Why choose a .it domain extension?
You must be a resident of the European Union in order to register a .IT domain name
Ideal for business ventures and websites located in Italy
Localized domain names demonstrate proof of your commitment to local customers.
About .IT domain names
Domains using the .IT TLD are extremely popular in all of Europe, and especially within Italy. The .IT domain name presents a great opportunity for local and international companies wanting to represent their business in Italy. Local domain names give your company a professional image, which demonstrates proof of your commitment to local customers. By targeting the local Italian market, you can maximize your company's revenues.
Registering ccTLDs offers another way to protect your online identity, as well as that of your business. We all know how important it is to protect our personal identity. The same should be true when considering the identity of your business or trademark online. Your assets are important whether in the form of a bank account or a domain name, and they need to be protected. When you register your trademark in a ccTLD domain, you are taking one more step to protect what is critical to you and your livelihood. By purchasing your trademark in a ccTLD, you do not have to worry about a competitor acquiring that name. Think how much easier it is to be the original owner instead of attempting to procure the domain from another party.
If you are looking to own domains with shorter names or more common words, ccTLDs may be the way to go. As we all know, attempting to obtain these types of domain names in more popular extensions is futile. Most ccTLD domains are still becoming populated, dramatically increasing the chances that your domain is available. Additionally, ccTLDs lend themselves greatly to domain hacks. With a domain like .IT, there are endless possibilities (ex: bathingsu.IT, hab.IT, or starfru.IT).
Restrictions on .IT registrations
To register a .IT domain, you must be a resident of the European Union. Additionally, registration requires sending a paper or fax letter, which must be completed in Italian.
nic.IT: the .IT registry