.LONDON announced its anchor tenants in mid April, and the list is a run-down of amazing London-based organizations and businesses, including the London Symphony Orchestra, upscale retail giant Fortnum and Mason and Meantime Brewing Co. One of the reasons many domain market analysts believe .LONDON is going to be a very successful New Domain (other than the rallying support of the London community and government) is the placement of anchor tenants like these.
Anchor tenants are so important in New Domain development that ICANN has developed several incentives to encourage new TLD tenants to look for founding registries of their own, including a Qualified Launch Program, also announced in mid April, that allows registries to reserve 100 new TLD domains for chosen parties, to help promote New Domain awareness.
What are anchor tenants and why are they so paramount to success? Let’s use an extended Justice League metaphor to explore these questions. Mostly because Wonder Woman is awesome, but also why not?Read More