The stories behind two of the largest nTLD sales to date
For decades, the aftermarket sale of Premium Domains has followed a specific patten: They’ve always been short, keyword-rich sales of predominantly .com domain names. But with the introduction of hundreds of new domain extensions, a new frontier of Premiums was born. Now, after several years of smart investors jumping onto the new TLD trend early, we’re beginning to see major payoff for those who were brave enough to invest in opportunity when they saw it.
While there have been a number of notable sales of aftermarket and Premium new TLDs, there are two that stand out—each of which brought in a whopping 6-figures in profit.
What’s a Premium Domain?
You might have heard stories in the past about domain names selling for 6- or 7-figures and thought to yourself, who would pay for that? And why would they pay for that?
Welcome to the world of Premium Domains.
Why Name.com is great for investors
Domain investors have a lot of options when it comes to where they buy, sell, and manage their domains. But at Name.com, we’ve created specific tools and programs that make us a great choice for investors with large inventories. Here are just a few of the reasons why Name.com is an excellent choice for domain investors.
Securing a great domain space as a legal professional
If you’re a legal professional you know that finding a great domain name that is SEO optimized is no small task. Even though online search is now the number one way consumers find information and services, it can still be tricky to outrank competitors and ensure that you and your website are actually discovered. That’s where a SEO-rich domain comes into play—but with so many valuable domain names that use traditional endings already registered, this may seem out of reach too.
But looking beyond traditional domain endings can open up new possibilities. New Domains offer those in the legal sector the opportunity to register SEO- and geo-optimized domain extensions that are both memorable and professional.
When you search for domains at name.com, you might wonder why domain names with the same extension can have different prices. For instance, our price for a .COM domain name is $10.99, but there are premium .COM domains that start at $19.99 and can even cost thousands.
The difference in prices can be a little confusing, so I’m going to try to clear things up a bit.
What makes a domain premium?
A premium domain will typically be very short, simple, and/or keyword rich. Basically, premium domains are more valuable, and that’s reflected in the price.
Unlike typical domains, premium domains have already been registered, so they’re actually being re-sold. Some are owned by registrars themselves, while others are owned by domainers and business-savvy people who list them at domain marketplaces such as SedoMLS or Afternic. You’re actually paying to have the domain transferred to you, but the process is just like registering a non-premium.
We are very excited to announce that Name.com is the latest registrar to join Afternic‘s domain listing service! This means you can now opt-in to list your premium Name.com domain names on their marketplace to find potential buyers. And if you make a sale on the Afternic marketplace, the transfer of the domain will be very fast, instead of waiting two weeks for the funds to go through Escrow and then finally to you.
To opt-in your Name.com domains into this marketplace, you will just need to follow these simple steps:
- Sign up for an account on Afternic
- Confirm your account via the email confirmation
- Start adding your premium domains into your account
- Make sure you select “Premium Promotion” when you add your domains
- Follow the instructions on the opt-in email you receive after adding your domains
Not too long ago, Art discussed the benefits of premium domains and in Afternic’s press release, Name.com CEO, Bill Mushkin also touches on this and states that “The use of premium domain names to drive traffic and rank well through SEO is becoming more mainstream and is being used by small and big businesses alike.”
He then goes on to add “Joining Afternic’s DLS allows us to connect more sellers and potential buyers through the industry’s largest reseller network, giving sellers the best chance to sell their domain and buyers the best chance to find the perfect domain for their project or business.” A statement that really touches on one of our main goals here at Name.com: to provide the best tools and services to help you with your various domain name needs.
While other registrars may provide aftermarket services, they are often not the best experience for the customer. We are confident that by utilizing Afternic’s marketplace, we can not just help you sell and buy your premium names, but make the experience a pleasant one.
Are you a domain investor looking to expand your .TV portfolio? Maybe you’re just looking to make the jump into video without spending thousands of dollars on your domain. Either way, you deserve the best prices and Name.com is happy to help!
We’ve recently started offering premium .TV domains to our customers, and we’re proud to say that Name.com currently has the lowest prices on most of these domains. That’s right folks, check out how we compare:
We want our customers to get the best names at the lowest prices while still providing the great tools and service that Name.com is known for. So if you’re in the market for a .TV, we hope you’ll think of us — your pocketbook will thank you.