SEO

SEO Part 3: Human vs. Machine: How people REALLY interact with the search engines


(In part 2 of our series we discussed the importance of link structure. Today we seek the help of humans.)

It can be easy to forget that, at the end of the day, all SEO efforts are not just about the latest algorithms, counts per click, and bounce rates, but are really about getting the human at the other end of the machine to pay attention to your message.

Machines can get in the way of views.

While much time, effort, and energy is spent on man beating the latest machine innovations (in terms of search engines, that is), there are some simple things to remember about how people REALLY interact with the search engines. Here are a few tips:

Readable Copy – Make sure that ad titles and descriptions are targeted for each group at each point of the buying cycle...

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SEO Series Part 2: Why Link Structure is So Important!


(If you’ve just shown up, click here for Part I of the SEO How-to Series. And welcome)

Links = Votes!

Links as votes is a helpful analogy to remember. Basically, if Page A links to Page B, then Page A is casting a vote that Page B is relevant to the keywords used in the link text or anchor text connecting the 2 pages (example: in the link to Name.com at the end of this sentence the “link text” or “anchor text” is domain name). In addition, votes can be stronger or weaker depending on factors like overall trust of the link, PageRank of the page it came from, and even how significant the relationship between Page A and Page B is.

In other words, the more votes that Page B gets, the higher the likelihood it will rank higher for keywords...

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Search Engine Optimization or SEO… an Introduction


“Everybody’s talking at me. I don’t hear a word they’re saying. Only echoes in my mind.” Nilsson for the soundtrack to Midnight Cowboy, 1969

When it comes to understanding the wonderful world of SEO (Search Engine Optimization), we can all feel like Joe Buck in “Midnight Cowboy.” However, when you break it down again and consider what it means, SEO is not all that difficult.

Here is a brief primer on what you need to know about SEO.

1. Content is King.

The major search engines like Yahoo, Bing, and Google interpret importance or relevance as popularity. The more traffic a site is getting, the more eyeballs are examining it, then the more valuable the information on that site must be. That is why having good content that attracts more visitors really is what matters most...

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amazon.com registers multiple domains defensively


More and more businesses are registering web addresses defensively.

DomainNameWire.com reports that online retailer Amazon.com has registered several domains related to holiday shopping. See DomainNameWire for the list.

Looking at Who.Is we found that Amazon’s legal department registered the domains for one year. This gives us reason to ponder something about their future. But first, why should your company register domains defensively?

1. Defensively registering domains can add to your search engine optimization. If you link your peripheral web addresses (domains) back to your main site, you rank higher with the likes of Google, Bing and Yahoo!.

2. It essentially builds a virtual fence of similar URLs around your brand...

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Advice for your business: make sure your video is keyword Rich


It’s just a rumor, but one that should make us all more conscientious of what we’re putting in our videos. What we’ve heard from some of our SEO friends is that Google uses audio detection of video (YouTube for ie) to find keywords. So instead of being able to tag your accounting seminar with “bosoms” and “fatal crash” and “Bieber” to get more views, the world’s largest search engine will analyze the actual audio to ascertain the content. They do this anyway to seek out copyrighted material, so it very much could be a reality.

However, as a major global company, we’re not shaken by mere rumors.


It’s a good idea anyway to make sure your script and talent is enriched with your message, branding and products.

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PageZen is Easy. Really easy.


The one-pager is FREE and it’s free to start the total PageZen package. So if you want to see how easy it can be to build a website for your business or your hobby or your cat, then please take our 14-day trial run.

You’ll note in your account that your domains come with a free trial run of PageZen and SEO Tutor. Give ‘em a whirl and let us know what you think. We even have some even easier Tips and Tricks to help out. Oh, and nice work Otto, Quin, Name.com staff and the baristas at Ink! We couldn’t roll out top-notch production without you.

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Name.com brings you SEO Tutor. And some more time and sanity and probably even money.


What is SEO? For sure it’s a commodity, and for many it’s a pain in the tookus. SEO is Search Engine Optimization. Quite simply, it is the act of increasing the visibility of your website to the search engines that drive Internet traffic.

So how do you rise to the top of Google, Bing or Yahoo!?

You don’t need an expensive consultant or an extra twenty hours in the day. You take about three minutes and get signed up for Name.com’s SEO Tutor.

We don’t want to insult anyone’s intelligence, but we do want to show you how easy it is to make your business a web phenom.

Step 1: If you already have a domain name you want to use, then go here. Otherwise, start the day like any other day: buying a Name.com domain for your successful business.

Name Domains Search


Step 2: On your way out of our store, check the free ...

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We wanted to follow up our second podcast (SEO Basics) with a video that shows some of the tips we discussed. In this video we once again use Beer Fridays as an example and show you how to edit your page title, meta data, and permalinks using WordPress.

There are tags in the video you can hover over to skip to the different sections. If you have any thoughts or questions, let us know in the comments!

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