying cycle...Read More