You’ve come up with a brilliant idea for a new product or website: You’ve already brainstormed a killer website name, wordsmithed a clever slogan, and even designed the graphics to go along with it … only to find out that the domain name you planned on registering is already taken.
Unfortunately, cases like these are not uncommon. Generic domains have a high level of occupancy, so many of the best names are already being used or are sold at Premium prices for thousands of dollars.
Despite all the doom and gloom, stories like these can have happy endings. Rather than having to make your selection from a limited pool of generic domains, you can now choose from hundreds of unique domain options that will define your brand and differentiate your online presence. By thinking outside the box, you can create a web address that is memorable and relevant to what you do.
Do you live in one of the Five Boroughs? If so, there’s a domain out there just for you. Meet .NYC, a domain name exclusively for New Yorkers. Whether you are a business owner, politician, or just a proud resident, you have the opportunity to register an exclusive domain name that is sure to stand out.
If you’ve ever Googled yourself before (and admit it, you have) it would be shocking to hear that every result that showed up was actually about you. Sure, you might get lucky and rank within the first couple of hits, but there’s usually going to be someone else out there with the same or a similar name. And that can get a little awkward—especially when a potential client or employer who looks you up comes across the personal website of someone other than you.
New Domains allow individuals to create custom URLs that show your personal brand and expertise. Rather than than using a generic domain for your personal website, choose a domain that stands out.
We have been seeing a lot of great usage of New Domains extensions recently, including usage from some really big companies. Google just announced their new parent company, Alphabet, will be using abc.xyz, The Hunger Games is using thehungergames.movie. And now Apple has baked the apple.news domain directly into iOS 9 through the new Apple News app. The biggest company on earth has made it so that whenever you share an article through Apple News, the link will be transformed into a shortened apple.news URL. As huge tech nerds with an office full of Apple devices, we are pretty excited to see Apple using a .NEWS domain in such a far reaching way.
Apple has been a pioneer in the technology industry for years, paving the way for innovation in electronics and software. So it comes as no surprise that Apple is at the forefront of a new type of technology that is changing the face of the internet: New Domains.
Something happens to your brain with technology. It’s as if it’s been waiting for millennia, for thousands of generations, to have the chance to do as much as the internet allows you to do. The upside to digital innovations is that someone can now start a colossal company from their mother’s basement. The downside is that you’re supposed to start a colossal company from your mother’s basement.
An online presence is a requirement for modern day businesses that want to prosper. But for most companies, that means more than just a website: it involves YouTube, Twitter, Facebook, a careers page, and more. And across each of these platforms or web pages, a strong, recognizable brand image must be present.