CATEGORY: Business

Let’s get rid of all the passwords

By Gary Stevens

Can you imagine an online world without passwords? Probably not, but the fact is that passwords have always come with risk. No one understands that better than Microsoft founder Bill Gates. The 21st century was barely underway when Gates predicted that technology would one day replace passwords with options that are more secure.

What you may not know is that some of those alternatives are already up and running. Thanks to advances in Artificial Intelligence and Advanced Biometrics, we’re poised to get rid of passwords altogether. Here’s what you should know about these newer approaches to information security and what they could mean for you.

The best domain tools in the industry? Yeah, we think so too.

2013 was a good year.  Twitter held their IPO, Apple debuted the new iPhone 5S, the New England Patriots won the Super Bowl (The Editor disagrees that this is a good thing), Prince George Alexander Louis of Cambridge was born, and Name.com launched the brand new Domain Management tools. Six years ago these domain tools were cutting edge—and for the most part, they have stood the test of time.

But we knew we could do better.

The state of cyber security in 2019: A half-year retrospective

By Sam Bocetta

For most of North America, approaching the middle of the year means going on summer vacation, preparing for the Atlantic hurricane season and enjoying warmer weather.

For many information security specialists, the half-year mark involves looking at how cyber threats have unfolded since January and detecting patterns that may suggest the direction that cybercrime groups are headed in the near future.

5 ideas for selecting your new domain name

By Alisha Shibli

Let’s say you’ve got the best idea since sliced bread. Now all you need is a perfect name that can represent this idea. The process is certainly not easy.

When coming up with a name for your idea — could be a startup, a personal blog, a product, a rebrand, or just about anything else — it is difficult to determine where to start. Normally when it comes to creating an excellent brand, the first step is to define the brand’s underlying tone and aligning it with your audience and your overall strategic plan.

10-steps for starting a small business

By Alisha Shibli

Growing a successful business isn’t an overnight phenomenon.

It requires years of hard work, discipline, and dedication for that dream to morph into reality. The starting point of every successful business is a thought—an idea that, when executed relentlessly for a long period of time, begins to take shape as a business that helps consumers solve a problem and gives you the joy of calling it your own.

Starting a business is daunting. To make it seem less intimidating, here are 10-steps that can help you transform your idea from a lightbulb above your head into a genuine business.

Goo.gl is going, going, gone: What to use instead

By Dannielle Cabler

If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.

It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.

Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.

Going global: A quick guide to international digital marketing

By Gary Viray

Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.

Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.

However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.

Ready? Let’s start!

10 low-budget social media strategies for your small business

By Alisha Shibli

In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.

As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.