Your .ORG comes with baggage—the good kind

By: Lauren Lao, Marketing Manager, Public Interest Registry

For many organizations—for-profit or not—choosing a domain extension that aligns with doing “good” in the world is a good decision. Trust is a cornerstone for any organization operating online, and in the business of domains, research shows that .ORG is trusted as THE place online where organizations and people gather to make a difference. There is a common misconception that you have to be a nonprofit to get a .ORG domain. The truth is .ORG is an open domain for anyone with a mission that serves many different types of organizations, as evidenced by the diverse makeup of its users.

5 ways blogging helps in brand building

by Eshan Pancholi

We live in an age where information plays a significant role in brand building. In fact, marketing gurus and brand experts believe that leveraging blogging to build business brands is an effective marketing route. That’s why most Fortune 500 companies and up-and-coming startups have invested in blogging.

The premise of a great brand is to lead the pack and become the ‘gold standard’ in a specific niche. Organic marketing is the backbone of successful marketing and brand building—and the most important element of organic marketing is content marketing.

While content marketing comprises of various functions, blogging happens to be the most pivotal of them all. Why? Well, that’s what we’re going to touch upon in this article.

Here’s how blogging will help to transform your business into a promising and sustainable brand.

Goo.gl is going, going, gone: What to use instead

By Dannielle Cabler

If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.

It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.

Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.

Going global: A quick guide to international digital marketing

By Gary Viray

Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.

Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.

However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.

Ready? Let’s start!