Why are startups turning to .IO?

dotiologo

.IO has become one of hottest domain name extensions for startups. This is a little peculiar, since .IO has existed since 1997 and was originally assigned as the ccTLD for British Indian Ocean Territory. So, why are startups turning to .IO?

With .IO, startups can get short and memorable names, because .IO has great availability. A .IO domain name can be a better option than coming up with a long and confusing domain name that uses a more established extension (or buying expensive premium domains). To put it simply, .IO’s are an easy way to get a great domain for a great price, and .IO has a handful of other defining benefits.

The Benefits of Using a .IO:

  1. It’s a unique extension compared to generic TLDs, which can help a startup stand out from a marketing perspective.
  2. It’s shorter than three-letter gTLDs, while being different, which makes it easy to remember.
  3. It’s just starting to become popular, which means it’s pretty likely you’ll get the name you want.
  4. In the tech and software development world, I/O means input/output, so .IO is particularly relevant to that audience.
  5. You can create cool domain hacks with .IO, like scenar.IO or pistach.IO.

Working with a .IO also became easier than ever this year, which contributed to the spike in adoption rate. The .IO registry, nic.io, switched its back-end to allow faster domain transfers and modifications. Nic.io now uses a standardized authorization code procedure that’s the same as .COM, .NET, and .ORG.

Do you have an idea that you’re ready to get online? Consider registering a .IO—it’s perfect for startups.

dotioavailability


Comments
Harvey Specter
Posted at 12:42 pm October 17, 2013
Anoop Sudhakaran
Author

.IO is a cool extension. I am thinking of many new domain hacks possible with this one! 😀

Harvey Specter
Posted at 7:29 pm November 4, 2013
Stuart Walker
Author

its good for domain hacks and thats it. Its gimmicky and people just like what they know and thats gTLD and .de .co.uk .au etc etc http://www.buzzolo.com/buy-it-now-com.html

Harvey Specter
Posted at 5:37 pm November 19, 2013
Shiny Koala
Author

Hah! I wondered why the sudden increase in .io domains around and about. Wonder how it will fair once the new TLDs get released?

Harvey Specter
Posted at 3:46 pm February 3, 2014
Domaintower
Author

I cant help to love .IO, for some reason it speaks to me, probably the geeky side of me (input/output). Seems the arguably high price of the .IO attracts a lot of high quality sites too, since it is simply to expensive to squat in large amounts over time.

Fredrik Näs,
CEO http://domaintower.com

Harvey Specter
Posted at 12:32 pm May 13, 2014
Alexander Maslov
Author

Great article! Can I publish it’s translation to Russian in my blog (with backlink)?

Harvey Specter
Posted at 12:33 pm May 13, 2014
akehr
Author

Sure. Linking to both this article and http://name.com/domains/io would be great. Thanks!

Harvey Specter
Posted at 5:01 am May 14, 2014
Alexander Maslov
Author
Harvey Specter
Posted at 4:05 pm July 3, 2014
Brian van Vlymen
Author

I have noticed the io subdomain compare the others one. Why the io is the most expensive to purchase the domain.