Looking back at one year of .STORE

The .STORE domain is celebrating its one year anniversary this week, and what a year it has been. Since its launch, thousands of users across the globe have adopted the .STORE domain to make their website stand out.

According to .STORE‘s registry, Radix, .STORE has acquired over 100,000 registrations in the past year, which is unsurprising when you consider how relevant is is to the growing eCommerce industry. Radix estimates that 53% of global internet users made an online purchase in 2016—which is around one billion users. When you consider the opportunity that eCommerce now offers entrepreneurs, it’s no wonder these online stores are looking for creative ways to stand out.

The .STORE domain offers eCommerce websites just the opportunity they need to distinguish their presence online. It integrates a relevant keyword directly into their URL so that users know what they can expect of the site.

What brands have already adopted .STORE?

Brands from numerous industries are using .STORE as a great call to action for their eCommerce sites, including major sports teams. The LA Lakers are using lakers.store, the Boston Celtics use celtics.store to sell fan merchandise.

.STORE has integrated itself with pop culture as well. Cult-classic website Urban Dictionary has set up urbandictionary.store to sell their merchandise, and so has popular YouTube channel Dude Perfect, with the website dudeperfect.store.

And that’s only the beginning. Companies that sell anything from yoga apparel (theyogi.store) to gin and tonic (juniperclub.store) are using .STORE domains as a relevant way to make their eCommerce stores stand out.

But that’s just the beginning of .STORE’s success. This infographic sums up just what an eventful (and successful) year it has been for .STORE.

.STORE domains are on sale for a limited time, so get yours at a discount today.