New owners, same company

We are thrilled to announce that, as of the first of the year, is now part of the Demand Media Family! We’ve got new owners but rest assured we’re still the same team you know and love. A large part of what made so appealing to Demand was our free-spirited, off beat company culture (they totally had a crush on us but that’s awkward now since we’re family and all… moving on). They have emphasized that they want to keep our unique culture intact, which we’re very pleased to hear because that means we can keep having fun!

So what does this mean for you? Good things. We have great vibes about joining the Demand family (they have Beer Fridays too). Together we believe we’ll be able to build on our current success and totally kick @$$! We’re happy to have you along for the ride because at the end of the day, it always has been and always will be about you, the customer. Cheers from your favorite beer drinking nerds at!

Oh, and if you have any doubts about us changing, fear not – we’ve already implemented a fail safe to make sure that doesn’t happen. Check it out:

Thanks to Demand for having a good sense of humor. This may have been meant to be.

Harvey Specter
Posted at 12:31 pm January 7, 2013

I was discouraged to read about this acquisition. As an eNom ETP I came to hoping for more consistent support and greater trust. I also didn’t want to worry about missing a renewal and having an expired domain name end up on NameJet. I really do hope that is given full autonomy, but I suspect that in the long term Demand Media’s bottom line numbers will prevail. I know your video is meant as classic humor but you are likely going to need more than a D-Bag button to retain’s unique character.

Harvey Specter
Posted at 12:51 pm January 7, 2013

Thanks for dropping us a line. It means a lot to us that you turn to Name for consistent support and greater trust – you can definitely continue to count on us moving forward. will be it’s own separate brand under the Demand Media umbrella, complementary to eNom. For them it was as much an investment in the team as it was in the business, so it’ll be the same old crowd over here coding away. And doing totally ridiculous videos 🙂