Name.com Blog
April 02, 2015

Why Beerial? Well it’s our Version of the Serial Podcast, but with discounted domains.

Marketing is hard. No, really, marketing in a creative, not-making-the-customer-smash-their-computer way is difficult. We could come to your home with a megaphone (and totally will if only for therapeutic reasons) but the Internet has made everyone super smart and keyed in on terrible sales tactics. You’ve got to be organic, fun, subtle and offer domain […]


Marketing is hard. No, really, marketing in a creative, not-making-the-customer-smash-their-computer way is difficult. We could come to your home with a megaphone (and totally will if only for therapeutic reasons) but the Internet has made everyone super smart and keyed in on terrible sales tactics.

You’ve got to be organic, fun, subtle and offer domain names for a penny. So, with this newly installed empathy, you might be more emotionally available to this show we’re doing.

It’s called Beerial and is a total rip off of the podcast Serial.

You may have heard of Serial. It’s the podcast version of a TV whodunit like 48 Hours, and is actually about 48 hours. It captured most of us at name.com and we listened right up to its (spoiler alert) unresolved ending.

In our version of Serial we can promise the drama and, even more importantly, deals. Yes, we’ll trash John Rupp (and even come to realize some of our own shortcomings,) but we’ll also sneak in some treats. Because you’re taking the time to watch this so you’d better get something out of it. That’s good marketing.

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