CATEGORY: Tips

amazon.com registers multiple domains defensively

More and more businesses are registering web addresses defensively.

DomainNameWire.com reports that online retailer Amazon.com has registered several domains related to holiday shopping. See DomainNameWire for the list.

Looking at Who.Is we found that Amazon’s legal department registered the domains for one year. This gives us reason to ponder something about their future. But first, why should your company register domains defensively?

1. Defensively registering domains can add to your search engine optimization. If you link your peripheral web addresses (domains) back to your main site, you rank higher with the likes of Google, Bing and Yahoo!.

2. It essentially builds a virtual fence of similar URLs around your brand. It keeps competition away from your trademark, while letting in customers from multiple locations.

3. Protects your brand from your detractors. Just ask United Airlines about Untied.com. A simple mistype and your potential business is reading horror stories about your service.

So about Amazon and their newly registered domains: The ones we saw were only registered for one year. If you’re going for SEO on your defensive domains, then register them for longer blocks of time. You’ll get more respect from the Googles of the world. In Amazon’s case, we think they may be waiting it out until they can own Amazon.Amazon, Kindle.Amazon and all the other second-level domains they can attach to their new dotAMAZON. Those pricey new dotBRANDS look to be available in January of next year.

For the rest of us, a good bet for protecting trademarks and brands will be buying the right (and competitively priced) domains.

Advice for your business: make sure your video is keyword Rich

It’s just a rumor, but one that should make us all more conscientious of what we’re putting in our videos. What we’ve heard from some of our SEO friends is that Google uses audio detection of video (YouTube for ie) to find keywords. So instead of being able to tag your accounting seminar with “bosoms” and “fatal crash” and “Bieber” to get more views, the world’s largest search engine will analyze the actual audio to ascertain the content. They do this anyway to seek out copyrighted material, so it very much could be a reality.

However, as a major global company, we’re not shaken by mere rumors.


It’s a good idea anyway to make sure your script and talent is enriched with your message, branding and products.

Cloud versus cloud and using it with Name.com

So my uncle has been using Macs since way back when they were steam powered. He calls anyone who uses a Mac today an “Appleton”, which I think is something like a simpleton, but with Apple products. I can’t help it that I was born after smartly dressed men did simple math on using iCloud cloud with name.comcomputers the size of swimming pools, and I like that Apple products–heck, all computer products–are tiny, super powerful and so user-friendly that a lemur can Tweet. Now, things seem to have gotten even simpler. Not only do I bring this up because Name.com is now a slick, streamlined one-stop for all things domain, web building and overall personal and professional ease and joy, but that even an Appleton like myself is excited about the use of Apple’s new ICloud.

Besides, your Name.com services work well with ICloud, Dropbox or any other cloud-like service. Here’s some of the magic that can happen:

PageZen — When employing our easy-to-use web builder, you can access the media you need to get your site justusing iCloud cloud with name.com right. Your photos, videos and other dazzle will be available no matter where you’re working.

goMobi — Not sure if you’ve checked out how simple it is to get your business in front of the millions using the using iCloud cloud with name.commobile web, but building a site with goMobi is really fast, and with the Cloud, will make it a breeze grabbing the menu graphic for your restaurant, a logo for your brand or any other info for your mobile customers.

So what about iCloud versus Dropbox?

iCloud PRO: It does the sharing for you.

iCloud CON: It does the sharing for you.

With Photostream Apple whisks your pictures off to the iCloud. It’s automatic and fast, but from what I can tell, you have more control of your files with Dropbox. Of course with Dropbox you’re clicking and uploading and a few extra steps (you know, First World Complaints).

Dropbox PRO: Works with different platforms from OS X to Windows and Linux.

Dropbox CON: It’s not Apple.

I mean, really, you have to know Apple is going to make something fantastic. For many users it’s hard to even compare Dropbox with iCloud, as the latter comes with a pretty interface and syncs everything from pictures to emails to appointments. But for storage, there still seems to be a reason to at least take a look at alternatives.

Cost PRO and CON?

Right now Dropbox offers 2 free gigs and iCloud starts you out with five. They seem pretty competitive as the pricing goes up, but I did see a price chart with a service called SugarSync that offers 60 gigs for less than both Dropbox and iCloud.

One other question: How long will iCloud’s five gigs of free data last? You send up a hi-res Photostream and that space is gobbled up pretty quickly, and then you’re forking out some dough for more space. I guess that’s the business model, but something to watch out for.

For more about what the cloud really is, let’s revisit our conversation with the experts.

Media Training for Occupy Denver Protesters

We love that people are waking from their television-induced zombie state and care enough to try to spread their word. However, watching media coverage of protests can be painful. The news will get an interview of the one person who’s just been abducted by a UFO and smells like cats. For us, having the Occupy Denver protest going on just minutes away was just too tempting. But we needed a purpose: something that would make us more than just another crew sniffing out the cat lady. From that was born OCCUPY DENVER MEDIA TRAINING.

Be honest protesters, one major flaw with any protest gathering is the message is rarely unified and coherent. Yes, it’s lame that we live in a 5-second soundbite world, but it’s what we’ve got for now. We wanted to help.

And now the haters. The days of the benevolent, grandfather-like Walter Cronkite are long gone. Nowadays media personalities are going for blood, and Nancy Grace’s slot on CNN. How do you handle this? With practice.

Name.com healthy living series: What's in Katie's Lunch?

At every workplace there is that person who makes you feel like a heap of fat. You know who they are. They’re in incredible shape. They do yoga, they levitate and just when you’re about to enjoy a spoonful of mayonnaise, they

Name.com Healthy Living series.sit next to you with a flower petal salad topped with fresh air. At Name.com we have several of those people, but none more so than Katie. So we’ll promote a healthy lifestyle with our new feature: “What’s in Katie’s Lunch?”

Today: Whole wheat tortilla wrapped around turkey, kale and tomatoes served with wasabi rice crackers and hummus.

Name.com healthy Living series

Katie’s actually agreed to compete in a yoga contest with our CEO, Bill, who had no idea until now that he’s going to compete in a yoga contest. He shouldn’t mind, as HE’S one of THOSE people too…right now probably harnessing energy from the sun to do a thousand pushups.

Netflix Saturday Night Live Bit Inspires valuable Domain advice

We’ve seen some pretty good jokes come out of the Netflix/Qwikster debacle. Weird Al Yankovic weighed in on Twitter with, “Next time Netflix wants to make a rash, impulsive decision, maybe they should just buy a puppy or get a tattoo. #RIPQwikster.” You know you’ve screwed up when Weird Al is attacking.

Of course the venerable newspaper The Onion unloaded on the online video behemoth. Their headline reads, “Netflix Switches Over to Convenient New Physical Locations,” but the best spin comes from domain blogger Chef Patrick. Instead of being critical, he drops some knowledge. Here are some of the lessons he gleans from the SNL bit below:

  1. Don’t forget to renew (auto renew) your valuable domain names.
  2. Buy easy to spell and pronounce domain names, nothing too tricky.
  3. Secure your developed brand by purchasing available typos.
Ok, now be entertained…

When something’s entertaining and informational all at once, it’s like a healthy meal that you actually like. Thank you Chef!

PageZen Top 5 Tips and Tricks

Like we’ve said before, PageZen is easy, and we don’t say that in the condescending oh-we-know-you-can-do-it way that someone says right when they give you a ton of work. We’re saying it in the old school “it’s easy” way. Back when “bad” meant “bad” instead of “awesome” and “sick” was still ill. PageZen is easy. Here’s how you take your PageZen website to the next level.

Twitter, FourSquare VC Says "Be Your Own Bee-Yotch"

There’s some offensive language here, but sometimes (and I’m sorry mom) it can be effective. Fred Wilson, whose mere presence is every startup company’s fantasy, offers his advice on whether to use Twitter, Facebook or Google Plus.

You know the Smash Summit has good content when the lighting is awful, the sound even worse, and people are still riveted by the speakers. (Not to call you out Microsoft, but this was your building and your Internet didn’t even work. I was kind of hoping for a giant paperclip to come and help me.)

How To Spot a Domain Scam

In the past we’ve posted about the Domain Registry of America scam, and there are a few sites out there showcasing some of the other ones that are out there. One of my favorites is http://www.the-name-i-wanted-was-already-taken-so-i-used-a-lot-of-dashes.com/. Rather than continue posting about specific scams, we wanted to share some tips on how to spot them.

Know how your registrar communicates with you.

Most, if not all, of the major registrars will communicate primarily through email. If you receive a letter in the mail asking you to renew your domains, that should be a red flag. If you receive a cold call pressuring you for information, another red flag.

Know your registrar’s payment policies.

Since the majority of registrars do business online, you are most likely going to be paying with credit cards or some form of online payment like PayPal. If you are approached by a company (be it through mail, email, or phone) to pay via check, money order, wire transfer, or cash, that is a big indication that it is a scam.

You should also never give your credit card information over the phone, unless you are 100% certain of who you are dealing with. Giving this information out to the wrong party can cause all sorts of other complications for you.

Beware of fake appraisals.

Sometimes people will try to contact you, explaining that they wish to purchase your domain name after you use their recommended appraisal service. This is often times a scam where the party contacting you has no legitimate interest in purchasing your domain, and is only interested in receiving payment for your appraisal. In these situations, if the deal seems too good to be true..it probably is.

Always check where a link is actually pointing before clicking on it.

It is very common to see emails where the text of the link says one thing and it actually points to something else. You should also check for subtle differences in the URL (misspellings, alternative extensions, etc.).

Name.com will NEVER ask for your password.

We’re not sure what the policy is at other registrars, but at Name.com we will never ask for your password under any circumstances. There are tricky people out there that will try and pretend to be a support agent via chat or email, and they will ask for things like your password or account code to try and gain access to your account.

When in doubt, head to Google.

If you’re unsure about a company or a communication you received, try a Google search or two and see if anyone else has received the same thing. Chances are you’re not the only one.

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If you have anything else to add, please share in the comments. :)