Looking for a business recovery strategy? These 10 tips will help

By Alisha Shibli

The unprecedented advent of the COVID-19 pandemic gave birth to a vicious economic downturn that resulted in the stagnation of business operations all over the world. With lockdowns and social distancing as the ‘new normal,’ many small business owners feel the burn when it comes to sales and turnover. They also struggle to provide employee assistance.

Just 12% of organizations are prepared for the impact of Coronavirus, according to Gartner’s Business Continuity Survey. Small business owners in the service sector especially suffered amidst the lack of opportunities and are struggling to make ends meet. On the whole, the business models they leveraged in the past happens to remain a thing of the past.

Businesses across industries are feeling an urgent need to implement thoughtful continuity plans relevant to post-COVID times. A successful business recovery process would require intelligent pivoting of business models and creativity in business operations.

7 ways to build & manage a community for your small business

By Alisha Shibli

As social animals, we seek solace in safe and nurturing environments where we can freely share our stories and views, where we can learn from each other and grow together. This idea of a community based on shared interests, passions, circumstances, and ambitions has permeated the realm of businesses as well.

Community management refers to creating opportunities to interact with your audience as a brand that has a life of its own—like a real person as opposed to a company. It involves creating a space where you can get genuine feedback on your products and better understand the needs of your customers. It also facilitates interactions that stimulate the mind and bring people closer on multiple levels. It’s where you can create long-lasting relationships with your customers but they can also do so with other customers.

How to protect your Name.com account in the COVID-19 era

Our customer support agents and fraud team have recently reported an increase in phishing, hacking, and social engineering attempts over the last few months. Bad actors are taking advantage of the turmoil surrounding COVID-19 in an attempt to gain access to confidential information.

We’re doing everything we can to increase security in response to this troubling new trend, but there are several things that you can do as a Name.com customer to protect your domains and products from harm’s way. Take these precautions to protect yourself and your account.

[Infographic] Have extra time on your hands? Use it to build a superior personal brand

By Alisha Shibli

Building a strong professional reputation is crucial if you want to succeed, especially today when there are more candidates than open positions. A strong personal brand not only highlights your professional identity and authority but also opens you up to lucrative opportunities.

If you haven’t paid much attention to this yet, now is the right time to do so. As the world grapples with the pandemic in a state of lockdown, it’s an opportunity for you to shift your focus inside, instead of letting the fear and panic of the outside world get the better of you.