Social Media

One Morning to Change Your Life: Business Owners Get a Social Media Makeover


Denver and Colorado Businesses!

Learn how to revamp your social media strategy, generate leads, improve content, measure performance and demonstrate ROI.

All you need to do is kick back, eat breakfast and learn, as top social media experts from the Denver Broncos, Comcast, Chipotle, RE/MAX, Frontier Airlines, Zero-g and Name.com (among others) give you social media advice for your small and mid-sized companies.

When: Thursday, September 20 from 8:00 AM to 12:30 PM

Where: Daniels College of Business,
University of Denver, 
2044 E. Evans Avenue, 
Denver, CO 80208

What? Get Your Social Media Questions Answered from Denver’s Leading Brands

How: Register here: http://www.listeninteractive.com/registration-denver. (Breakfast included!!)

Why: Sweet poppa, this is a quick, easy and fun...

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Progressive Goes Backward: We Can learn from the Auto Insurance Company Fail


When I first read the story about Progressive Auto Insurance and the death of one of their clients, a woman named Kaitlynn Eileen Fisher, I was pretty perturbed. I wasn’t alone. The Internet lit up. The tragic accident and ensuing court debacle was being retweeted thousands of times per minute. From a mere human perspective, death takes a toll, and as a father I can’t fathom what the parents of the young John Hopkins graduate have endured. But from the point-of-view of a business, and a company that thrives  on great customer service, it’s painful to see such a large company stumble and fail. Repeatedly.

It all began with a guy running a red light. His SUV plowed into Fisher’s Honda...

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Things Your Website Should NOT Do: Name.com’s Facebook Friends Focus Group


At name.com we do domains, websites and hosting. You get a domain and some hosting and then you’re all set to burst onto the web, but before you put a whole lot of work into a snappy Flash intro, or have your friends in the bongo/zither duo make some awesome home page music, pay heed to what some experienced web users have to say about what NOT to do:

Do not do this to your websitewebsite don'tswebsite don'tswebsite don'ts

Like a free focus group and you didn’t have to provide finger food. Although we’re not sure what a couple are talking about, and I think Kelley Bryant is actually selling auto parts, but this is good info to keep in mind for the best presence on the web.

 

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Name.com YouTube Subscribers hits 1000, Man Wins Award


Here’s our 1000th YouTube subscriber:

This is what he won:

 

And of course there are the internal accolades…

 

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Social Media Success Story: Making Criticism Constructive


When we added the .XXX extension to our ever-expanding list of domains, we received a lot of criticism for reminding customers to register it defensively. Below are Tweets that exemplify some of the feelings about .XXX and the campaign to have businesses and institutions use it to defend their trademark. Their arguments are not without merit, which is something any social media manager and/or customer support person should note: never write off someone’s issue. To you it might not make sense. To them it could be the biggest deal in the world. (I think marriage helps with this type of empathy.)
I’ll go through some play-by-play to highlight what may have worked here. I say “may have” as results may vary.
So we got this Tweet:
Robb Fitzsimmons
@robbfitzsimmons Registrars like @namedotcom functionall...
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Social Media Success Story: Conversation with a Doubter


I’ve been trying to write a “tips & tools” series on using social media, mostly Facebook and Twitter, but I’ve found that new media defies the classic “Lesson Plan.” The successes and failures I see are fluid. They can repeat themselves, but not in the same black and white fashion that, say, 2 + 2 always makes 4. Besides, who doesn’t love a good story. Today, I bring you one that highlights the greatest glory of social media: we’re no longer proactive or reactive, WE’RE INTERACTIVE.

So last week I’m monitoring Tweets when I see this:

name.com is questioned

If you’re not familiar with Twitter, Fionn, whose Twitter handle is @_DrunkFox_ , is telling @MikeKaSoft that another domain registrar has better customer service than Name.com...

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Facebook Investors: Suckerbergs?


People are going bonkers for Facebook’s IPO (Initial Public Offering). It’ll rock the stock market on Friday. But does anyone remember when Yahoo! was valued at one hundred billion dollars? Well they were and, well, Yahoo! has become the VCR of search engines. People are starting to drop the exclamation point. But…BUT…Yahoo! still has nearly as much ad revenue as Facebook.

So how can Facebook keep both their investors and their users happy?

facebook ipo poll

We conducted our own Facebook poll.

Facebook makes most of its money selling ads. Do they have enough space to sell enough ads to make enough money to raise the roof every year? What kind of “tweaks” are they going to have to do to their privacy policy to make ends meet?

I’m a little concerned that they’re going to have to resort to crazy/sneaky activit...

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Social Media Tip #1: Don’t Think About It


Welcome to a new series about how to be more than mildly successful in social media. Today’s lesson: Stop Thinking. The more you think about a Tweet or a Facebook post, the more it becomes convoluted and uninteresting. The good news is that most of us are already naturals at speaking without thinking. The bad news is that with social media we have a tendency to check how many “followers” or “friends” a user has and then change our answer accordingly. Don’t do that.

Please come as you are to Twitter and Facebook

Act Naturally.

Back to the good news: You can access your natural ability to communicate by verbally replying to the Tweet or post, and then tap what you just said into the computer. Now if your verbal reaction is, “What an asshat!” then you may want to turn on your brain for a little editing, but keep it honest...

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Nothing Like a Retweet: A Love Rap


It all began with a little refrain that I couldn’t get out of my head…”Nothin’ Like a Retweet.” With the help of the lyrical stylings of one Mr. Owen Borseth, this video blossomed. Well, to say “blossomed” insinuates some kind of smooth and natural process, when in fact it was like building a Slinky out of firewood. But, please, don’t be cruel. It’s easy to attack the rhythmless. We can’t move. So there was a lot of recording and re-recording, syncing and re-syncing, and trust me, I don’t think any of us will ever again doubt the talent of Lil’ Wayne.

But it’s here, and we’re happy, because now we’ve finally found a way to express the joy of your Retweets. AND there’s this little thing about Retweeting and winning an iPad 3.
Watch…and share (if only there were an easy way to do that…)

Who...

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Congratulations on the winners of our .BIZ giveaway!


Let’s hear it for our 5 lucky .BIZ giveaway winners:

Chandra with kreasi.biz
Manuel with domVPS.biz
Nadir with ustundag.biz
Farrukh Saleem manoratraders.biz
Amir Vahed www.vahed.biz

We selected 5 winners at random from all the entrants to our Facebook, ‘Small .BIZ-ness Giveaway’ contest and awarded them a year’s subscription to PageZen Unlimited and SEO Tutor. For those of you who don’t know, PageZen is an easy drag & drop website builder you can use to make a simple website quickly. SEO Tutor is our search engine optimization tool that suggests back links and target keywords etc. custom to your industry and website to improve your site’s visibility in search engines like Google, Bing, and Yahoo. Manuel, who has already gotten started with SEO Tutor said this about the platform:

“I ...

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