10-steps for starting a small business

By Alisha Shibli

Growing a successful business isn’t an overnight phenomenon.

It requires years of hard work, discipline, and dedication for that dream to morph into reality. The starting point of every successful business is a thought—an idea that, when executed relentlessly for a long period of time, begins to take shape as a business that helps consumers solve a problem and gives you the joy of calling it your own.

Starting a business is daunting. To make it seem less intimidating, here are 10-steps that can help you transform your idea from a lightbulb above your head into a genuine business.

Your .ORG comes with baggage—the good kind

By: Lauren Lao, Marketing Manager, Public Interest Registry

For many organizations—for-profit or not—choosing a domain extension that aligns with doing “good” in the world is a good decision. Trust is a cornerstone for any organization operating online, and in the business of domains, research shows that .ORG is trusted as THE place online where organizations and people gather to make a difference. There is a common misconception that you have to be a nonprofit to get a .ORG domain. The truth is .ORG is an open domain for anyone with a mission that serves many different types of organizations, as evidenced by the diverse makeup of its users.

5 ways blogging helps in brand building

by Eshan Pancholi

We live in an age where information plays a significant role in brand building. In fact, marketing gurus and brand experts believe that leveraging blogging to build business brands is an effective marketing route. That’s why most Fortune 500 companies and up-and-coming startups have invested in blogging.

The premise of a great brand is to lead the pack and become the ‘gold standard’ in a specific niche. Organic marketing is the backbone of successful marketing and brand building—and the most important element of organic marketing is content marketing.

While content marketing comprises of various functions, blogging happens to be the most pivotal of them all. Why? Well, that’s what we’re going to touch upon in this article.

Here’s how blogging will help to transform your business into a promising and sustainable brand.