Last year, the Internet Corporation for Assigned Names and Numbers, or ICANN, approved a program to create new gTLDs (new TLDs). TLDs are the letters that follow the "DOT" in a domain name. The most common TLDs at this time are .COM, .NET, and .ORG.
ICANN expected to receive around 500 new applications. Despite the $185,000 fee and lengthy set of requirements, ICANN received over 1900 applications! Many of these applications were for the same new TLD. .App was the most popular new TLD, and was applied for by 13 different companies.
ICANN is currently reviewing these applications to determine who will be awarded each nTLD. As this process can be confusing and continues to change, please use this guide and the accompanying services to stay updated and informed during this important domain development.
The new TLD launch is around the corner. We are already working with innovative new registries like United TLD, Donuts, Famous Four, DotHIV and DotStrategy, to name a few. Make sure you stay up to date by checking back frequently!