‘Websites’ Articles

As a tech founder, naming your startup is one of the first major branding decisions you’ll make. This seemingly small choice can shape how customers perceive and engage with your brand. In fact, more than three-fourths (77%) of consumers say brand names influence their purchases (Wisernotify, 2025). So, what’s the secret to choosing a name […]

Choosing a web address means settling on two parts: the second‑level domain (SLD)—everything before the dot—and the top‑level domain (TLD)—everything after it. The domain shapes first impressions of your site and brand, so weighing .com against .net deserves careful thought. Below, we compare their origins, popularity, use cases, and SEO considerations to help you pick […]

Your email address says more than you think. That bit after the “@” isn’t just filler—it helps shape how people view your brand. A custom email domain adds a layer of professionalism and builds trust from the moment you hit send. Some email domains even offer better deliverability, trust, and security than others, making your […]

The motivation behind launching Green Initiative stemmed from the urgent need to provide science-based, transparent solutions that not only mitigate environmental impact but also foster sustainable growth and ecosystem regeneration.