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BL.INK Branded URL Shortener FAQ

Last Updated: January 24, 2022

BL.INK Branded URL Shortener is a digital marketing tool that enables people and businesses to “link smarter” by creating custom branded short links using real words, in order to manage their brand identity wherever it appears online. Below are some commonly asked questions and answers that may be of assistance:


What features and abilities are included with the packages?

  • Branded Links
  • Edit Destination URL
  • Bulk Link Creation
  • Import Links
  • Export Links & Data
  • Blocked IPs Vanity URL
  • Private Reporting
  • Delete Links
  • API access
  • Main Domain Redirect
  • Link Labels
  • Link Description
  • 99.9% Uptime SLA
  • Dedicated Knowledge Base


What sets BL.INK apart from other URL shorteners?

  • Real words, more clicks.
    Users prefer short links using real words.
  • Secure, private metadata.
    BL.INK never shares your information.
  • Flexible, putting you in control.
    Every aspect of your link is editable, even if it’s already been shared.


Can I use my own domain?

Yes. If you have an existing domain that you’d like to use as your custom URL shortener, you can use DNS records to point it to BL.INK. More


What are Smart Links?

Smart Links are short links that BL.INK automatically creates which contain real words that are meaningful to your audience. For example, instead of having a short link like, you could have one like More


Can I migrate short links from Bitly, Post, ShortSwitch, etc. to BL.INK?

Yes, you can! The first step is to obtain an export of your link data from the platform you are currently using—this process will differ based on the platform you’re coming from. Once you have the exported data, you’ll be able to migrate it to BL.INK. More


Can I use a domain that is not with

No, In order for the product to work the domain has to be registered with If you have a domain elsewhere you can transfer it over to and then use it for the product.


Can I Upgrade and Downgrade my product?

Yes! Details on how to upgrade can be found here. In order to downgrade please contact support.


Can I buy multiple products/packages?

You are limited to one product, which you can then use with as many (unlimited) domains as you'd like.




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