CATEGORY: SEO

SEO Series – Part 9: If You Build It, They Will Come!

And here’s the final (for now) installation of our series on SEO

Working to build successful inbound links to your site, is one of the keys to success in SEO. The more inbound links you have, the higher quality links they are, the more popular and successful your site will be. When you have a successful marketing strategies and build a quality SEO-optimized site, you are sure to have many quality backlinks to your site.

SEO backlinks

You’re the green ball.

The more quality backlinks you build, the better your PageRank (PR) will be. However, the links have to be high quality. Otherwise, the traffic for the site will not increase. Only the most relevant, top quality links will serve the purpose of being seen by the latest page rank algorithm.

There are a variety of different ways to improve site traffic with quality backlinks. Some of these include; fresh press releases, directory submissions, linking to other blogs, posting in online discussion groups or forums, and many others. Traffic increases with backlink building can be built organically. Here are some of the ways:

Posting niche articles – Posting well-written and informative articles to the right niche directories is a surefire method for improving PR. Not only will it improve the PR of the ranked directory itself, but it can also help to generate relevant backlinks to your own site.

Quality content – Giving your readers added value and solid information is sure to be relevant. The better the information, the more viewers your site will attract.

Comments – By providing ample text space for comments by the users who link to the site, you are inviting backlinks from the right niche’ audience members.

Stimulating visuals – When a site has good color design and uses still or video images, that is a great way to encourage backlink building and invite more traffic.

Bloggety, blog blog – Writing excellent content for your own site and for other sites is always helpful for SEO. Keep the blogs fresh, informative, and original. Be sure to submit any of your blogs to the top-ranked blog directories.

Survey says. . .Online surveys with meaningful prizes are very enticing. Just be sure to keep them short and easy to fill out. It is a fab way of increasing site traffic by encouraged interested parties to stay on your websites longer.

This woman is happy she learned SEO

You’ll be this happy you learned SEO.

 

These are just a few ideas about how to build things on your site that invite the top PR ranking backlinks. Remember, that quality counts! So, work towards establishing your site as a credible, high traffic source. Once you get started, you will soon keep building and building and building until your PR reaches the top!

SEO Series – Part 8: It’s All Logical… No Voodoo Here!

Get caught up on the rest of the SEO series or get right into this quick lesson on SEO strategies. 

While SEO experts would like us to believe that there is some sort of voodoo or black magic involved with the process, that really is not the case.

SEO companies do not just place a magic spell, dance around a bonfire, and light a candle, hoping that site ranking improves.

There is a logic and a science to it, which is easy to understand.

Rituals to approach SEO strategies

And through the night, they danced for Lord Google

Much of the confusion is due to unethical SEO companies using black-hat strategies. The thinking behind “black-hat” strategy is that businesses need to trick, deceive, and outsmart the search engines in order to improve rankings. While “white-hat” SEO strategies use knowledge of the current algorithms to find a strategy that works with the search engines.

When you use “white-hat” strategies and work with Google, you will find that Google actually tells people openly (in its blog) about which strategies work in improving their SERPs. Just remember that Google’s founders and workforce are very clever people. This means that in order to improve your rankings, there is actually a lot of work involved.

Link building is one of the best ways to optimize a website. As we discussed, there are considerations for which sites to link with and not link with. In addition, backlink building takes time, effort, and energy.

Now, obviously, if your business creates thousands of spam links by using automated software, then you are trading links for quality content. According to Matt Cutts of Google, the best way to climb up the rankings is with a steady supply of fresh, quality content, not with spammy links. That is the logic.

When you follow Google’s advice and work by using “white-hat” strategies, your site is sure to logically progress up the ranks. And that is no mean feat!

SEO Series – Part 7: Strong links are the backbone of your site!

Get caught up on the rest of the SEO series or get right into this quick lesson on backlinks.

Not only are strong links the backbone of your site, backlinks are what the SERPs (Search Engine Results Page) love to find. When you have a basic understanding of what backlinks are, how they work, what they do, and how backlinks are one of the most important factors in getting your bidding directory rank high, then you are definitely on your way to cracking the code that is SEO.

When you have a strong backlink campaign for your site, it is much easier to rank high in the SERPs. As you may or may not know, a backlink is a link from another site that points to your own site. It is important to choose wisely in determining who/which site to get backlinks from. You need backlinks from sites within your niche’ which also contain the keywords you are highlighting. In other words, be like Mr. Spock and use logic!

Search Engine Optimization backlinks

Backlink your way to the top.

To begin acquiring backlinks you can use, it is imperative that your keywords are chosen specifically for their long and short-tail value. Ideally, your keywords will become the anchor text for any backlinks you are attempting to acquire. For example, if you are looking to rank high for the keyword phrase “Daisy Hill Puppy Farm,” then you need to find other relevant sites to put a link labeled “Daisy Hill Puppy Farm” on their sites. The idea being that if enough backlinks are built, a web site will rank #1 for that specific term.

The next consideration of successful backlink building is the page rank (PR) of the site you will be placing the backlink on. The higher the PR rating, the stronger that site will be in the SERPS. Obviously, a backlink from a PR 1 site will be weaker than a PR 7 site. You want your site to be ON page 1 of the search engine browsers, but you do not want a PR 1 rating. If you are able to receive 10 to 20 backlinks pointing to your site, but they are all from a PR 5 or higher site, then you can easily expect your SERP rating to improve and your own PR score to go up.

Acquiring the higher PR backlinks can be a tricky process. Sites with a high PR score,

Larry Page, inventor of Page Rank

PageRank is named after it’s founder, Google guy Larry Page.

know and understand how valuable that truly is. That is why many people begin building backlinks from sites with a lower PR. The good news is that when you place a link on a lower PR site, then, depending upon the backlinks the site already has, that site may improve their PR ranking by having your link on it. So, your link helped get you a link to a higher PR site.

The starting point for any successful backlink campaign is to research thoroughly and find a PR 1 site that has backlinks on higher PR pages. Then, when you decide to put a link on that PR 1 site, you are placing it on a site that is fertile ground for a higher PR. So, get out there! And start researching your keywords to build the strongest possible backlink campaign.

Stay tuned as we continue our series on Search Engine Optimization, now made easier with Name.com’s SEO Tutor.