One of the biggest challenges new website owners face is building up a healthy amount of consistent traffic on their site. Even if you don’t have the budget for expensive marketing, there are plenty of free ways to encourage more eyes on your content. Try one of these methods to boost the number of views your website gets.
Write guest posts
You know what kind of audience you’d like to attract to your website—but how do you go about promoting it to that base? Try extending your reach by collaborating with other website owners or bloggers that have content that relates to yours. For example, if you own a flower arranging service, teaming up with local wedding bloggers or planners for a guest post about choosing the right centerpiece is an awesome way to appeal to an audience that complements your own while advertising your services.
Think about SEO
When writing content for your web pages, filming videos, or writing blog posts, talk about the things that you know people will be searching for. Use titles and headlines that are descriptive and incorporate keywords relevant to your website, business, or product offerings. If you offer locally-based services, you can also benefit from optimizing local SEO to get more people in your area connecting with you both on- and offline.
Promote on social media
Social media is one of the most popular ways new website owners promote their content, and for good reason. Not only can you appeal to a built-in base of your family and friends, but it’s also a social hub that can help you connect with thousands of online users who might not have otherwise learned about your website or services. But don’t feel like you have to post on every single social network to accumulate a quality following. Instead, focus on one or two social media sites and get good at posting regularly and engaging with your followers’ questions and comments.
Engage with your community
Getting out there and building relationships with your potential website visitors can help you recruit a follower in the future. Take some time to read content from other people in your industry and leave thoughtful comments on their own websites and blogs. Also, see if you can join relevant Facebook or Linkedin groups filled with people who might be interested in your services or content. But remember, no one likes a pushy salesperson: show people the value of your website with helpful tips, articles, and estimates, and the visitors are sure to follow.
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