Why choose a .at domain extension?
After registering a .AT domain name, it is yours until you choose to cancel it. .AT domain names will not expire.
If your company is looking to gain or has already attained a presence in Austria, owning a .AT domain should be part of your business plan.
Great for domain hacks, such as meetme.AT or kittyc.AT.
Why should I register a .AT domain name?
Registering a .AT domain is the perfect way to show that your business is localized to Austria. Having a .AT extension demonstrates your company's loyalty to local markets while maintaining your professional image.
Safeguarding your personal identity is crucial today. This should be the same for your online identity, as well as that of your trademark. When it comes to business, protecting your assets is critical; that includes everything from your bankroll to your domains. If you fail to register your name in country code TLDs, it is only a matter of time before someone else does. Attempting to procure a domain after it is registered is much more labor-intensive than being the first to obtain it. Ensure that your competitors do not purchase your trademark and register it yourself.
The draw of ccTLDs also includes registering short domains. Finding this type of domain in more common extensions such as .COM or .NET is a modern day treasure hunt. The possibility of acquiring a domain with a common or short word is much greater in ccTLDs because they are still growing.
There are no restrictions for registering .AT domain names
.AT has no restrictions for registering domain names. Any person from any part of the world and/or any company is welcome to register.
Since .AT is a country-code domain and not a generic Top Level Domain (gTLD) the contractual relationships, domain periods, and cancellation terms are slightly different than gTLDs like .COM or .NET. When you register a .AT domain name, you own the domain until you choose to cancel it—it will not expire. If you choose to cancel your domain, the registry requires 28 days notice for the cancellation period. To find out more about why some applications and deadlines are different with .AT, visit the NIC.AT Registry FAQ.
The .AT registry
Wikipedia article: .AT