startmybiz tagged posts

6 Great WordPress Plugins for Business Websites


Do you have a website or blog for your business that runs on WordPress? If you do, there are a lot of plugins out there that promise to help you optimize your site and increase sales. We decided to sift through them and find the best. These plugins will help you keep users on your site longer, help people discover your business, and streamline your WordPress experience.

1. Yoast’s WordPress SEO:

This plugin is a fantastic because it’s the complete package. It lets you change page titles, meta-descriptions, keywords, etc., and shows a preview of  how the page will appear in Google search results.

WordPressYoast

(Download it here)

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The Benefits of Bringing a Small Business Online


coffee-shop

The benefits of bringing a small business online far outweigh the disadvantages. In fact, it could be argued that there are no real disadvantages when it comes to bringing a business online because the Internet is the resource people turn to when they want to learn about products and services. The Internet has become the new first point of contact a customer has with a brand, which means that an online presence is an important strategic weapon for a business to have in its marketing arsenal.

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7 Marketing Tips You Can Learn from David Ogilvy


ogilvy_header

David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the ’60s through the ’80s, were so thought-provoking that they can still be applied to products and services today.

We found and dissected a handful of great quotes from Ogilvy to help ignite your marketing mind:

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10 Creative Landing Pages


Startups spend a lot of time working on their landing pages. This is for good reason, because the landing page is the first time a potential user meets your company and your product. If they like what they see, they’re more likely to sign up for the service or purchase the product. A good landing page gets users interested in a product or service and converts visitors into users. We decided to look at 10 creative landing pages. This list is no particular order, it’s just a random sampling of pages we think are fantastic.

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Big things are in store for Name.com and Vooza


At Name.com, we’re big on collaboration. We welcome new ideas and encourage everyone to speak their mind. That’s not just the philosophy within the four walls of our office, or the philosophy we share with our customers. It extends to forming new business partnerships, too.

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If you look closely you can see the edge of a ping-pong table. It’s there to let you know that we’re cool and hip, and that further exploration of our office might reveal a kegerator.

We recently sent Name.com community evangelist Jared Ewy to New York for a sit down with Vooza. We’re thinking Name.com and Vooza could do some great things together. Why Vooza?

  1. They’re the world’s most unbelievable tech startup, and Name.com understands startup culture. For instance, we have a ping-pong table in our office...
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Is there an exact percentage of keywords you should use for SEO?


KEYWORD DENSITY – IS THERE A DEFINITIVE PERCENTAGE?

good-seo

Keywords have been the central facet of search engine optimization since Google first started delivering returns back in the late 1990s. In the beginning, the sheer number of times that a keyword appeared on a page determined where it showed up in the SERPs. As search engines evolved, the amount that keywords helped became a bit less important. Other factors were added into the search engines result equation. Today, there are over 200 individual metrics that are used by Google to determine a web page’s SERP ranking. And, even though Google’s representatives have tried to downplay the importance of keywords, it is still obvious that they are at the top of the metric list.

Google Weighs In

The real key is to understand how keywords are ...

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How To Use Twitter To Build Your Small Business


HOW TO USE TWITTER TO BUILD YOUR BUSINESS

Tiago CustÃdio, Twitter, March 4,2009 via Flickr, Creative Commons License.

Twitter is a micro-blogging site used to share information in real time. Apart from being a micro-blogging site, it is also a social networking site. Twitter was launched in 2006, and has accumulated over 140 million active users as of the year 2012. Businesses favor it since non-registered users can see tweets that registered users have posted. Seeing tweets that people have posted when we are not registered is advantageous since we can get ideas on trending topics. According to a study carried out by Kim Garst, 85% of the people in her survey found out about Osama Bin Laden’s death through social media. Of these 82%, about 62% found out the news from Twitter...

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The Future Is Now: Embracing The Mobile Revolution


THE FUTURE IS NOW: EMBRACING THE MOBILE REVOLUTION

gruppoalfacod Evento 10 maggio 2012 – Mobile Revolution, May 19, 2012 via Flickr, All Rights Reserved

It is quite possible that visitors are coming to your website and quickly leaving because they are frustrated by the navigation and how long it takes to get around.  When you read this at first glance, you might think that it couldn’t be your website or business because you are driving new leads and bringing new customers into your marketing funnel.  You are probably correct, if you are talking about people who access your site using their home computer or work computer.

However, you may be incorrect, if you haven’t factored in that a number of people are now accessing the Internet from their mobile phone.  Mobile usage is project...

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The New Face Of Public Relations


THE NEW FACE OF PUBLIC RELATIONS

Elysia Communications, Public Relations Word Cloud, July 7, 2012 via Flickr, Creative Commons License.

Public Relations, or PR as it is often referred, has been around in some form or another for nearly as long as there has been commerce. At its roots, PR is the control of information shared between a company or organization and the public at large. It also involves the perception the public has of a particular company. Before there were ever PR firms, there was word of mouth shared between one consumer and another. This shared information is what gave most individuals their perceptions of businesses in their town, and business owners knew that...

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Driving Leads With QR Codes


DRIVING LEADS WITH QR CODES

Davidgardener , Mobile Local Fusion gets to the top of google places, December 19, 2010 via Flickr, All Rights Reserved

Businesses must use every available means to drive traffic by placing their brand anyplace that a prospect might be.  To be effective doing this, marketers have to think about the different ways that people access content and then make sure that same access exists for their prospects.  The standard ways of making sure that you have text, audio, video and email only capture part of the universe of the content experience.

People are now spending a considerable amount of time accessing their content on their mobile devices.
In fact, there are more mobile phones on the planet than there are televisions, and over 90% of US citizens keep their mobi...

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