Find out which Gen AI marketing tools can help you automate, optimize, and scale your business in 2025—without breaking the bank.
“If you want something done, do it yourself.”
It’s the motto most solopreneurs live by. You’ve established your own business, so you’re now accountable for pretty much every part of it. And while this can be liberating, it can also be exhausting.
Enter generative artificial intelligence (Gen AI). Their underlying large language models (LLMs) are trained on immense datasets — and like traditional machine learning algorithms, they identify patterns in their input data to produce coherent outputs. What’s different about Gen AI marketing tools is that they can understand the specific contexts of users’ queries in unprecedented ways, and draw from their training data to produce novel, fully customized responses.
That has huge implications for solopreneurs. While you might enjoy some of the daily sales and marketing tasks that sustain your brand, there are likely many others that have you staring at your computer screen for hours at a time when you’d much rather focus on other parts of your business.
Not to mention, there’s the problem of growing and scaling your brand. What do you do when you have so many clients that it’s difficult to provide them all with efficient, personalized, and high-quality communications?
Gen AI marketing automation tools can make a huge difference in overcoming these challenges, but they’re not all created equal. That’s why we pitted some of the major players against each other to see which marketing tools win at various marketing tasks.
Here’s how we evaluated the contenders — and which ones came out on top as the AI marketing tools that can deliver the greatest value to solopreneurs.
How we scored
To uncover the best AI writing, search engine optimization (SEO), and marketing tools, we started looking at keyword data to determine the most searched-for use cases, paying particular attention to those that applied to a range of small business and solopreneur priorities.
These priorities could be classified in two broad categories: general business research and recommendations, and content creation. More specifically, they could be narrowed into seven use cases, which the AI tools would be tested for:
- All-purpose AI chatbots and assistants
- Market research
- SEO writing
- Marketing and sales strategy
- Product descriptions and marketing copy
- Competitive differentiation and channel tactics
- Social media writing
Continuing this methodology, we compiled a longlist of AI tools that could be trialed against these use cases, then landed on a shortlist of six finalists. They included the all-purpose AI chatbots and assistants ChatGPT, Meta AI, Gemini, and Claude; the marketing strategy and general content creation tool Copy AI; and Jasper, a purpose-built AI tool designed with marketers in mind.
We also added in a “wildcard” solution for each of the two overall categories: Perplexity to test against the general business research and recommendations prompts, and Rytr to test against the content creation prompts. Both these products have high ratings across a range of review sites and are well-received by industry experts.
For more than 20 years, our company has provided solutions for big companies, small businesses, and entrepreneurs going it alone. So, we’ve had ample opportunity to see first-hand what it takes for a brand to succeed. Our eagle eye focuses on innovations in ecommerce, social media, and AI, helping customers market effectively. We offer expert opinions on AI tools that empower self-sufficiency in marketing.
Using a set of predetermined prompts, we put all tools in a head-to-head test. We evaluated their performance, compared our scores with their aggregated rankings on review sites, and factored in each tool’s cost and usability to select our top picks. Note that our runner-ups were primarily ranked based on how they performed against the prompt testing.
We tested the free version of each tool unless otherwise specified. Where applicable, we capitalized on free trials to evaluate tools that were only available via a monthly subscription cost.
The “Overall Rating” reflects the final score, and is determined by:
- Average Prompt Response Rating: 50% of the overall rating; based on an assessment of the quality of the outputs provided in response to our use case-specific prompts
- Aggregate Review Site Rating: 20% of the overall rating; based on the availability of peer reviews, as these are a key indicator of community confidence in a tool
- Budget and Usability Ratings: 30% (15% each) of the overall rating; both the price point and the ease-of-use of each tool receive consideration in the Overall Rating
More information on the above is available in the appendix of this list.
| Category | Winner |
| The best all-purpose AI chatbot & assistant | ChatGPT |
| The best AI tool for market research | Perplexity |
| The best AI tool for SEO writing | Claude |
| The best AI tool for marketing and sales strategies | Claude |
| The best AI tool for product descriptions & marketing copy | Gemini |
| The best AI tool for competitive differentiation & channel tactics | Jasper |
| The best AI tool for social media writing | Claude |
The best all-purpose AI chatbot & assistant
Whether you need headline ideas, rhyming couplets, creative prompts, or quick answers, having an all-purpose AI chatbot on hand can be a big help when running a business on your own.
Tier reviewed: Free
Overall verdict
ChatGPT gets the job done as an all-purpose AI assistant — and although its free tier only allows users a certain number of interactions within a five-hour window, it doesn’t shut you down when you hit your limit. Instead, it simply downgrades the LLM from GPT-4o to GPT-4o mini or invites you to upgrade to ChatGPT plus.
Tier reviewed: Creator (free 7-day trial of lowest pricing tier, @ $39/month)
Overall verdict
Jasper responds eloquently to your queries and automatically suggests actionable follow-up prompts that you can click on to generate additional outputs.
However, you might buy this tool only if you have a budget and business use case robust enough to warrant its full set of features — such as the built-in document editor, which is intended for enterprise marketers.
Tier reviewed: Free
The best AI tool for market research
Having an AI assistant in your suite of marketing analytics tools can be incredibly useful for understanding the industry and competitive landscape in which you operate, as well as identifying opportunities to differentiate your brand within that landscape — but you have to confirm that what the AI tells you is true.
Tier reviewed: Free
Overall verdict
Not all of Perplexity’s responses are as in-depth as they might be in its paid Pro version, but the free tool comes with three Pro searches per day.
And in a head-to-head comparison with other AI tools, it surfaced a wider and more relevant range of competitors — and was the only one to provide quantitative stats to support its claims about top buyer values.
Tier reviewed: Free
Overall verdict
As a market research tool, ChatGPT holds its own. Along with automatically concluding its responses with a list of considerations and tactics to help the user’s business compete in the market, it also provided some sound insight into purchase drivers of the target audience.
The best AI tool for SEO writing
When it comes to writing for SEO, there are two core components: finding the terms that audiences are searching for and adding them to the copy you’re producing for your site and channels. The best AI SEO marketing tools are effective at both.
Tier reviewed: Free
Overall verdict
When tested, Claude immediately reiterated the purpose of the query; it was creating a strategic outline to help “effectively target both informational and commercial search intent”. This demonstrates how well it understood the keywords used in the prompt.
From there, its recommendations — from embedding a FAQ at the end of a “how to” article to including a comparison table to show different features at different price points — proved highly relevant and actionable. It also provided a longer list of overarching tips than the other tools.
Tier reviewed: Creator (free 7-day trial of lowest pricing tier, @ $39/month)
Overall verdict
When it comes to optimizing content for search, Jasper excels. It listed several target keywords with suggestions for how to include them, including SEO-focused title and header ideas. There were keyword recommendations to support each header or proposed section. At the end, it threw in a final “SEO Optimization Checklist” to call out best practices for boosting engagement.
A solopreneur could potentially leverage this output to produce a whole content series; the material produced from the main query could inform a pillar piece, with additional insights incorporated into additional dedicated posts.
The best AI tool for marketing and sales strategies
While Gen AI can make for a great all-purpose assistant, it’s worth evaluating the best AI tools for marketing that can give you trustworthy advice. As a solopreneur, you may not be an expert in sales tactics and strategies, so which AI tools can help you fill in those gaps?
Tier reviewed: Free
Overall verdict
With Claude, sales tactics and strategies feel feasible. Rather than a series of disconnected recommendations, its suggestions are presented as a sequential list so that you know your next steps in order to move forward.
It may not have provided examples such as hashtags or keywords, nor did it explicitly include the rationale behind its recommendations. But the recommendations were so coherent and cohesive that the reasoning could be easily inferred, and it also mentioned free tools that could support the suggested initiatives.
Tier reviewed: Creator (free 7-day trial of lowest pricing tier, @ $39/month)
Overall verdict
For this AI tool, direct and applicable insight abounds. Tactics included channel-specific formats to use, along with example hashtags, CTA copy and advice on influencers a budget-conscious solopreneur might partner with.
The best AI tool for product descriptions & marketing copy
Another niche when it comes to copywriting is product descriptions. Helping prospective clients and customers understand your unique offering sets you apart from the competition — and sets you up for success — so it’s worth exploring the best AI content marketing tools.
Tier reviewed: Free
Overall verdict
Despite the copy it generated being comparable to other tools, Gemini’s section headers feel creatively differentiated. The language it uses to promote the product offering to consumers is also relatable and action-oriented, which makes it more compelling to would-be buyers.
ChatGPT
Tier reviewed: Free
Claude
Tier reviewed: Free
Overall verdict
Claude grounded its responses in the audience’s needs, goals, and values very well, though it didn’t use sections effectively to enhance readability.
On the contrary, ChatGPT gets top marks for structure and readability, using bolded headers to directly call out key differentiators and even adding emojis for visual dynamism and personality. However, it deviated from the demographics it was supposed to target.
The best AI tool for competitive differentiation & channel tactics
Speaking of setting yourself apart from the competition, it’s once again worth vetting the potential of Gen AI tools to serve as your on-call advisor — but this time, guiding you on the tactics that you can use to show up and add value across your brand’s various online channels.
Tier reviewed: Creator (free 7-day trial of lowest pricing tier, @ $39/month)
Overall verdict
As a solopreneur, you should always take Gen AI responses with a grain of salt. There were no citations or sources called out in Jasper’s answers, so you should assume it’s giving you its best possible guess based on all the aggregated information in its LLMs.
But as a supplemental tool to support your market research and strategy, it’s doing a really good job. The recommended channel tactics are thoroughly differentiated from one another and customized to channel best practices, and its responses included mockup posts to demonstrate these tactics in action.
Tier reviewed: Free
Overall verdict
Instead of generating tactical advice that can then be realized creatively, it produces creative ideas that take a deliberately tactical approach to different channels. It may leave you wanting more strategic support, but it does give you a ton to work with.
Like Jasper, though, there are no citations or sources included, and you need to do your due diligence to make sure that Claude’s recommendations are actually differentiated from the landscape. Remember, Gen AI tries to give accurate answers by aligning to what’s already out there, so genuine novelty isn’t always its strong suit.
The best AI tool for social media writing
Unlike writing for your site or blog, social media platforms set strict parameters around the word or character count for your posts. It can be challenging trying to work within these limits while still conveying your brand’s voice and personality — but there are AI tools that can help you put your ideas into words.
Tier reviewed: Free
Overall verdict
Can an algorithm have an imagination? Claude certainly seems to want one. The AI colored its narratives with firsthand accounts — “I was throwing money at ads without understanding ROI…”, “That’s why I spent six months mastering digital marketing strategies that actually work…” — and provided a compelling, relatable, and practical course of action for audiences, without resorting to hollow jargon.
Jasper
Tier reviewed: Creator (free 7-day trial of lowest pricing tier, @ $39/month)
ChatGPT
Tier reviewed: Free
Overall verdict
With a relatable hook to capture audience attention, personal anecdotes to describe common experiences, and a CTA focused on empowerment and knowledge sharing, Jasper performed well in this test — despite a BlueSky post that came in at 705 characters. It even added some engaging yet tactful emojis.
For ChatGPT, one of the most interesting aspects of its response was the conclusion. The call to action (CTA) encouraged in-platform engagement by posing a question: “What’s one marketing challenge you’re ready to overcome? Let’s talk about it in the comments — because growth starts with one step forward.” It finished its BlueSky post similarly, though it was in the 740-character range.
The takeaway
As a solopreneur, you may be accustomed to having to do everything yourself. But as we’ve seen with these marketing automation tools, you don’t have to anymore.
Furthermore, sophisticated AI automation has now been embedded in numerous platforms and products to help solopreneurs enhance and expand their capabilities. From website builders like Wix and WordPress to CRM and communications tools like Titan Email, you can outsource more of your tedious and time-consuming tasks to machines — so you can dedicate yourself to your business, your brand, and your clients.
To help you build a strong foundation, search for the right domain name with Name.com. Then, layer in a suite of trusted Gen AI tools like Wix and Titan Email, and you’re on your way to creating a one-person company that can scale to meet growing demand.
Disclaimer: The information provided about tool limits is based on our own testing experience and may not reflect the exact limits for every user, region, or circumstance. Factors such as time of day, platform activity, or regional differences could result in varying user experiences.
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