You’ve decided you want to start a website, either for your business or a personal site. Now what do you do? If you guessed that finding a good domain name was at the top of the list, you’d be correct. This process can be somewhat daunting, so we’ve come up with a list of guidelines to help you pick a good domain.
Generic vs. Branding
Generic domain names are usually dictionary words with a broad range of applications, e.g., Books.com, Coffee.com, Golf.com, and so on. Generic domain names are great because they can lead to direct navigation traffic. This means that people in search of these specific things can bypass search engines entirely. These generic names are often very expensive.
But if you’re an everyday Joe looking to build your personal or company brand, choosing a domain name th...Read More