10 low-budget social media strategies for your small business

By Alisha Shibli

In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.

As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.

The hijacking of David Walsh

He hit us up on Twitter. Could we help him get his domain back?

davidwalsh.name hadn’t been stolen from us, but whoever hijacked it had transferred it to Name.com before moving it to another registrar.

Inspired, we Tweeted back that we were going to try and get it. Even though it seemed pretty close to impossible.

Come build a powerful network of freelancers in Denver

By Drew Hornbein

I’m a freelance consultant in Denver who’s been working on my own for nearly 15 years. It’s awesome: I’m my own boss, I choose who I work for, the work is varied and interesting, I have the freedom to travel, and pants are optional (in my home office anyway).

This is what independent workers will tell you, but we often don’t share the things that suck. I’m my own boss, but I’m also the accountant, the marketing department, and mail clerk. We live in a constant state of feast and famine, always rushing to find the next bit of work before the money runs out. It’s also super lonesome. No one to bounce ideas off of or talk me off the ledge when I am ready to give up, ghost all my clients, and live in the woods as a hermit.