We are about to do three things that should make you happy:
1- Make the site much, much easier to use. We’re systematically going through the site page by page, click by click, and making it simpler. You deserve that.
2- Give our current customers lots of new friends, so they can look back and say that all the new guys are just “jumping on the bandwagon” and that “we were customers of Name.com before everyone knew about them.” Hey, it’s cool to be first. We’re going to help make sure the whole world knows how cool you are.
3- Help you. We work hard to make sure we have what you need, but this year we’re taking it to the next level. From video tutorials and guides on every page to educational blog content to 24 hour support (this will be the last half of the year… takes a while to staff!), this is going to be a banner year… for both of us.
That’s why the title of this blog post is “hello world.” In much the same way that those words marked the start of something great, something that would eventually change not only the world but the way we live our daily lives’85 this year is the start. The start of Name.com making the internet even easier, the start of getting the word out about our legendary support, the start of Name.com as a household name’85 the start of something great.
Yeah, we know, the average person doesn’t casually throw up a porn site, but what you might not know is that .XXX is also important for protecting your brand and thus your organization’s image. Why you ask? Well, for example, the Vatican just had a big scare. They found that Vatican.xxx was registered to someone, and it wasn’t them. The good news is that after their initial panic, a who.is query shows the domain is registered to the ICM registry (responsible for .XXX), so it’s more than likely they put a hold on the domain.
As Devin Coldewey wrote on TechCrunch, “It’s a warning to all those companies and institutions that may have opted not to purchase this domain variation, and although it’s not the only time this will happen, it might be the funniest.”
Funny as long as it’s not happening to you.
That’s something to keep in mind: your name is the single most searched term people use to find you. If the results show YourName.xxx as well as YourName.com/org/biz/net, visitors could be confused or distracted, resulting in less traffic to your site. Obviously, the choice on how you deal with the availability of this new top level domain (TLD) is up to you. Aside from buying the domain you could make sure people know you are not associated with the content on YourName.xxx via a blogpost or some other messaging, as well. We’re just here to provide you with the information.
To further protect your brand, simply register YourBrand.xxx and set it to resolve to a blank page. That will successfully secure your brand in one easy step and you can rest assured your customers won’t land on the wrong site.
Last week a string of domain hijackings caught the attention of many. Perhaps because the victims of the hijackings are all well established, technologically savvy individuals. The three notable cases where css-tricks.com, davidwalsh.name, and designshack.net each of them have written their own blog posts detailing their experience of finding out their domain was stolen and the ugly road to recovery. We won’t speculate too much on what happened but we do want to give everyone a heads up on security features that you can put in place to insure that this won’t happen to you!
If you are not currently a Name.com customer, you should be 🙂 We are running a $7.39 COM/NET transfer special from now through the end of December. You can click here to start your transfer and then follow the instructions below to keep your domain safe by adding NameSafe -a free service!
What is NameSafe VIP?
NameSafe VIP service adds an additional layer of security by using the VeriSign Identity Protection (VIP) credential system. It will generate a unique six digit code every 30 seconds that is required to access your account. So you’ll log in using your username and password as usual, then enter the unique 6 digit code. It’s a super easy way to keep your account secure. The service is FREE unless you do not have a SmartPhone and need to purchase the FOB that will create the credential (the 6 digit ever-changing number).
From within your Name.com account you’ll see a link on the left hand side for ‘NameSafe’ (see below)
Simply click, ‘NameSafe’ then click the link ‘Signup for the NameSafe service.’ If you’re using your phone to generate your credential, you’ll set it up at m.verisign.com but don’t worry, we’ll email you activation instructions that are really quick.
Setting up 2 factor authentication keeps your domain safe and secure, out of the hands of the bad guys. NameSafe is quick to set up and free of charge. You don’t have much to lose setting up extra security precautions but seems you have everything to lose by not being proactive when it comes to security of your domain names.
Looking at this had us wondering, “What does Name.com means to you?” Please comment below.
Anyone know where the above graphic came from? Bo, our product manager, got it from his wife and then he gave it to our Marketing Coordinator who gave it to me. Brilliant. So, anyway, what does Name.com mean to you?
Looking at Who.Is we found that Amazon’s legal department registered the domains for one year. This gives us reason to ponder something about their future. But first, why should your company register domains defensively?
1. Defensively registering domains can add to your search engine optimization. If you link your peripheral web addresses (domains) back to your main site, you rank higher with the likes of Google, Bing and Yahoo!.
2. It essentially builds a virtual fence of similar URLs around your brand. It keeps competition away from your trademark, while letting in customers from multiple locations.
3. Protects your brand from your detractors. Just ask United Airlines about Untied.com. A simple mistype and your potential business is reading horror stories about your service.
So about Amazon and their newly registered domains: The ones we saw were only registered for one year. If you’re going for SEO on your defensive domains, then register them for longer blocks of time. You’ll get more respect from the Googles of the world. In Amazon’s case, we think they may be waiting it out until they can own Amazon.Amazon, Kindle.Amazon and all the other second-level domains they can attach to their new dotAMAZON. Those pricey new dotBRANDS look to be available in January of next year.
For the rest of us, a good bet for protecting trademarks and brands will be buying the right (and competitively priced) domains.
It’s just a rumor, but one that should make us all more conscientious of what we’re putting in our videos. What we’ve heard from some of our SEO friends is that Google uses audio detection of video (YouTube for ie) to find keywords. So instead of being able to tag your accounting seminar with “bosoms” and “fatal crash” and “Bieber” to get more views, the world’s largest search engine will analyze the actual audio to ascertain the content. They do this anyway to seek out copyrighted material, so it very much could be a reality.
However, as a major global company, we’re not shaken by mere rumors.
It’s a good idea anyway to make sure your script and talent is enriched with your message, branding and products.
According to an article in Adweek, a campaign led by the Association of National Advertisers is going to lobby Congress and pressure the Department of Commerce to stop the new “dotBRAND” top-level domains. Their case? “The new system would burden brand holders, confuse consumers, and increase opportunities for fraud, identity theft, and cyber crime.”
If the new gTLDs are added and the application process does proceed, Name.com will support as many as possible of those that are publicly available. For now we’ll keep you updated on the good and the bad and all latest in the world of domains.
So my uncle has been using Macs since way back when they were steam powered. He calls anyone who uses a Mac today an “Appleton”, which I think is something like a simpleton, but with Apple products. I can’t help it that I was born after smartly dressed men did simple math on computers the size of swimming pools, and I like that Apple products–heck, all computer products–are tiny, super powerful and so user-friendly that a lemur can Tweet. Now, things seem to have gotten even simpler. Not only do I bring this up because Name.com is now a slick, streamlined one-stop for all things domain, web building and overall personal and professional ease and joy, but that even an Appleton like myself is excited about the use of Apple’s new ICloud.
Besides, your Name.com services work well with ICloud, Dropbox or any other cloud-like service. Here’s some of the magic that can happen:
PageZen — When employing our easy-to-use web builder, you can access the media you need to get your site just right. Your photos, videos and other dazzle will be available no matter where you’re working.
goMobi — Not sure if you’ve checked out how simple it is to get your business in front of the millions using the mobile web, but building a site with goMobi is really fast, and with the Cloud, will make it a breeze grabbing the menu graphic for your restaurant, a logo for your brand or any other info for your mobile customers.
So what about iCloud versus Dropbox?
iCloud PRO: It does the sharing for you.
iCloud CON: It does the sharing for you.
With Photostream Apple whisks your pictures off to the iCloud. It’s automatic and fast, but from what I can tell, you have more control of your files with Dropbox. Of course with Dropbox you’re clicking and uploading and a few extra steps (you know, First World Complaints).
Dropbox PRO: Works with different platforms from OS X to Windows and Linux.
Dropbox CON: It’s not Apple.
I mean, really, you have to know Apple is going to make something fantastic. For many users it’s hard to even compare Dropbox with iCloud, as the latter comes with a pretty interface and syncs everything from pictures to emails to appointments. But for storage, there still seems to be a reason to at least take a look at alternatives.
Cost PRO and CON?
Right now Dropbox offers 2 free gigs and iCloud starts you out with five. They seem pretty competitive as the pricing goes up, but I did see a price chart with a service called SugarSync that offers 60 gigs for less than both Dropbox and iCloud.
One other question: How long will iCloud’s five gigs of free data last? You send up a hi-res Photostream and that space is gobbled up pretty quickly, and then you’re forking out some dough for more space. I guess that’s the business model, but something to watch out for.
For more about what the cloud really is, let’s revisit our conversation with the experts.