It started as a party | The story of soul.camp

Two kids who went to the same summer camp connect later in life to start Soul Camp. It’s a business, but even more than that, it’s a party. Honestly, we’re not sure how business could be better. Ali Leipzig and Michelle Goldblum created a community at the first camp in 2014, and now maintain it with perseverance, creativity, and pretty awesome marketing. Here’s their story.

Connecting to success | The story of mousepads.cool

The more we find out about our customers, the more we discover that we’re all the same. We all have domain names that we don’t use. We all get more ideas than we can ever execute, and a lot of us seem a little leery of that step between getting a domain and doing something with it. That’s why we’re talking to people about how they turned their idea into a money-making venture. No more getting stuck. It’s time to iterate your plan into an easy-to-use web interface, and here are the people to help get you there.

Today, meet Patrick of Mousepads.cool. Necessity is most definitely the mother of invention.

8 eCommerce strategies for success in 2021 and beyond

By Alisha Shibli

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that.

According to Statista, while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention.

Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.

How a website can help your business sail through a global crisis

By Eshan Pancholi

As the world still grapples with the ongoing pandemic, the aftermath of a rather daunting year has affected businesses severely. The impact on startups and small businesses has been brutal. From permanently closing down to dwindling margins to sudden slump in sales to increased debts, small businesses across the globe are finding it increasingly challenging to keep their financial wheels turning.

However, there is a silver lining to the challenges presented by this unforeseen global crisis. Serial entrepreneurs and startup founders are privy to the fact that only the most creative, lucrative, and determined businesses will survive the worst of times to emerge as winners.

And as the world changes and adapts to the ‘new normal,’ so must your business. The pandemic changed people’s needs, which means there are new opportunities for small businesses to explore and latch onto. But where do you start?

For starters, building a business website is a smart way to be responsive. How will a business website help your business sail through a global crisis? Here’s how.

How we created dark mode on Name.com

Name.com got a whole new look and feel a few months ago when we launched our new brand. But it wasn’t just a new coat of paint that made the site look different. The front-end team leveraged the launch of the new Name.com brand as an opportunity to do a full rebuild and architect the entire site from the ground up with fresh new templates, CSS, and clean semantic HTML. There were several things we needed to clean-up, some new tech we wanted to use, and there was another reason too:

DARK MODE.

How to increase your eCommerce sales during this holiday season

By Alisha Shibli

Holiday seasons are always a special time but the 2020 holidays are slated to be unlike any other, just like the rest of this tumultuous year. As much of the year was spent battling a global pandemic, people will be looking to reconnect with their loved ones, even if it’s virtually or through gifts.

For businesses, too, this season is the time to recover from the economic lull and loss in revenue. Most of the holiday shopping will still be online as people remain wary of visiting stores and some businesses continue to keep their brick-and-mortar establishments closed or open with limited access.

While the way of shopping changes, the customer expectations remain the same, if not more demanding. They still expect expert guidance, great deals, personal attention, and everything else that they expect when they shop at a physical store.

Here are 5 ways in which you can meet those expectations in the best possible way and increase your eCommerce sales in the process.