Get caught up on the rest of the SEO series…and then get into this pep talk about Data.
Data governs everything that occurs on the web. No matter how minute or gigantic the topic, there is an unfathomable amount of information available. The internet has opened all kinds of barriers and, nowadays, the discovery of new knowledge or information occurs instantly and is shared by millions. That’s why it’s critical to have both good data to put online and use solid data to measure what is put online.
Search engines demand a steady stream of high quality, high standard information that is constantly being refreshed in our Web 2.0 world. Yet there is constant scrutiny of how it is being used. Information is now dynamic, fluid, and processed and managed constantly.
Once this process is understood, it is easy to measure and quantify the information that is flowing. When you know how to use the data properly, it is simple to understand the factors behind this information explosion. Then, it is also easy to project long term implications of this phenomenon. The good news is that both the cost of producing and moving data is being reduced. So is the cost of data storage. That is because the amount of data that is produced and used in consistently on the rise.
With analytics so easily available and easy to use, there is no reason why all companies, businesses, and industries are not using them. Information is no longer only the bits and bytes of data, but is also the right metrics and analytics to show where all this data is flowing.
Your website is part of this data chain. Now, instead of growing indiscriminatingly (and often ridiculously with overwritten attempts to snare the most of SEO), growth is being managed deliberately and purposefully. That is because internet users are more savvy and demanding about their quality. The search engine algorithms change regularly to ensure the quality of online information. That is why it is incumbent upon you and your website developers to provide authentic and accurate data.
But it is also key to remember the humans! The bots are great, but why would an actual flesh and blood visitor come to your site?
There are many specially developed instruments to provide the right statistics, metrics, and analytics to determine the number of visitors a site gets and what specific content they are looking at. Knowing that data is important is the first step. The next step is finding the right reports that will give the best information about how to increase traffic and improve your site organically.