Tips

To .BE Or Not To .BE


Goo.gl. Bit.ly. Last.fm. We have been seeing these types of domain names pop up for the past few years, but what exactly are they? In short, these domains are called “Vanity Domains.” While most vanity domains are typically used to express the individuality of the person who owns the domain, these domains use unique ccTLDs (Country Code Top-Level Domains) to create a fun play on words. Though some of these domains are difficult to remember (see del.icio.us), the majority of them are aimed at removing unnecessary letters from their name. Last.fm, as a company, is based around this concept. Rather than having to go to LastFM.com, users merely need to type in the name of the company into their browser and the website comes up. It’s this simple concept that makes Last.fm an unforgettable name...

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How To Spot a Domain Scam


In the past we’ve posted about the Domain Registry of America scam, and there are a few sites out there showcasing some of the other ones that are out there. One of my favorites is http://www.the-name-i-wanted-was-already-taken-so-i-used-a-lot-of-dashes.com/. Rather than continue posting about specific scams, we wanted to share some tips on how to spot them.

Know how your registrar communicates with you.

Most, if not all, of the major registrars will communicate primarily through email. If you receive a letter in the mail asking you to renew your domains, that should be a red flag. If you receive a cold call pressuring you for information, another red flag.

Know your registrar’s payment policies.

Since the majority of registrars do business online, you are most likely going to be paying w...

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We wanted to follow up our second podcast (SEO Basics) with a video that shows some of the tips we discussed. In this video we once again use Beer Fridays as an example and show you how to edit your page title, meta data, and permalinks using WordPress.

There are tags in the video you can hover over to skip to the different sections. If you have any thoughts or questions, let us know in the comments!

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Are Exact Match Domains in Trouble? (SEO)


Hey everyone,

There’s been some buzz lately about exact match domain names and how search engines (particularly Google and Bing) may be not giving them as much authority in the future. We at Name.com believe strongly is the power of registering exact match domain names for SEO purposes but I wanted to open up this question to the community.

A Long Time Ago…
In the past (a decade ago) you could effectively keyword-stuff your content to the hilt and Yahoo would love you and instantly promote you. Now, that is changed. Also, Google used to allow hidden keywords (same color as background) and you could still rank higher. I’ve honestly never attempted this but have caught plenty of people doing it even within the last year or two.

I took a formal search engine marketing (SEM) course recently i...

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Quick Keyword Analysis Using Google Adwords (SEO)


Howdy!

It’s been a fun week here at Name.com and even more fun writing about SEO today on the blog. This week, I wanted to briefly talk about one of the fundamental points of SEO and that is keyword analysis using the Google Adwords Keyword Tool. It is a good tool to take a quick look at your target keywords for your particular SEO campaign because it shows you a “rough” view of how many visitors are searching a particular keyword on any given month.

Quick-N-Dirty Keyword Analysis
Now, since we are looking at the “quick” method I won’t spend a lot of time today looking at definitions, filtering options and additional analysis which you can do with the Google Adwords Keyword Tool (which you should do on your own)...

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Tips For Building/Redesigning Your Website


Building and redesigning your website can be a daunting task, but it is one of the most important parts of your internet marketing strategy. Here are a few tips we thought we’d share:

Use Effective Page Titles

You want your page titles to stand out from all the others when someone performs a Google search. You also want your titles to provide useful information. A good practice is to use the format “Keywords | Business Name” for your page titles. Often times sites will just put a bunch of keywords in their page titles, which only helps it blend in with the thousand other sites using similar keywords. Keep it to a couple solid keywords with a vertical bar and then your business name to help set you apart.

Flash Isn’t as Flashy as You Think

Websites built in flash may look cool, but all this...

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Tip: Using nslookup to Verify the Status of Your DNS Zones


nslookup is a utility used to query Internet Domain Name Servers ( DNS Servers ). nslookup can be found on most operating systems and is fairly simple to use. This guide is designed to serve as a quick demonstration showing the most basic features of nslookup. There are many different ways to use nslookup; most of which are beyond the scope of this document. You are most welcome to read through the help menu by typing help :)

Lets begin by opening a command prompt or terminal and type nslookup. This will now show you nslookup followed by >. From here you will use the command ( set q= ). This tells nslookup what record type you are querying for. By default it will look at the record name and return the type and IP address associated with it...

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Sites that Don’92t Rank Well in Google (SEO)


Hi everybody,

Thanks for the great comments and feedback from the community about our search engine optimization tips. If you’re just now joining this thread, be sure to read over all my SEO tips so you can learn how to move your website up as high as possible in the SERPs.

Last week we talked about the importance of having keyword-rich domains. This week I felt it was important to discuss the fact that not all industries represent equal opportunity and I wanted to help you not get sucked into the trap of spending a lot of resources into a website that won’t do well in search engines.

Before I dive into the subject of sites that don’t rank well in search engines, it’s important to understand this important rule, which you must never forget:

You Work for Google

This means that even if you a...

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The Importance of Keyword Rich Domain Names and SEO


Hello Everyone!

It’s that time of the week again when we get to talk about SEO. Last week, I talked about how strong on-page optimization is critical to your SEO efforts – especially when building smaller websites. This week, I wanted to show some working examples of that principle and the 27 website examples listed at octane360.com illustrate my point perfectly. In addition to having strong on-page optimization, these sites also highlight the fact that having a keyword-rich domain is critically important when in comes to optimizing a site effectively.

The Octane360 sites examples are nicely designed but what’s interesting to note is that and they are very lean in terms of content, backlinks, and domain age – yet each of these sites are ranking well on page #1 of Google, Yahoo, or Bing...

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Tip: Verify DNS & Route to Hostname


I came across this handy little tip last week when helping a customer who was experiencing propagation issues. By “came across” I mean our awesome system administrator, Robert, was kind enough to share it with me.

I’m sure some of us have experienced this:

You update your nameservers to point your new domain to your host, but then something’s fishy. Your site is not resolving. Or, it’s resolving for others, but not for you. What it comes down to, is your site is not working right. You’re frustrated and you don’t know whether it’s a problem with your registrar, your host, or your internet service provider (ISP).

If you find yourself in this situation, following these steps will provide enough information to help reveal any possible routing and propagation issues:

Windows

Start -> Run -> Cmd

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