Don’t Get Hacked: Password Lessons from the Flame Broiler

It lasted for over an hour and was so ugly that even their competitors were sending out empathetic Tweets.

mcdonalds empathy burger king

Burger King’s Twitter account had been hacked, and not only were the hackers sending their own racially-charged tweets about Burger King employees “crushing and sniffing Percocet in the bathroom,” but they also changed all the branding from BK to McDonalds. They even went so far as to promote McDonald’s new Fish McBites.

burger king twitter hacked

So with this kind of nightmare playing out in real life in front of the whole world, we thought it was time to contribute a quick, legitimate  piece to the “how to come up with a great password that’s memorable and fun and makes you feel safe” articles that will be swirling around the ‘net...

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The Basics of SEO to Drive Traffic to your Blog or Website | Part 5 of 5 in a “get traffic” series

Get Traffic to your site with these SEO Tips

Every search engine has a basic set of rules they use in determining how to rank your blog or website.  Learn these rules and help the search engines find your content faster as well rank you higher because you are seen as valuable in terms of content for given keywords.  This is all SEO.  Wanna get started on learning these rules?

Actually, if you have been following this “get traffic” series, you already have a head start. We’ve been giving you social media tips, tips on engaging your audience, google service tips, and even a quick rundown of 20 methods to try for traffic...

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Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series

Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

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Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series

Free Traffic to your site with Social Media

Recently, we outlined 20 FREE ways to drive traffic to your site.  The methods were broken down by category, but I realized there is so much more information to these tips than just listing them out.  First up, are the Social Media methods.  By consistently employing each of the methods below, I promise you will see more traffic to your site.  Let’s get started….

1. Twitter

Just in case you need to be reminded of the obvious – Twitter is a great place to engage an audience and promote your brand.  Use this strategy as you begin:

  • First you need to get a following to have someone to promote your blog/website to. Shoot for 5-7 daily tweets...
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FREE Ways to get Traffic to your Blog or Website this week | Part 1 of 5 in a “get traffic” series

Free Traffic to your Site – 20 tips to try today!

Are you an affiliate marketer?  Then you know how important it is to get traffic to your site.  More traffic means the better chance of people viewing and clicking your affiliate advertisements.  Own a business website?  Then you know that the more traffic the better chance of making money you’ll have.  Beginning a blog?   Then you should know how important it will be to develop a large loyal audience.  One that once you begin to monetize your blog your readers will hopefully trust your opinion on the products – making you Affiliate dollars.

There are many other important facets to keep in mind with your traffic, but this post is specifically about getting eyeballs to your affiliate blog or website...

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6 steps to success with your Affiliate Links

First time Affiliate?  Follow these 6 steps to success…

You got your Affiliate links and now what?  I’m assuming up to this point this may be your first time promoting an Affiliate Program and you understand basic HTML for installing your links.  Use the guide below to help you start making moolah with your new links. Or, if you’re considering Affiliate Marketing as a source for monetizing your blog the below steps let ya know what you’re getting into.  Buckle your seat belts!  (believe it or not, the ride can be more fun than you think!)

1. Decide where your links should direct.

The homepage is simple but for more targeted content and banners, you should ask your program manager to link to specific product pages or search results relevant to your site...

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How To Identify Your Ideal Customer


James Debono, 5 Small Business Marketing Tips to Sky Rocket Your Business, January 4, 2012 via Flickr, Creative Commons License

One of the biggest mistakes many businesses make is to waste time on challenging customers. You know the ones – they don’t see your value; they’re difficult to work with, and they only buy once, never to be seen again. You may be thinking, “My business is so new that any customer is a good customer!”

Not true. While you’re dealing with the wrong customers, you’re missing opportunities to court the right ones. Ideal customers will see your brand as a perfect fit for their needs, remain loyal (and profitable) to you and tell others how great you are...

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Anatomy of a Weekly Email Newsletter

What makes a great Email Newsletter?

If you’re in Affiliate Marketing and operate a blog, chances are you have a weekly newsletter.  I’m a sucker for signing up for that newsletter as it’s just easier to be reminded of my favorite blogs and what they’re dishing out in my inbox.  Maybe I’m too much of a sucker, as I had to do some cleaning up of my inbox this week.  It’s interesting that the newsletters that made the cut all had similar characteristics.  If you’re thinking of revamping your current newsletter, or looking to begin the weekly delivery of your goodies-  then give these tips a look-see.  The anatomy of your newsletter is listed below…

It begins with the subject line

Make it compelling to your audience...

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Google Authorship: Why It’s Important And How To Use It


No name given, google-authorship, June 13, 2012 via Flickr, Creative Commons License

Google’s new Authorship system represents a big change in how content on the web is presented to users: authority will now be derived from the author’s identity instead of just the website’s statistics. The goal of Authorship is to make writers more accountable for their content by associating their articles to their Google+ profiles, placing the emphasis on who wrote the content rather than where the content is posted.

Pages that have been claimed this way are likely to be seen as more credible in the eyes of Google, and thus are likely to perform better in the rankings...

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Tagging As An Art Form


No name given, Tagged, February 27, 2011 via Flickr, Creative Commons License

Title tags, Alt tags, H1, H2, and meta descriptions. Have you had it with all of the terminology attached to SEO? Don’t worry about all of the technical junk, it’s all just smoke and mirrors anyway. The truth about SEO is that it works just like traditional stage magic and sleight of hand. Let’s start out with some simple definitions then work our way to what you all want to know – how to write tags that will get you a big ole gulp of Google juice. This art form involves taking a targeted keyword and sprinkling it throughout your tags without it seeming deliberate – and yes, it can be tricky, which is why most people who try it fail...

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