If your patchouli comes straight from the patchouli tree (that is where it comes from, right?), then you know that going organic is huge right now and growing annually by a cool 7 percent. For those catering to the non-gmo, no-hormone, no-antibiotic, grass-fed set, .organic provides a great option for connecting with a huge consumer base. And since .organic is open to any individual, group, or business, your organics may just be the next big thing.