TAG: startmybiz

6 Great WordPress Plugins for Business Websites

Do you have a website or blog for your business that runs on WordPress? If you do, there are a lot of plugins out there that promise to help you optimize your site and increase sales. We decided to sift through them and find the best. These plugins will help you keep users on your site longer, help people discover your business, and streamline your WordPress experience.

1. Yoast’s WordPress SEO:

This plugin is a fantastic because it’s the complete package. It lets you change page titles, meta-descriptions, keywords, etc., and shows a preview of  how the page will appear in Google search results.


(Download it here)

The Benefits of Bringing a Small Business Online


The benefits of bringing a small business online far outweigh the disadvantages. In fact, it could be argued that there are no real disadvantages when it comes to bringing a business online because the Internet is the resource people turn to when they want to learn about products and services. The Internet has become the new first point of contact a customer has with a brand, which means that an online presence is an important strategic weapon for a business to have in its marketing arsenal.

7 Marketing Tips You Can Learn from David Ogilvy


David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the ’60s through the ’80s, were so thought-provoking that they can still be applied to products and services today.

We found and dissected a handful of great quotes from Ogilvy to help ignite your marketing mind:

10 Creative Landing Pages

Startups spend a lot of time working on their landing pages. This is for good reason, because the landing page is the first time a potential user meets your company and your product. If they like what they see, they’re more likely to sign up for the service or purchase the product. A good landing page gets users interested in a product or service and converts visitors into users. We decided to look at 10 creative landing pages. This list is no particular order, it’s just a random sampling of pages we think are fantastic.

Big things are in store for Name.com and Vooza

At Name.com, we’re big on collaboration. We welcome new ideas and encourage everyone to speak their mind. That’s not just the philosophy within the four walls of our office, or the philosophy we share with our customers. It extends to forming new business partnerships, too.


If you look closely you can see the edge of a ping-pong table. It’s there to let you know that we’re cool and hip, and that further exploration of our office might reveal a kegerator.

We recently sent Name.com community evangelist Jared Ewy to New York for a sit down with Vooza. We’re thinking Name.com and Vooza could do some great things together. Why Vooza?

  1. They’re the world’s most unbelievable tech startup, and Name.com understands startup culture. For instance, we have a ping-pong table in our office. Nothing says “startup culture” like a ping-pong table in your office.
  2. In layman’s terms, the people at Vooza are true rockstar ninjas when it comes to leveraging conversions and bootstrapping hackathons. Their burn rate is just phenomenal, and while we’re not sure what that means, it has to be good.
  3. Technically speaking, Vooza is really crushing it.

Now, nothing concrete came out of the first meeting. It was just a preliminary spitballing exposition aimed at attracting early adopters.

But if this little brainstorming session was any indication, there are big things in store … just as soon as we get all the legal stuff out of the way. Non-disclosure agreements are a necessary evil when you’ve got two companies that are just overflowing with disruptive innovation.

Anyway, you can watch the above video to see what came of our meeting. And in honor of our NDA-protected discussions with Vooza, Name.com has a new discount package that’s great for startups and small businesses. Just use the promo code “NDA” at checkout to receive the following discounts:

$11.00 for .CO domains
$8.99 for .COM domains

$8.99 for .NET domains
$4.99 for .BIZ domains
$39.99 for .VC domains (great for venture capitalists!)
25% off all shared web hosting plans
25% off RapidPress

The offer is valid through midnight MST on June 4. Start searching for your new domain here.

Breakfast at the Vooza office. Coffee: Crushed. Orange juice: Crushed. Bagels: Sliced in half, covered in cream cheese, and subsequently CRUSHED.

Breakfast at the Vooza office. Coffee: Crushed. Orange juice: Crushed. Bagels: Sliced in half, covered in cream cheese, and subsequently CRUSHED.

Is there an exact percentage of keywords you should use for SEO?



Keywords have been the central facet of search engine optimization since Google first started delivering returns back in the late 1990s. In the beginning, the sheer number of times that a keyword appeared on a page determined where it showed up in the SERPs. As search engines evolved, the amount that keywords helped became a bit less important. Other factors were added into the search engines result equation. Today, there are over 200 individual metrics that are used by Google to determine a web page’s SERP ranking. And, even though Google’s representatives have tried to downplay the importance of keywords, it is still obvious that they are at the top of the metric list.

Google Weighs In

The real key is to understand how keywords are measured by Google. As Google’s search engine spiders were evolving, the programmers noted that some webmasters were finding new and innovative ways to incorporate keywords into their pages. Some of these methods included placing a huge list of keywords at the bottom of the page, putting “invisible text” (text that is the same color as the background) on the page, placing a list of keywords in the META description, stuffing keywords into picture descriptions and file names and various other ploys. The quality assurance team at Google felt that these tactics were nothing more than attempts to game the system without delivering high-quality content. This led to the decision to make keyword stuffing count against a site in the calculation of its rank. Thus, the new game became trying to figure out at exactly what percentage these penalties were going to be assessed. Google has stated that there is no one magic number, but rather that it depends on what the competition is doing. While this sounds good when it comes from the mouth of Matt Cuts (http://www.youtube.com/watch?feature=player_embedded&v=Rk4qgQdp2UA#!), it doesn’t really hold water under scrutiny.

Mr. Cutts asserts that there is no set keyword density number that will cause a penalty for a website even though the web spiders are computer programs that are unable to make arbitrary decisions. This means that they must have a set parameters to impose a penalty. Of course, if Mr. Cutts did give us a number, then every single website in the world would optimize every page to meet these new density numbers, and the purpose of the entire metric would be compromised. So we can’t blame Mr. Cutts for towing the company line and imploring us to create quality content and stop worrying about keyword density.

Sorry, Mr. Cutts, we just can’t do that. We’ll take your advice and load our pages with well written content that works keywords naturally into the flow, but we’ll still be trying to figure out the golden keyword ratio that is hidden in the bowels of the GoogleBot.

Experimentation is the Key

If we listen closely to what Matt Cutts says, he says there is “no one magic number.” Reading into this, it could mean that there are multiple magic numbers. These numbers could be different for different niches or different spider configurations. Maybe the keyword density percentage is compiled from different areas of the page. Perhaps, there is one penalty for a certain percentage of keywords in the Meta description and another totally different number for the percentage in the main text and then still another for the density in picture and alt tags.

The only honest way to determine how this system works is to experiment with a huge number of pages using multiple different keyword strategies. For most of us, this is simply impractical. A more plausible, and far more effective solution is to do this research for the keywords that you are trying to rank for. Look at the top ten page returns for your keyword in a Google search and then compare the keyword densities in each one. The results will give you a good idea of the density that will be required to reach page 1. If you are feeling a bit adventurous, check the next few pages and see if the densities change. This could give you a good idea of what is working and what isn’t.

What the Pros Are Saying

If you ask 100 different SEO experts what keyword density is working right now, you’ll get as many different answers, but they will be in the general range of 1% to 10%. The real telling thing is that most SEO professionals are steering away from keyword density in favor of creating more engaging, higher-quality content and using other Google “best practices” as the way to bring up SERPs.

We are still of the belief that you need to have the keyword in your text at least 2%-4% of the time or the search engine will never find you. You also need to have a much higher keyword density in your inbound links. This is really where keyword density is important. Google uses backlinks as an “objective” way of telling what a webpage is about. So if your inbound link keyword density is 20%, it’s going to get you ranked much higher than an inbound link percentage of 5%. It is unknown if there are penalties for an inbound link density that is too high, but Google has so many metrics that there is a good chance that there may be. It would be a good practice to shy away from an inbound link keyword density of above 35%. Again, check the sites that are ranking high in a Google SERP for your keyword and see what the link keyword percentage is on them. Here’s a tool that can be used to do just that. (http://www.webconfs.com/domain-stats.php)

After you have fully researched the competition, try to make some tweaks to your current pages and see what results you get. If your web rank doesn’t seem to be changing, reassess the conclusions you came to when analyzing your competitor’s sites. Keyword density may not be the part of your SEO that is the problem. You may have a quality issue, a problem with or lack of backlinks or perhaps your social media engagement simply isn’t nearly as complete as theirs. Just remember that keyword density, although it isn’t as strong as it used to be, is still a major factor in determining page rank and keeping the Google machine happy will help your rise above the competition.

Sunrise, Landrush for the New TLDs


I’m Scott McBreen, Domains Operations Manager at Name.com. With all the excitement regarding the New Top Level Domains (nTLDs) there are many people wondering how the new domains will be made available.  Others may be curious if it is worth the money to register an nTLD for use as a personal/professional website, or even for investment purposes.  Follow along below for responses to both those questions.

Registry operators, those that manage databases for Top Level Domains (TLDs) such as .com, utilize multiple strategies when making domains available to the new TLDs domain name operation managerpublic. Some registries will restrict who can register domains under their TLD, while others will make domains available to general public. Registries that open their TLD to the general public will typically make domain names available in stages when they are first released. These stages typically fall into the three categories: sunrise, land rush, and general availability.

The sunrise period allows applicants to apply for domains through accredited registrars, such as Name.com, if the domains meet certain criteria.  Sunrise applications typically require a registered trademark on the string for which the applicant applies. In the caseof the nTLD, the Internet Corporation for Assigned Names and Numbers (ICANN) will offer a Trademark Clearinghouse, which will allow trademark holders to protect their trademark. Registries may also offer an additional sunrise period which allows owners of strings under an alternate TLD to apply for the same string in the nTLD they manage. For example, if your accounting firm owns SmithandMcBreen.com you may be eligible for SmithandMcBreen.cpa during the sunrise period.

Sunrise period registrations typically cost more than general availability registrations. However, the sunrise period is the ideal time to secure a valuable domain.The sunrise periods is followed by the landrush period. This is the period during which domain names become available without trademark or alternate TLD restriction.  Name.com will offer pre-orders for the landrush period.  If you have placed a pre-order with Name.com, we will attempt to register your domain the moment the land rush begins. Name.com has had tremendous success capturing pre-ordered domains during both the .Tel and .XXX landrush periods, making many great domains available to our customers.

After the landrush period the nTLDs will enter the general availability period. This is the period when domains do not have any additional restrictions, and the registry charges their standard rate to registrars such as Name.com. Some registries will hold onto what they consider to be premium domain names, and will auction them off to the highest bidder.  This can result in names being sold for huge sums of money.  According to Sedo Holding AG. who managed auctions for the .mobi registry, domains such as hosting.mobi sold for $101,000 and taxi.mobi sold for $75,111 at auction. Other registries will accept petitions for use of their premium domain names from parties that agree to develop the domains into active websites.  This can help build an nTLD’s brand, and result in excellent websites.

If you have made it this far, I am sure some of you are asking the big question “Is it worth it?”  Not unlike higher education or a chicken burrito, the answer depends on what you put into it.  However, I think we can agree that domains such as cupcakes.nyc and fishing.miami are far more brandable than many of the currently available .com alternatives.

As far as the investment worth of the nTLDs, it can be difficult to speculate. However, NameBio.com reports sales of .Org domains such as autoinsurance.org for $440,000, engineering.org for $198,000, and revolution.org for $120,000.  One would imagine the individuals that registered these domains found them to be a sound investments.

We look forward to helping you with similar opportunities with the new TLDs and, as always, bringing you the same legendary customer support that comes with all our domains.

The story of Name.com + Scroll Kit.

This is Pat, a.k.a “Fro” one of our ninja developers. He peruses the Interwebs like a BOSS, catching every viral video and trend weeks before hitting the masses. One day his online adventures lead him to a hackernews article about Scrollkit.com. Immediately intrigued about the product created by the dynamic designer + coder duo, he started playing around. Naturally wanting to be a part of something so hot, he kicked an email out to share with the team. It didn’t take long for the positive feedback to roll in. Bill (CEO, founder, Chief) caught word and reached out to former Denverite, and Founder of ScrollKit.com, Cody Brown. The meeting of the minds went well and here we are a week or two later, offering Scroll Kit to you!

It’s majorly badass so jump in and get your hands dirty. Or play for a quick minute and get a sweet page up in a flash. Now you truly don’t have to be a code monkey (no offence, Pat!) to be able to design a sleek & beautiful site. Create a site for yourself, a portfolio, a birthday card, or a, “i’m sorry i totally F*ed that up.”

So without further ado, ladies and gentlemen Name.com + Scroll Kit is now a thing, that just happened. Join the party, create your page today. Get at us & @CodyBrown with your feedback!

New Dots Going In New Directions

Looking through the list of new gTLDs (nTLDs), there are many that have very practical uses for a lot of people. A .bank domain makes a lot of sense from the bank and the customer’s perspective to ensure security and market effectively. Being environmentally friendly is popular, important and covered by .eco or .green. No matter what your profession or interest, chances are that there is a nTLD for you. It easy to see why most of the nTLDs were applied for.

On top of the nTLDs you would probably expect, there are a few you might be surprised to learn about. These nTLDs boldly defy common convention and in some cases even reality. As a company that values breaking the mold, we love these nTLDs are excited to offer them. Here are a look at some of our office favorites and what we hope they will be used for.


As a mythical beast that represents pure badassery, the unicorn is as close as anything to an official name.com mascot. Anyone who has not tried the konami code on our website should definitely check it out. Although the last reliable unicorn sighting hasn’t been for several years (my brother’s wife’s cousin’s friend swears…) unicorns remain as captivating as ever.

What we are imaging

The .unicorn nTLD will allow people to finally own this mythical best. Flying.unicorn, fast.unicorn, purple.unicorn – pick your favorite! No matter what kind of unicorn you want, the .unicorn space will make your dream a reality.

What’s closer to the truth

.Unicorn is being applied for a European technology company so that they can more easily communicate with their customers. It appears that while they offer a wide range of technology services, they do not sell legendary animals.


Stealthy warriors who live in the shadows, the ninja is never there and always there. Even the non teenage-mutant kinds are still pretty awesome.

What we are imaging

Upon purchase of a .Ninja domain, you do in fact become a ninja. Skilled in martial arts and deception, owning a .ninja domain allows you to fight for truth, justice and honor from the shadows. Also throwing stars. Lots of throwing stars.

What’s closer to the truth

Our Sys Admin has been signing all of his emails “Sr. System Administrator (IT Ninja)” since long before this nTLD came around. Used as a synonym for “expert” in the tech industry, .ninja has a lot of great potential for online experts looking to standout in the crowd. Also owning a katana may be slightly more justified.


There is a heavy office debate over who would win a fight between a viking or ninja. It’s hard to discount the whole life of fighting and plundering thing even against throwing stars.

What we are imaging

The viking nTLD will finally create a space for vikings on the go to connect with each other.  After a long row or difficult raid, find the maiden you always hoped for on match.viking or download your favorite epic poem from amazon.viking. Finally a place on the Internet for vikings from vikings.

What’s closer to the truth

.Viking is being applied for by a cruise operator headquarter in Los Angeles. Their application states that domain is not available for public registration. So while our dreams of owning iama.viking may be dashed, at least we don’t have to worry about the whole being sacked and looted thing.

and finally the office favorite…


Of all the nTLDs on this list, what we are thinking and what the nTLD is are actually the same thing. This is a nTLD for everything horse. How cool is that?! Although Name.com does not own a horse (yet) .horse has become a constant in email threads and office conversations. Expect a disproportionate amount of .horse domains to be registered at Name.com if only because every employee here wants one.

Come to think of it, the only two types of nTLDs on this list are equestrian animals and ancient lifestyles. I guess we all want to be horse riding ninjas or unicorn riding vikings. We’ll probably stick to being a kick ass domain registrar for now, but if you need a horse riding viking or unicorn riding ninja– send our support team an email and we will see what we can do.

Which ones are we missing? What are your favorites?

How To Set Up An Email Address For Your Business


These days it is almost more important to have an email address for your business than a physical address. Setting up an email account for your business can be done a few different ways. The easiest way is to set up a free account. You can also choose to go through your domain provider or through your website hosting company. Whichever way you choose, your company will benefit from it.

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