Some Heartbleed Bug advice for customers (and pretty much everyone with SSL)

In the past few days security researchers discovered a serious vulnerability in OpenSSL Certificates that has existed for more than two years. It’s called the Heartbleed Bug, and you can read more about it here. The basic problem is that personal information, like passwords and credit card information, could have been compromised on sites that were using OpenSSL.
The website was not vulnerable to the bug and has been rolling out the latest security patches on all systems to ensure that we remain unaffected. But this is a pretty serious bug, and if you’ve been using an SSL Certificate with (or any online company), we strongly recommend that you follow these two steps to update and secure your SSL:

How to use your New Domain with an existing website, Part 1

New Domains are now available for immediate registration and use, creating some awesome opportunities for getting a new blog or website online. But what if you already have an established web presence? You don’t want to lose the people who are familiar with your current domain name, but you may also want to take advantage of a New Domain. We’ll show you how to have your cake and eat it too.

Tutorial: Creating your first email address with Email Email launched this week, making it easy to create custom email addresses with your own domain name, all from within your account. You can read about the benefits and features of Email here, and in this post we’ll show you how to create your first email address. You can watch the video tutorial below, or scroll down for screen shots and step-by-step instructions.

How to create buttons that tell your website visitors what to do next

Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.

CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.

Make your CTA stand out

The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.

This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and that can help you choose a color for your CTA buttons.

How to use email marketing to get more website traffic, Part 2

Last week I discussed some of the basics of email marketing: choosing an email marketing service, getting subscribers, and creating HTML emails. Today I’ll wrap it up with tips on subject lines, email content, and scheduling.

Subject lines need to be short, especially when they’re being read on mobile devices.

Subject lines

The first step in writing a subject line is knowing what not to do. Internet Service Providers and email clients have spam filters that detect certain words, phrases, punctuation, and formatting styles that suggest an email is spam. Using the following tactics won’t automatically land your email in a recipient’s spam folder, but when you’re writing a subject line try to avoid:

  • A heavy emphasis on money/price
  • ALL CAPS and excessive QUOTATION MARKS!!!!!
  • Making the message sound urgent, eg. CLICK NOW! or DON’T MISS OUT!

Beyond those basic rules, the best practices for creating a subject line is to keep it short and simple.

  1. Short—With more and more people reading email primarily on mobile devices (41 percent and growing!), subject lines need to be extremely concise. For instance, the mail app on an iPhone only displays about 40 characters of a subject line. According to litmus (an email testing service), subject lines with 28-39 characters have the best click rates.
  2. Simple—It may be tempting to get clever with your subject lines, but resist the urge. You’re emailing subscribers (if you’re playing by the rules), so these are people who’ve either volunteered to receive emails from you or purchased your products/services. Use the subject line to tell them exactly what they’re receiving: a monthly newsletter, a discount, a notification about new content, etc.

Protect your personal information with Whois Privacy

When you purchase a domain name from you’re given the option to add Whois Privacy for $3.99 (for one year). What exactly is Whois Privacy?

First, let me explain the WHOIS (pronounced “Who Is”) database. It’s a list of every domain registered in the world. Whenever a domain is registered, the person buying the domain has to provide personal information, such as a name, phone number, and address, as required by ICANN. That information goes into the Whois database. The database is searchable, so if you own a domain and someone looks up that domain in the Whois database, they can see your personal information.

But not if you have Whois Privacy protection.

When you purchase Whois Privacy, we replace your personal information in the Whois directory with contact information that directs back to If someone wants to contact you about a domain—regardless of whether it’s a legitimate inquiry—they have to contact first. Here’s an idea of what your Whois information looks like with and without Whois Privacy:


Five questions to help drive successful business strategy


I recently picked up the Winter 2013 issue of Rotman magazine while wandering the Barnes and Noble in Boulder, Colorado. The Rotman magazine is a periodical from the University of Toronto’s Rotman School of Management. An article that caught my eye discussed five questions that should asked to serve as the framework for any type of business strategy formation. The authors of the piece are clear that the answers to these questions should be answered in the order presented. The questions may seem very simple at first, but once you sit down and try to answer them, you’ll discover that they may be more challenging to answer than you anticipated.