If you follow a lot of brands on your favorite social media feeds, you’ve probably noticed an interesting phenomenon: Rather than sticking to traditional URLs or the generic shortened ones provided by services like Bitly and Hootsuite, companies are embracing branded short links that reflect their business values.
How New Domain extensions are changing the face of URLs
Think back to just a couple of years ago: The norm was that every brand that wanted to get online would likely use a .COM, .NET, or .ORG domain. Sure, there was the rogue .EDU or even .TEL domain floating around, but we were comfortable with a scant handful of domains to use for our website even if there was no real meaning behind those endings.
How to break up with your social media management platform
Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.
How to protect your Instagram account after the recent hack
Have you been noticing some strange things happening on your favorite celebrity’s Instagram account? A recent data breach allowed hackers to get their hands on the contact details of hundreds of notable figures and potentially millions of regular users’ account information—including yours.
Trusted links can increase click-through rate by up to 39%
Our friends at Rebrandly share their thoughts on why custom branded links are important and how you can be using them to boost social engagement.
When someone sees an article you’ve shared, you have only a couple of seconds to grab their attention or they’re going to scroll right past the content you’ve worked so hard to create. Their eyes quickly scan the image, the title and even the link. They’re deciding if clicking this article is worth their time and it happens so quickly that they don’t even realize they’re doing it. It’s psychological.