By Alisha Shibli
As social animals, we seek solace in safe and nurturing environments where we can freely share our stories and views, where we can learn from each other and grow together. This idea of a community based on shared interests, passions, circumstances, and ambitions has permeated the realm of businesses as well.
Community management refers to creating opportunities to interact with your audience as a brand that has a life of its own—like a real person as opposed to a company. It involves creating a space where you can get genuine feedback on your products and better understand the needs of your customers. It also facilitates interactions that stimulate the mind and bring people closer on multiple levels. It’s where you can create long-lasting relationships with your customers but they can also do so with other customers.