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Welcome to “Behind the Name: Small Business Stories,” our series dedicated to sharing the journeys of inspiring entrepreneurs. At name.com, we are a customer-first registrar, and our goal with this series is to shine a light on entrepreneurs who are name.com customers, empowering businesses like theirs to establish their online identity through intuitive domain registration […]
Most entrepreneurs know the basics of good SEO. Weaving in relevant keywords, publishing helpful content, and earning backlinks are table stakes for growing web traffic. But, while these visible tactics can improve your search rankings and page visibility, they point to something deeper. What truly separates top-performing sites is their authority — the trust they […]
You may start your business with a clear vision for your domain name, right up until you check availability and learn someone else has already registered it. From there, you face a choice: try to buy the domain directly from its current registrant through the aftermarket, or pivot to a variation of your name using […]
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit the Name.com pricing page. In 2025, the sale of Icon.com for nearly $12 million grabbed headlines (DN Journal, 2025). But it wasn’t just a story about one buyer with deep pockets. It was […]
In a recent survey, we asked a mix of traditional business owners and tech-savvy entrepreneurs about how they utilize AI for domain management and building website experiences. From brainstorming the perfect domain name to managing complex domain portfolios, the results were undeniable:
For too long, domain platforms have remained static with clunky interfaces, rigid APIs, and outdated assumptions about how people search, register, and manage domains. It hasn’t kept pace with the evolution of modern development workflows or the shift toward AI-first experiences.
According to the Q3 2025 Domain Name Industry Brief (DNIB), there are roughly 378.5 million registered domain names globally. That represents an increase of 16.2 million domains, or 4.5% growth year over year (DNIB, 2025). This number is steadily growing, and it’s never fixed. New names are registered, existing domains are renewed, and others expire […]
Most entrepreneurs know they need a domain name when they start a business, but few think about where they should register one. On the surface, every recommended domain registrar seems to offer the same thing: a place to search, purchase, and renew a domain. In reality, the registrar you choose is much more important to […]
When you register a domain, you’re usually focused on the name itself. Does it fit your brand? Is it available? Will it still ring true as your business grows? Amid those questions, it’s easy to miss that registering a domain requires you to provide personal contact details under policies set by the Internet Corporation for […]
Your email address says more than you think. That bit after the “@” isn’t just filler—it helps shape how people view your brand. A custom email domain adds a layer of professionalism and builds trust from the moment you hit send. Some email domains even offer better deliverability, trust, and security than others, making your […]
Setting up a professional email account is one of the first steps you should take as a new medium or small business owner. Why?
Email was created as a way for people to communicate more effectively with one another, but reading emails can sometimes seem like more of a hurdle than an asset, especially when you have a business account with an incoming email inbox that’s constantly flooded with messages.
Establishing a strong online identity is crucial for organizations serving critical needs today. For nonprofits and purpose-driven entities, the domain choice is highly significant. The .org domain is typically selected by most nonprofits, particularly registered 501(c)(3) organizations. Choosing .org is strategic because it conveys to the public that the organization is a nonprofit. Also, the .org domain signals a certain level of trust.
Website builders now go beyond simple drag-and-drop tools, integrating with e-commerce, marketing, SEO, analytics, and domain management platforms to function as all-in-one business solutions.
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit the pricing page. Launching a website is one of the most exciting steps in starting a business. It’s the moment you start to bring your ideas to life. But before you go […]
There was a time when getting noticed online felt like a matter of chance. Hit the right moment, use the right hashtag, land in the right algorithmic wave, and your post will go viral. That time is over. Now, visibility isn’t something brands stumble into. It’s something they engineer. Creators, indie startups, and even legacy […]
As a tech founder, naming your startup is one of the first major branding decisions you’ll make. This seemingly small choice can shape how customers perceive and engage with your brand. In fact, more than three-fourths (77%) of consumers say brand names influence their purchases (Wisernotify, 2025). So, what’s the secret to choosing a name […]
Imagine if you never serviced your car. What would happen? Eventually, it would break down. In the end, you might spend more time and effort fixing your car than if you had maintained it regularly. The same is true for your website. Today, 81% of shoppers research businesses online before buying anything. And with 73% […]
Every day, thousands of websites become targets of cyberattacks. And it’s not only large corporations at risk. In 2023, an estimated 41% of small businesses suffered from cyberattacks—almost doubling from 22% in 2021. (Insurance Business, 2024) The need for a secure website has never been greater. Website security measures protect sensitive information, establish trust, and […]
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit the Name.com pricing page. Most side hustles don’t start with spreadsheets and business plans. They begin with passion. Maybe it’s a skill you can’t stop practicing, a craft you love sharing, or simply […]
A website isn’t just a way to make your mark on the web — it’s your digital identity or storefront. It speaks volumes about your brand, values, and personality. That said, building an effective website starts with a seamless user experience (UX). That’s the last thing you want, as it can impact conversions, sales, and […]
AI is streamlining processes web designers once did pixel-by-pixel. By automating these time-consuming tasks, anyone can leverage AI to build high-quality websites faster and with more room for creative choices. So how exactly does AI web design work? And how can you use it to create a standout website? Read on to learn more. The […]
In the early days of the web, the .com extension became practically synonymous with being online. For years, it was the go-to option for businesses that wanted to establish credibility and build an audience. Fast-forward to today: .com is still the most recognized domain, but startups now have more choices if their ideal .com web […]
I think online tools are great and I think it actually is a great way for people to personally connect to you, whether it’s posting your workouts throughout your pregnancy or showing that when you’re a small business owner, you are the janitor, the plumber, the admin, the whole thing.
Building a website once meant long hours of coding, hiring an agency, or wrestling with templates that were never quite the right fit. The process could be expensive, slow, and intimidating, particularly for small businesses and first-time creators who didn’t have the time or technical expertise to spare. Low-code and no-code solutions, such as WordPress […]
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit associated product pages on name.com. You want a website — that part’s clear. What’s less clear is how to actually make it happen if you’ve never built one before. Fortunately, many of today’s […]