The .sh domain name presents a great opportunity for local and international companies wanting to represent their business in Saint Helena. Local domain names give your company a professional image, which demonstrates proof of your commitment to local customers. By targeting this local market, you can maximize your company's revenues.
Registering ccTLDs offers another way to protect your online identity, as well as that of your business. We all know how important it is to protect our personal identity. The same should be true when considering the identity of your business or trademark online. Your assets are important whether in the form of a bank account or a domain name, and they need to be protected. When you register your trademark in a ccTLD domain, you are taking one more step to protect what is critical to you and your livelihood. By purchasing your trademark in a ccTLD, you do not have to worry about a competitor acquiring that name. Think how much easier it is to be the original owner instead of attempting to procure the domain from another party.
If you are looking to own domains with shorter names or more common words, ccTLDs may be the way to go. Most ccTLD domains are still becoming populated, dramatically increasing the chances that your domain is available. Additionally, ccTLDs lend themselves greatly to domain hacks. With a domain like .sh, there are endless possibilities (ex: accompli.sh, standoffi.sh, or goosefle.sh).
