“desi” relates to the people of the Indian sub-continent and its global diaspora, through a common connection based on geography, culture, values, and beliefs. As such, it is a cultural gTLD; it is a lifestyle gTLD; it is a generic gTLD; it is a geographic gTLD.
· Over 1.7B desis globally including 40M plus diaspora across the globe
· Strong affinity within the US, CAN, UK in promoting desi lifestyle and identity
· .desi crosses multiple categories and provides a more meaningful connection to the global community
· It is a fun alternative that celebrates the culture and lifestyle