Is your pet as important to you as family? If so, you're not alone. In the U.S., pets outnumber children in the average household, showing that people really can't get enough of their favorite non-human friends. For all the pet lovers out there, there's a new TLD option for storefronts, pet services, boarders, breeders, and more. This extension may be registered by anybody, making it perfect for every use, from pet supply e-storefronts to blogs about the many dog costumes your pug models.