TAG: social media

How to use Facebook groups to market your business and create a community

By Alisha Shibli

With over 2 billion monthly active users, Facebook has emerged as one of the most vital tools in any marketer’s arsenal. It provides an opportunity for brands to flaunt their personality and connect with their customers in a way that is much more intimate than traditional advertising could ever achieve.

If Facebook allows brands to forge meaningful bonds with their customers, Facebook groups provide the means to cement those bonds to form a community.

10 low-budget social media strategies for your small business

By Alisha Shibli

In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.

As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.

Don’t fall for these 4 social media scams

Fraudsters’ new favorite place to snare unsuspecting online users is social media. As questions of how social media platforms can be held accountable for protecting their user base from misleading information continue to rise, it is becoming more clear that hundreds of thousands of users are being exposed to fraudulent content with the explicit purpose of collecting information or money from well-meaning suspects.

Trusted links can increase click-through rate by up to 39%

Our friends at Rebrandly share their thoughts on why custom branded links are important and how you can be using them to boost social engagement.

When someone sees an article you’ve shared, you have only a couple of seconds to grab their attention or they’re going to scroll right past the content you’ve worked so hard to create. Their eyes quickly scan the image, the title and even the link. They’re deciding if clicking this article is worth their time and it happens so quickly that they don’t even realize they’re doing it. It’s psychological.