CATEGORY: Websites

5 common website mistakes (and how to fix them)

If you’ve ever started a website before, you know that the learning curve can be pretty steep. And unless you are a web design expert or have been building websites for years, you’re still bound to make mistakes every once in a while. However, if you think that your website should be attracting more visitors than it’s actually getting, there might be issues at hand that you haven’t thought about.

There are several common website mistakes that you may be making that are holding you and your site back. See if any of these problems or practices sound familiar, and find out what you can do to correct the issue.

Should you register an emoji domain?

Remember back in February when Coca-Cola got a ton of hype for debuting billboards that featured emoji domain names? Every “happy emoji” domain that was registered by the beverage giant redirected to a landing page where visitors could enter to win their very own emoji domain name. Although the contest has long been over, you might have noticed something peculiar—the distinctive lack of domain names that use emoticons, even now that we know it’s possible to register them.

So why aren’t more people jumping at the chance to get the “sassy information desk girl” emoji as their website’s URL?

4 things to do before registering a domain

Domains are relatively easy to purchase: You just head over to your favorite registrar, type in the domain you’re interested in, and as long as it’s available, it can be yours with a few clicks of a button. But the real work comes before you make your purchase. If you want to register a great domain name that will set you up for success in the long run, perform these four tasks before hitting the “Purchase” button.

How to set up a SSL certificate for your website (and why you should)

Think about your last online purchase: Did you just assume that it was safe to enter your credit card information or did you check for that little green padlock in the address bar? That padlock sign (or occasionally just a green address bar) indicates the presence of an SSL certificate, a security measure that ensures that sensitive information entered on that webpage will be safely encrypted.

Screenshot of site secured with SSL certificate

SSL, or Secure Socket Layer, is the protocol that creates these secure connections for web users. It prevents private information from being compromised by eavesdropping, data tampering, or message forgery. It also gives consumers peace of mind as they fill out forms that contain sensitive information.

Millions of businesses use SSL certificates to assure visitors of their website’s security and legitimacy. If you think that your website could benefit from a SSL certificate, you can easily set it up through

Should you be using an exact match domain?

A domain is a domain is a domain, right? Well, it’s a little more complicated than that. Your website’s domain name is often the first impression that a visitor gets of your website and plays a significant role in how search engines find and rank it as well. Before registering a new domain name, you should ask yourself if you would benefit most from an exact match domain, a partial match domain, or a non-matching domain.

We asked 3 mom bloggers for tips on how to be awesome online

If you’ve been keeping up with the Twitter feed, you may have noticed a whole lot of excitement going on at our office at the end of last week. We invited three Denver-based mom bloggers to hang out with us for the day and shoot an upcoming video—and it was a blast!

Emily Vanek, editor in chief of; Sarah Vickers, the founder of; and Daria Drago, the project manager turned blogger behind joined us for a day full of filming, pampering, and chatting about how to find internet success. 

How to get the domain name you want (even if it’s unavailable)

You’ve come up with a brilliant idea for a new product or website: You’ve already brainstormed a killer website name, wordsmithed a clever slogan, and even designed the graphics to go along with it … only to find out that the domain name you planned on registering is already taken.

Unfortunately, cases like these are not uncommon. Generic domains have a high level of occupancy, so many of the best names are already being used or are sold at Premium prices for thousands of dollars.

Despite all the doom and gloom, stories like these can have happy endings. Rather than having to make your selection from a limited pool of generic domains, you can now choose from hundreds of unique domain options that will define your brand and differentiate your online presence. By thinking outside the box, you can create a web address that is memorable and relevant to what you do.

5 things to consider when choosing a WordPress theme

A few weeks ago we rolled out our new blog design—and we hope you love it as much as we do! But a surprising amount of work and time goes into choosing a new WordPress theme. You have to consider your audience, the purpose of your website, performance, and more to make an informed choice that will benefit your site. Whether you are choosing a theme for a brand new website, or you just want to give your current one an update, there are several questions you should ask yourself before making design changes to your blog.

Give your personal website an edge with New Domains

If you’ve ever Googled yourself before (and admit it, you have) it would be shocking to hear that every result that showed up was actually about you. Sure, you might get lucky and rank within the first couple of hits, but there’s usually going to be someone else out there with the same or a similar name. And that can get a little awkward—especially when a potential client or employer who looks you up comes across the personal website of someone other than you.

New Domains allow individuals to create custom URLs that show your personal brand and expertise. Rather than than using a generic domain for your personal website, choose a domain that stands out.