We’ve been busy on the Name.com blog this year, working to create useful content that can help you create better websites, register incredible domains, and be a total boss online. But we get it—you’ve got things to do, places to go, and you’re not always going to have time to read every single blog post.
That’s why we’ve narrowed down a year’s worth of Name.com blog posts to 15 helpful how-to articles that can help you create a stellar online presence in the upcoming year.
If you’re following news about the U.S. presidential campaign, you already know that the soap opera known as politics is getting crazy. And here’s the latest development: type http://jebbush.com into your browser and you’ll end up in a place that you probably weren’t expecting—Donald Trump’s campaign website. Even though Jeb Bush is using Jeb2016.com as the home for his campaign material, he’s likely looing a lot of web traffic when visitors type his full name into their browsers, tack the .COM onto the end, and are promptly redirected to his competition’s site.
Although stories like this don’t often make headlines, this kind of situation occurs more frequently than one might expect. Even though copyright and trademark laws help to protect brands, products, and ideas that could be considered intellectual property, individuals can still find themselves in these sort of situations.
We spent the day with three of Colorado’s top Mom Bloggers (don’t say ‘Mommy’) to share with them the magic of domain names and ended up learning some things ourselves.
First off, those mimosas can really add up. (MOMosas?) You might want to bring your own champagne. Secondly, the things you can do with a domain name are far more satisfying than a visit to a boutique salon. Listen, my fingernails are fabulous and my pores have never felt more, um, porous, but the long-term effects of having an amazing web presence for 10 bucks will free up some cash for even more beauty. Throughout this video I’m talking about a few of the most awesome and FREE benefits to owning the right domain … something that’s easier to get than ever before now that there are more domain names.
A domain is a domain is a domain, right? Well, it’s a little more complicated than that. Your website’s domain name is often the first impression that a visitor gets of your website and plays a significant role in how search engines find and rank it as well. Before registering a new domain name, you should ask yourself if you would benefit most from an exact match domain, a partial match domain, or a non-matching domain.
There’s no better way to get the word out than to impede someone’s progress on the sidewalk and yell at them about their choice of domain registrar. OK, it’s not that extreme (you’ll have to watch the video to find out,) but the Domain Awareness Tour is in Boulder, CO and sharing free domains with anyone who will listen. Everybody has been really nice because:
A) It’s Boulder.
B) Domains are the best marketing tool money can buy.
C) We plied all of the participants with their choice of a free .NINJA, .VIDEO or .SOCIAL domain names.
There should be a business version of “stop and smell the roses” that goes something like “pause right now and talk to your customers.” Whenever we do we learn a lot, and Adam is no exception. We were excited enough to hear that a namer had won the Verisign .COM domain contest–well, he’s a semifinalist, but he has a check for five grand on the way–yet we were blown away that this is a guy behind the Singing Dogs because, for reals, he plays the saxophone and his dogs sing along. No, really, check out the video above.
Let’s talk about “Obamacare.” Not the broad, sweeping health insurance program in general, but the word itself. It was originally meant to be derisive, painting the Affordable Care Act as the result of overreaching Executive power. At one point a Democratic Congresswoman objected to its use on Capitol Hill. But then something happened: it gradually took on a whole new life as a universal and sometimes affectionate term for the medical overhaul. The hashtag #ILikeObamacare trended when the bill was challenged in Supreme Court, and President Obama even started using it in his own speeches.
This is a classic example of one side making the best of an attack. They completely redefined it, and now they don’t need to get a .SUCKS.
Our Cyber Monday is going to last for five days. From Dec. 1 through Dec. 5 you save on domain names, websites, email, and hosting by using the promo code CYBERGOOD. But this isn’t just another week of Cyber Mondays. It’s not just a sale on domains and websites. This, my friends, is a First World Solution. It’s something we hope overtakes first world problems or, as the Twitter hashtag goes, #FirstWorldProblems. You know, those nuisances caused by too many kernels in your popcorn, or the upsetting tribulations of not getting enough likes on Facebook. First world problems are the trials of those who live in a world where adversity comes in a ketchup bottle that won’t release its tomatoey goodness.
When you’re approached by a fantastic group of women who want you to share in their love of craft beer, you make the most of the opportunity. What we didn’t realize is how much fun Colorado’s Barley’s Angels would be. After some beverages we hatched (brewed?) a plan to infiltrate the Great American Beer Festival at the Denver Convention Center. To say that the GABF is big is an understatement. This year it hosted over 49,000 people and offered nearly 4000 beers. How would we break through the teeming masses and get the word out about Colorado’s premiere group of femme ferments and our brand new .BEER domain name?
We’d listen. That’s right, a trick not completely unknown but is on the verge of extinction.
Our friends over at Rightside just finished up an ebook about how having the right domain name is the best way to tell your story online. We thought we’d give you a quick excerpt from their ebook and the link to download it:
“You can think of web domains in two ways: challenge and opportunity.