‘Marketing Tips’ Articles

Setting up a professional email account is one of the first steps you should take as a new medium or small business owner. Why?

Email was created as a way for people to communicate more effectively with one another, but reading emails can sometimes seem like more of a hurdle than an asset, especially when you have a business account with an incoming email inbox that’s constantly flooded with messages.

Any form of digital communication can be subject to cybersecurity issues, including secure email accounts. In fact, email security threats can range from technical vulnerabilities and email attacks to social engineering scams like phishing emails.

Email is one of the primary channels for businesses to communicate online, whether to respond to customer inquiries or coordinate vendor orders. While basic email accounts can fulfill the need of a small business to exchange messages back and forth, professional email accounts with more advanced services can transform the way businesses represent themselves to stakeholders.