CATEGORY: Business

How we created dark mode on Name.com

Name.com got a whole new look and feel a few months ago when we launched our new brand. But it wasn’t just a new coat of paint that made the site look different. The front-end team leveraged the launch of the new Name.com brand as an opportunity to do a full rebuild and architect the entire site from the ground up with fresh new templates, CSS, and clean semantic HTML. There were several things we needed to clean-up, some new tech we wanted to use, and there was another reason too:

DARK MODE.

How to increase your eCommerce sales during this holiday season

By Alisha Shibli

Holiday seasons are always a special time but the 2020 holidays are slated to be unlike any other, just like the rest of this tumultuous year. As much of the year was spent battling a global pandemic, people will be looking to reconnect with their loved ones, even if it’s virtually or through gifts.

For businesses, too, this season is the time to recover from the economic lull and loss in revenue. Most of the holiday shopping will still be online as people remain wary of visiting stores and some businesses continue to keep their brick-and-mortar establishments closed or open with limited access.

While the way of shopping changes, the customer expectations remain the same, if not more demanding. They still expect expert guidance, great deals, personal attention, and everything else that they expect when they shop at a physical store.

Here are 5 ways in which you can meet those expectations in the best possible way and increase your eCommerce sales in the process.

5 design trends for 2021 influenced by you-know-what

By David Gold

Let’s be honest, 2020 has been a hard year for all of us. The pandemic continues to affect people and their careers, causing big changes in how we interact with our work. The design industry has already begun to adapt to these changes. Given that designers are natural social and professional leaders, these emerging trends in fields like graphic design, UX and UI design, architecture, interior design, and web design are likely to impact us all.

These are five important design trends for 2021 as seen across design industries — and represented within .design, the top-level domain for professional and aspiring designers.

5 reasons why being a solopreneur is awesome

By Alisha Shibli

As global pandemic-like scenarios force us to reevaluate the idea of job security, technological advancements afford us the comfort of being able to work from anywhere with access to the internet.

Many of us, hence, have been thinking a little more seriously about the idea of being self-employed. While some of us are more ambitious and aspire to build a large business empire, most others are just looking for freedom to work on our own terms and pursue things we are passionate about. Solopreneurs fall in the latter category.

Looking for a business recovery strategy? These 10 tips will help

By Alisha Shibli

The unprecedented advent of the COVID-19 pandemic gave birth to a vicious economic downturn that resulted in the stagnation of business operations all over the world. With lockdowns and social distancing as the ‘new normal,’ many small business owners feel the burn when it comes to sales and turnover. They also struggle to provide employee assistance.

Just 12% of organizations are prepared for the impact of Coronavirus, according to Gartner’s Business Continuity Survey. Small business owners in the service sector especially suffered amidst the lack of opportunities and are struggling to make ends meet. On the whole, the business models they leveraged in the past happens to remain a thing of the past.

Businesses across industries are feeling an urgent need to implement thoughtful continuity plans relevant to post-COVID times. A successful business recovery process would require intelligent pivoting of business models and creativity in business operations.

How to protect your Name.com account in the COVID-19 era

Our customer support agents and fraud team have recently reported an increase in phishing, hacking, and social engineering attempts over the last few months. Bad actors are taking advantage of the turmoil surrounding COVID-19 in an attempt to gain access to confidential information.

We’re doing everything we can to increase security in response to this troubling new trend, but there are several things that you can do as a Name.com customer to protect your domains and products from harm’s way. Take these precautions to protect yourself and your account.

[Infographic] Have extra time on your hands? Use it to build a superior personal brand

By Alisha Shibli

Building a strong professional reputation is crucial if you want to succeed, especially today when there are more candidates than open positions. A strong personal brand not only highlights your professional identity and authority but also opens you up to lucrative opportunities.

If you haven’t paid much attention to this yet, now is the right time to do so. As the world grapples with the pandemic in a state of lockdown, it’s an opportunity for you to shift your focus inside, instead of letting the fear and panic of the outside world get the better of you.