If you’ve been keeping up with the Name.com Twitter feed, you may have noticed a whole lot of excitement going on at our office at the end of last week. We invited three Denver-based mom bloggers to hang out with us for the day and shoot an upcoming video—and it was a blast!
Emily Vanek, editor in chief of ColoradoMoms.com; Sarah Vickers, the founder of MooseandTater.com; and Daria Drago, the project manager turned blogger behind MominManagement.com joined us for a day full of filming, pampering, and chatting about how to find internet success.
Emily, Sarah, and Daria are your typical moms: They share exasperated stories about their children’s latest antics, gush over the latest beautifying app, and agree that taking a break from their hectic lifestyles once in a while for a little “me time” is always a good idea. But unlike most moms, these ladies also share their experiences as mothers online to thousands of followers. What started as a hobby for these extraordinary women has spiraled into a major part of their lifestyle and has opened the door for opportunities like blog sponsorships, attending exclusive events, and becoming a part of the rapidly growing mom blogger community.
Needless to say, these ladies know their stuff when it comes to building a successful web presence. When we asked them what it takes to create contagious content for your website, they narrowed it down to three types of posts.
Stories about your life
“When you tell people your story and you share truths about your life and yourself, people will be more into it,” says Sarah. While personal and emotional stories may not be the easiest to share, readers appreciate content that is honest and real. Showing a bit of vulnerability in your writing can help you appeal to readers who are looking for an honest perspective on an issue they may be facing as well.
Content that’s useful
Tips, tricks, helpful hints—and lots of recipes!—are subjects that all of the mom bloggers said are always successful. If you can teach something to your reader, you’re one step closer to having earned a loyal follower who will return to your website. “My daughter tore her ACL when she was 11 and that gets a lot of traction because there are a lot of people who don’t know what to do or how to find a surgeon,” says Daria. “It’s useful stuff.”
Who doesn’t like a little bit of humor? Anecdotes about life experiences, told in an entertaining way is a powerful way to encourage reader loyalty. “I have one unsponsored post called ‘Spanx on a Plane’ which is a funny story about how I wore Spanx on a plane and wanted to die,” says Emily. “That one gets a lot of hits because it’s funny and every woman knows what I’m talking about when you say you wore Spanx while confined to a seat for three hours—it’s not a good thing.”
Another factor that all of our visiting bloggers stressed: networking and forging relationships is pivotal. “I think if you want to be successful [as a blogger], you need to get connected with the blogging community,” says Daria. Having a network that can offer advice, share their experiences, and even help you promote your content is an invaluable asset for bloggers who are just getting started.
We had so much fun hanging out with Emily, Sarah, and Daria and cannot wait to see what is in store for them in the future! And make sure you subscribe to the Name.com YouTube channel to see their upcoming video feature (as well as all sorts of other shenanigans).