93 percent of New Zealanders consider themselves to be “Kiwis.”
The Dot Kiwi registry is a New Zealand owned and operated company.
.KIWI has both local and international appeal—2.5 million tourists visit New Zealand annually.
Why should I register a .KIWI domain name?
New Zealand is already a powerful brand and companies are constantly looking for new ways to represent and capitalise on it. With over 2.5 million tourists visiting New Zealand annually, it’s easy to see how ‘Kiwi’ has become synonymous with a broad range of positive qualities with international appeal.
New Zealand’s clean, green image has become a powerful sales tool in a world where sustainability and eco-consciousness are of ever- increasing importance. Organisations with a .kiwi domain will be able to leverage the ‘Pure New Zealand’ brand to improve perceived product quality and increase demand.
As New Zealanders are competitive by nature and eager early adopters, the launch of .kiwi will see the number of domain names associated with New Zealand increase dramatically.
Growing uptake of .nz domains indicates that there is a clear opportunity for .kiwi to quickly become a preferred gTLD, particularly as it will be one of the first new gTLDs to launch.
With such strong and positive global connotations, adding .kiwi to your preferred gTLDs is an opportunity not to be missed.