8 eCommerce strategies for success in 2021 and beyond
By Alisha Shibli
Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that.
According to Statista, while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention.
Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.
How a website can help your business sail through a global crisis
By Eshan Pancholi
As the world still grapples with the ongoing pandemic, the aftermath of a rather daunting year has affected businesses severely. The impact on startups and small businesses has been brutal. From permanently closing down to dwindling margins to sudden slump in sales to increased debts, small businesses across the globe are finding it increasingly challenging to keep their financial wheels turning.
However, there is a silver lining to the challenges presented by this unforeseen global crisis. Serial entrepreneurs and startup founders are privy to the fact that only the most creative, lucrative, and determined businesses will survive the worst of times to emerge as winners.
And as the world changes and adapts to the ‘new normal,’ so must your business. The pandemic changed people’s needs, which means there are new opportunities for small businesses to explore and latch onto. But where do you start?
For starters, building a business website is a smart way to be responsive. How will a business website help your business sail through a global crisis? Here’s how.
How we created dark mode on Name.com
Name.com got a whole new look and feel a few months ago when we launched our new brand. But it wasn’t just a new coat of paint that made the site look different. The front-end team leveraged the launch of the new Name.com brand as an opportunity to do a full rebuild and architect the entire site from the ground up with fresh new templates, CSS, and clean semantic HTML. There were several things we needed to clean-up, some new tech we wanted to use, and there was another reason too:
How to increase your eCommerce sales during this holiday season
By Alisha Shibli
Holiday seasons are always a special time but the 2020 holidays are slated to be unlike any other, just like the rest of this tumultuous year. As much of the year was spent battling a global pandemic, people will be looking to reconnect with their loved ones, even if it’s virtually or through gifts.
For businesses, too, this season is the time to recover from the economic lull and loss in revenue. Most of the holiday shopping will still be online as people remain wary of visiting stores and some businesses continue to keep their brick-and-mortar establishments closed or open with limited access.
While the way of shopping changes, the customer expectations remain the same, if not more demanding. They still expect expert guidance, great deals, personal attention, and everything else that they expect when they shop at a physical store.
Here are 5 ways in which you can meet those expectations in the best possible way and increase your eCommerce sales in the process.
5 design trends for 2021 influenced by you-know-what
By David Gold
Let’s be honest, 2020 has been a hard year for all of us. The pandemic continues to affect people and their careers, causing big changes in how we interact with our work. The design industry has already begun to adapt to these changes. Given that designers are natural social and professional leaders, these emerging trends in fields like graphic design, UX and UI design, architecture, interior design, and web design are likely to impact us all.
These are five important design trends for 2021 as seen across design industries — and represented within .design, the top-level domain for professional and aspiring designers.
The internet has evolved. It’s time for domains to do the same
Maybe we’re just numb to progress. Spoiled, as it were. Things advance all of the time. A new iPhone could leap out at you at any moment. The latest SpaceX is never not simmering on a launchpad somewhere. Evolution everywhere and, finally, we’re seeing it with domain names.
5 reasons why being a solopreneur is awesome
By Alisha Shibli
As global pandemic-like scenarios force us to reevaluate the idea of job security, technological advancements afford us the comfort of being able to work from anywhere with access to the internet.
Many of us, hence, have been thinking a little more seriously about the idea of being self-employed. While some of us are more ambitious and aspire to build a large business empire, most others are just looking for freedom to work on our own terms and pursue things we are passionate about. Solopreneurs fall in the latter category.
Simplicity above all: Exploring Name.com’s new brand
You may have noticed things are looking a little different around here.
We’re extremely proud and excited to unveil a fresh new look at Name.com. While it’s been fun to see this new design take shape, it has also served as a meaningful exercise to carefully consider who we want to be as a business and what role we want to play in the lives of our customers.
Looking for a business recovery strategy? These 10 tips will help
By Alisha Shibli
The unprecedented advent of the COVID-19 pandemic gave birth to a vicious economic downturn that resulted in the stagnation of business operations all over the world. With lockdowns and social distancing as the ‘new normal,’ many small business owners feel the burn when it comes to sales and turnover. They also struggle to provide employee assistance.
Just 12% of organizations are prepared for the impact of Coronavirus, according to Gartner’s Business Continuity Survey. Small business owners in the service sector especially suffered amidst the lack of opportunities and are struggling to make ends meet. On the whole, the business models they leveraged in the past happens to remain a thing of the past.
Businesses across industries are feeling an urgent need to implement thoughtful continuity plans relevant to post-COVID times. A successful business recovery process would require intelligent pivoting of business models and creativity in business operations.
How to protect your Name.com account in the COVID-19 era
Our customer support agents and fraud team have recently reported an increase in phishing, hacking, and social engineering attempts over the last few months. Bad actors are taking advantage of the turmoil surrounding COVID-19 in an attempt to gain access to confidential information.
We’re doing everything we can to increase security in response to this troubling new trend, but there are several things that you can do as a Name.com customer to protect your domains and products from harm’s way. Take these precautions to protect yourself and your account.