5 assumptions about new gTLDs
that are costing you money

New gTLDs are great long-term investments and
have short-term potential in today's market.

We know that .COM is a steady and mature market, and may still be a big part of your portfolio. But as the .COM namespace continues to dilute itself with lower-quality domains and new gTLD awareness grows, your ability to make money with an exclusively .COM portfolio is changing.

There are some misconceptions out there about new gTLDs and separating the facts from the myths is one way to gain an advantage on your competition.

1

1

Nobody knows that new domains exist

Nobody knows that new domains exist

End users are adopting and using new domains as primary website addresses, redirects, Branded Short Links, and more. These are the foundations of a much more robust aftermarket for new gTLDs.

2

2

Nobody is buying new domains

Nobody is buying new domains

In just a few years, active new gTLD registrations have grown to nearly 28 million names. This past year, Rightside has booked multiple six-figure new gTLD sales and has over 50 five- and six-figure sales that have been made public, as well as seven-figures worth of Platinum sales not yet released. These definitely aren’t the kinds of numbers .COM saw in its first three years of existence.

3

3

New domains are penalized in search results rankings

New domains are penalized in search results rankings

Google itself has stated that they treat new gTLDs just like any other legacy domain extension. In fact, there’s some evidence that domains using new gTLDs may even receive a boost in the search results, including domains like www.jacksonville.attorney which is ranked #1 for its exact-match keywords.

4

4

The up-front costs of high-value new domains is prohibitive

The up-front costs of high-value new domains is prohibitive

Rightside’s Platinum Brokerage program offers investors the potential for commissioned sales income from a highly valuable portfolio of new gTLDs, all while eliminating the upfront investment to you.

5

5

The annual carrying costs of new domains are too high

The annual carrying costs of new domains are too high

The Platinum Brokerage program also reduces the annual renewal cost for our highest-value domains. You and your prospective buyers will enjoy a low, nominal renewal fee of $30 (wholesale) for the life of the best domain names.

Don’t let these common misconceptions get in the way of expanding your portfolio. Develop a new gTLD strategy today and stop leaving money on the table.

Contact us to learn more about our portfolio of new domains.





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