Google has introduced a new security measure in the Chrome browser that warns users on HTTP sites that the web page is not secure. As for now, the warning only appears on non-encrypted pages that collect login or payment information, but could eventually be expanded to issue warnings on all HTTP pages.
Why Google is pushing for HTTPS
HTTP pages are less secure than HTTPS because they are not encrypted. That makes it easier for hackers to intercept login or payment information and could lead to fraud. Warning people about connections that are not secure can protect the user and decreases the chance that their information will be compromised during an online transaction.
HTTPS also has additional benefits that website owners should take advantage of. HTTPS connections (particularly websites that show a green address bar in the browser) lead to more online transactions and give the website in question a more credible image. HTTPS websites are also give preference to non-secured sites in organic search and they even receive slight performance enhancements.
SSL certificates are now more important than ever
Chrome is considered the most popular browser, meaning the majority of your website visitors are likely using it. In fact, Symantec reports that up to 73% of web users choose Chrome as their primary browser. That’s a huge percentage of your web traffic that may receive warnings about the lack of security on your website if you are not using HTTPS—which could be detrimental to your image as a trusted site.
Aside from Chrome’s update, there are a variety of other reasons to switch your website to HTTPS. With millions of new pieces of malware being discovered every year, it can be near impossible to protect your website from cyber attacks and cyber breaches without the help of a third-party provider. Installing an SSL certificate on your website is one of the best ways to keep your and you visitors’ information safe.
Secure your site with an SSL certificate
Securing your website with an SSL certificate is now more important than ever. Name.com offers a variety of SSL options that come at multiple price points. Whether you want a basic level of encryption or the highest protection available, there’s an SSL certificate out there that suits your needs.