The .name domain name was designed with YOU in mind. When you buy a .name, you're buying an Internet address as individual and unique as you. Having a domain that is yourname.name is personal and non-commercial. It is one of the best ways to establish a digital identity that is unique to you.
When the .name domain name was first launched in 2002, it only allowed for third level registrations (i.e. bob.smith.name). This was to reduce the amount of cybersquatting on popular surnames. However, in 2004, second level .name domains became available (i.e. smith.name or bobsmith.name)
When registering a .name, you will rarely have to worry about trademark issues, if at all. After all, your name is just that - YOUR name. Due to the fact that with .name domain names, we are dealing with personal names, there is very little chance that trademarks or any other form of protection will be involved.
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