CATEGORY: Business

Looking for a business recovery strategy? These 10 tips will help

By Alisha Shibli

The unprecedented advent of the COVID-19 pandemic gave birth to a vicious economic downturn that resulted in the stagnation of business operations all over the world. With lockdowns and social distancing as the ‘new normal,’ many small business owners feel the burn when it comes to sales and turnover. They also struggle to provide employee assistance.

Just 12% of organizations are prepared for the impact of Coronavirus, according to Gartner’s Business Continuity Survey. Small business owners in the service sector especially suffered amidst the lack of opportunities and are struggling to make ends meet. On the whole, the business models they leveraged in the past happens to remain a thing of the past.

Businesses across industries are feeling an urgent need to implement thoughtful continuity plans relevant to post-COVID times. A successful business recovery process would require intelligent pivoting of business models and creativity in business operations.

How to protect your Name.com account in the COVID-19 era

Our customer support agents and fraud team have recently reported an increase in phishing, hacking, and social engineering attempts over the last few months. Bad actors are taking advantage of the turmoil surrounding COVID-19 in an attempt to gain access to confidential information.

We’re doing everything we can to increase security in response to this troubling new trend, but there are several things that you can do as a Name.com customer to protect your domains and products from harm’s way. Take these precautions to protect yourself and your account.

[Infographic] Have extra time on your hands? Use it to build a superior personal brand

By Alisha Shibli

Building a strong professional reputation is crucial if you want to succeed, especially today when there are more candidates than open positions. A strong personal brand not only highlights your professional identity and authority but also opens you up to lucrative opportunities.

If you haven’t paid much attention to this yet, now is the right time to do so. As the world grapples with the pandemic in a state of lockdown, it’s an opportunity for you to shift your focus inside, instead of letting the fear and panic of the outside world get the better of you.

Email marketing for startups: Tips to stay out of the spam folder

By Alisha Shibli

Do you have an email marketing list? And if you do, are you using it to benefit your business? Maybe you haven’t gotten to it yet. There is social media, SEO, and blogging which can take up so much of your time that your poor, old-school email doesn’t get its due attention.

Large corporations have dedicated departments with a brand manager, a social media specialist, and a PR and communications coordinator along with hefty budgets to execute big email marketing campaigns—luxuries that small businesses such as yours don’t have.

Small businesses run lean.

The top 5 global tech issues so far in 2019

By Sam Bocetta

Sometimes I miss the days when writing about tech issues involved writing about … well … tech. Ten years ago, a list of the top 5 tech issues would have focused on encryption, the advances being made in website builders, and predictions about the failure of the smartphone.

Today, tech is a part of every aspect of our lives, and so ‘tech issues’ are actually social, political, and cultural issues. In 2019, this has been more apparent than ever.

Let’s get rid of all the passwords

By Gary Stevens

Can you imagine an online world without passwords? Probably not, but the fact is that passwords have always come with risk. No one understands that better than Microsoft founder Bill Gates. The 21st century was barely underway when Gates predicted that technology would one day replace passwords with options that are more secure.

What you may not know is that some of those alternatives are already up and running. Thanks to advances in Artificial Intelligence and Advanced Biometrics, we’re poised to get rid of passwords altogether. Here’s what you should know about these newer approaches to information security and what they could mean for you.

The best domain tools in the industry? Yeah, we think so too.

2013 was a good year.  Twitter held their IPO, Apple debuted the new iPhone 5S, the New England Patriots won the Super Bowl (The Editor disagrees that this is a good thing), Prince George Alexander Louis of Cambridge was born, and Name.com launched the brand new Domain Management tools. Six years ago these domain tools were cutting edge—and for the most part, they have stood the test of time.

But we knew we could do better.

The state of cyber security in 2019: A half-year retrospective

By Sam Bocetta

For most of North America, approaching the middle of the year means going on summer vacation, preparing for the Atlantic hurricane season and enjoying warmer weather.

For many information security specialists, the half-year mark involves looking at how cyber threats have unfolded since January and detecting patterns that may suggest the direction that cybercrime groups are headed in the near future.