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The Future Is Now: Embracing The Mobile Revolution


THE FUTURE IS NOW: EMBRACING THE MOBILE REVOLUTION

gruppoalfacod Evento 10 maggio 2012 – Mobile Revolution, May 19, 2012 via Flickr, All Rights Reserved

It is quite possible that visitors are coming to your website and quickly leaving because they are frustrated by the navigation and how long it takes to get around.  When you read this at first glance, you might think that it couldn’t be your website or business because you are driving new leads and bringing new customers into your marketing funnel.  You are probably correct, if you are talking about people who access your site using their home computer or work computer.

However, you may be incorrect, if you haven’t factored in that a number of people are now accessing the Internet from their mobile phone.  Mobile usage is project...

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The New Face Of Public Relations


THE NEW FACE OF PUBLIC RELATIONS

Elysia Communications, Public Relations Word Cloud, July 7, 2012 via Flickr, Creative Commons License.

Public Relations, or PR as it is often referred, has been around in some form or another for nearly as long as there has been commerce. At its roots, PR is the control of information shared between a company or organization and the public at large. It also involves the perception the public has of a particular company. Before there were ever PR firms, there was word of mouth shared between one consumer and another. This shared information is what gave most individuals their perceptions of businesses in their town, and business owners knew that...

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Driving Leads With QR Codes


DRIVING LEADS WITH QR CODES

Davidgardener , Mobile Local Fusion gets to the top of google places, December 19, 2010 via Flickr, All Rights Reserved

Businesses must use every available means to drive traffic by placing their brand anyplace that a prospect might be.  To be effective doing this, marketers have to think about the different ways that people access content and then make sure that same access exists for their prospects.  The standard ways of making sure that you have text, audio, video and email only capture part of the universe of the content experience.

People are now spending a considerable amount of time accessing their content on their mobile devices.
In fact, there are more mobile phones on the planet than there are televisions, and over 90% of US citizens keep their mobi...

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Developing A Unique Selling Proposition (USP) For Your Online Marketing Campaigns


DEVELOPING A UNIQUE SELLING PROPOSITION (USP) FOR YOUR ONLINE MARKETING CAMPAIGNS

Dan Perry, Online Marketing Conference, December 30, 2007 via Flickr, Creative Commons License.

One of the most important aspects of an online marketing campaign is to give customers a reason to buy from you and not your competition.  It may even be more important than getting traffic or capturing names and email addresses.  Why? Because, if customers don’t have a clear reason in their mind as to why they should buy from you, they are unlikely to exhibit any loyalty when they are offered a similar product.   This ‘clear reason’ is called the company’s unique selling proposition (USP) by marketers.

Different Ways to Express the USP
Companies can express their USP in four different ways...

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The New E-Mail: Using SMS To Stay Connected To Customers


THE NEW E-MAIL: USING SMS TO STAY CONNECTED TO CUSTOMERS

Saulgordillo, SMS Parlament, October 3, 2009 via Flickr, Some Rights Reserved

Every online marketing strategy designed to increase sales and generate leads must take mobile technology into account.  Consumers are using their mobile devices in increasing numbers to access the Internet for information.  As a result, mobile devices and smartphones are no longer a part of a distant future event for marketing; they are the context for a very present reality.  Mobile marketing’s universe covers SEO, local marketing and social media sites such as Twitter, Facebook and Google+.

However, within the context of communication, the mobile industry administers a key element to the ways people are allowing themselves to be contacted: SMS text ...

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Google+ Ramps Up Social’s Impact On SEO


GOOGLE+ RAMPS UP SOCIAL’S IMPACT ON SEO

userconnect1 , seo-copywriting-tips1, November 9, 2010 via Flickr, All Rights Reserved

Google has rocked the SEO industry over the past few years with a few major algorithm updates that have had major ramifications for some publishers. Consequently, there are a few emerging trends (lessons learned, if you will) we can take away from these updates:

  1. Search is becoming more personal.
  2. Google is cracking down on “spammy” SEO tactics.
  3. Social content is becoming increasingly important for SEO success.

When Google first launched Google+, it was widely regarded as a potential game-changer...

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Who Owns What You Or Your Business Posts On Social Media?


WHO OWNS WHAT YOU OR YOUR BUSINESS POSTS ON SOCIAL MEDIA?

Big Dog Innovations, Social Media Marketing’s Missing Link, May 21,2011 via Flickr, Creative Commons License.

While it would seem intuitive that ownership of a tweet or blog entry should remain with its author, the truth is this is an undefined area of law at this time. The court system has fallen woefully behind in its duty to define ownership of electronic media, especially in terms of social networking.

When a piece of text is created by an employee, ownership, at this moment, universally belongs to neither the creator nor company. The details of the ownership can only be discussed in terms of the contract signed by the employee at the time of hire...

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Guide To Using QR Codes


BEGINNER’S GUIDE TO QR CODES

trevorjonesart.com, Eardley, June 25, 2012 via Flickr, Creative Commons License.

If you’ve been in business longer than five minutes, you’ve probably heard of QR codes. That doesn’t necessarily mean that you understand what they are, and how they can help your business grow. Using this guide, you can begin to grasp and implement the power of QR, or quick response, codes so that your business can become more profitable and stay current with the changing ways of marketing.

What are QR codes?

Quick response codes are not entirely new. They were originally used in the auto industry to label and keep track of automotive parts. Now, they can be found on product labels, in magazine ads, and in other commercial settings...

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Creating Engaging Audio Content: Reviewing The Blog Talk Radio Platform


CREATING ENGAGING AUDIO CONTENT: REVIEWING THE BLOG TALK RADIO PLATFORM

filthedesign , blog talk radio, February 23, 2009 via Flickr, All Rights Reserved

Creating websites with good written content is only one way to engage an audience on the Internet.  Businesses that have compelling images can get people to take notice of things that they may not have looked at otherwise.  Additionally, video content can also be created and used when a personal connection is warranted.

Companies have also pursued audio formats for some of their prospects and customers .Typically this is done through a form referred to as a podcast.  Podcasting was the term popularized by Apple’s Ipod Mp3 player which allowed its users to download audio from its website and listen to it on the go...

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Are You Using Google to Its Fullest Potential?


Are You Using Google To Its Fullest Potential?

It may seem cliché, but Google created some of the simplest and most effective tools to help website owners, just like you, track visitor use patterns and gain advertising revenue.  Professional programmers and web developers may prefer more customized (and more expensive) solutions, but most of us can benefit from utilizing Google software because of its affordability and user-friendly platform. Here, we take a look at three useful Google tools for websites – Analytics, Ad Sense, and Ad Words.

Google Analytics

Google Analytics provides a way to easily study your website’s visitors, and the purchases they make. This service is free until you reach five million page views per month.

With Analytics, you learn “need to know” information about...

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