Social Media

Social Media and YouTube Secrets we Stole From Corporate: Part 2 of 2


This is Part 2 of 2 and the more useful of the pair. As a matter of fact, this could be the most useful blog entry ever.
You could be like us, a group of passionate nerds pouring their heart and souls into creativity, but not getting the traction you believe it should get. We could be delusional, and our videos and tweets and blogs may not deserve the attention we think they do. But then we all must be nuts, because everyone on the ‘net is clamoring for eyeballs. Well we visited our new corporate owners, Demand Media, and despite bristling at the word “corporate” (and “Demand” can be a bit harsh), we fell in love with their brains. How could we not? The company was started just seven years ago and already owns some of the biggest brands on the web...
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Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series


Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

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Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series


Free Traffic to your site with Social Media

Recently, we outlined 20 FREE ways to drive traffic to your site.  The methods were broken down by category, but I realized there is so much more information to these tips than just listing them out.  First up, are the Social Media methods.  By consistently employing each of the methods below, I promise you will see more traffic to your site.  Let’s get started….

1. Twitter

Just in case you need to be reminded of the obvious – Twitter is a great place to engage an audience and promote your brand.  Use this strategy as you begin:

  • First you need to get a following to have someone to promote your blog/website to. Shoot for 5-7 daily tweets...
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A Social Media Makeover Coming To Your Colorado Business


My name is Jared and I work here. I handle social media, blogging, video and anything outreach. I’ll also be speaking next Thursday morning (9/20, 8AM) at the Denver SMB Makeover. I’ll co-host an open Q+A session with Erik Wolf from Zero-G Creative, which promises to be informative and maybe even entertaining. This forum also has speakers lined up from Chipotle, the Denver Broncos, ReMax, and more — it’s a seriously impressive list and we’d love to see you all there.

Register now and get discounted tickets with promo code NAMEMAKEOVER.

 

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One Morning to Change Your Life: Business Owners Get a Social Media Makeover


Denver and Colorado Businesses!

Learn how to revamp your social media strategy, generate leads, improve content, measure performance and demonstrate ROI.

All you need to do is kick back, eat breakfast and learn, as top social media experts from the Denver Broncos, Comcast, Chipotle, RE/MAX, Frontier Airlines, Zero-g and Name.com (among others) give you social media advice for your small and mid-sized companies.

When: Thursday, September 20 from 8:00 AM to 12:30 PM

Where: Daniels College of Business,
University of Denver, 
2044 E. Evans Avenue, 
Denver, CO 80208

What? Get Your Social Media Questions Answered from Denver’s Leading Brands

How: Register here: http://www.listeninteractive.com/registration-denver. (Breakfast included!!)

Why: Sweet poppa, this is a quick, easy and fun...

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Progressive Goes Backward: We Can learn from the Auto Insurance Company Fail


When I first read the story about Progressive Auto Insurance and the death of one of their clients, a woman named Kaitlynn Eileen Fisher, I was pretty perturbed. I wasn’t alone. The Internet lit up. The tragic accident and ensuing court debacle was being retweeted thousands of times per minute. From a mere human perspective, death takes a toll, and as a father I can’t fathom what the parents of the young John Hopkins graduate have endured. But from the point-of-view of a business, and a company that thrives  on great customer service, it’s painful to see such a large company stumble and fail. Repeatedly.

It all began with a guy running a red light. His SUV plowed into Fisher’s Honda...

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Things Your Website Should NOT Do: Name.com’s Facebook Friends Focus Group


At name.com we do domains, websites and hosting. You get a domain and some hosting and then you’re all set to burst onto the web, but before you put a whole lot of work into a snappy Flash intro, or have your friends in the bongo/zither duo make some awesome home page music, pay heed to what some experienced web users have to say about what NOT to do:

Do not do this to your websitewebsite don'tswebsite don'tswebsite don'ts

Like a free focus group and you didn’t have to provide finger food. Although we’re not sure what a couple are talking about, and I think Kelley Bryant is actually selling auto parts, but this is good info to keep in mind for the best presence on the web.

 

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Name.com YouTube Subscribers hits 1000, Man Wins Award


Here’s our 1000th YouTube subscriber:

This is what he won:

 

And of course there are the internal accolades…

 

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Social Media Success Story: Making Criticism Constructive


When we added the .XXX extension to our ever-expanding list of domains, we received a lot of criticism for reminding customers to register it defensively. Below are Tweets that exemplify some of the feelings about .XXX and the campaign to have businesses and institutions use it to defend their trademark. Their arguments are not without merit, which is something any social media manager and/or customer support person should note: never write off someone’s issue. To you it might not make sense. To them it could be the biggest deal in the world. (I think marriage helps with this type of empathy.)
I’ll go through some play-by-play to highlight what may have worked here. I say “may have” as results may vary.
So we got this Tweet:
Robb Fitzsimmons
@robbfitzsimmons Registrars like @namedotcom functionall...
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Social Media Success Story: Conversation with a Doubter


I’ve been trying to write a “tips & tools” series on using social media, mostly Facebook and Twitter, but I’ve found that new media defies the classic “Lesson Plan.” The successes and failures I see are fluid. They can repeat themselves, but not in the same black and white fashion that, say, 2 + 2 always makes 4. Besides, who doesn’t love a good story. Today, I bring you one that highlights the greatest glory of social media: we’re no longer proactive or reactive, WE’RE INTERACTIVE.

So last week I’m monitoring Tweets when I see this:

name.com is questioned

If you’re not familiar with Twitter, Fionn, whose Twitter handle is @_DrunkFox_ , is telling @MikeKaSoft that another domain registrar has better customer service than Name.com...

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