You may have noticed things are looking a little different around here.
We’re extremely proud and excited to unveil a fresh new look at Name.com. While it’s been fun to see this new design take shape, it has also served as a meaningful exercise to carefully consider who we want to be as a business and what role we want to play in the lives of our customers.
2013 was a good year. Twitter held their IPO, Apple debuted the new iPhone 5S, the New England Patriots won the Super Bowl(The Editor disagrees that this is a good thing), Prince George Alexander Louis of Cambridge was born, and Name.com launched the brand new Domain Management tools. Six years ago these domain tools were cutting edge—and for the most part, they have stood the test of time.
Happy Halloween, friends! Today might be a day full of spooky sites and scary costumes, but one thing you don’t have to be frightened of is bad UI/UX on our site. After all, our team has made a few more site updates this month that customers are sure to appreciate.
For the past couple of years there’s been a persistent bug on Name.com. It wasn’t a big bad bug that caused the website to break or put any users at risk. It was more of a small annoying UI bug that certainly caused frowny faces, sad pandas, and feelings of frustration for our users.
Over the past few months our team has been hard at work behind the scenes to completely rebuild Name.com one page at a time. Why? We want to give our customers the best user experience when searching for, buying, and managing domains … especially on mobile devices.
We were perusing Entrepreneur Magazine (you may recall our appearance in the prestigious publication) and we came across a Boulder company sharing some dire news: If you’re a small or medium business and your website isn’t loading fast enough, then you’re going to have a hard time competing. The Amazons and Ebays of the world have entire teams dedicated to optimizing their websites. What they don’t have, however, is one Mr. Robert Shires. He’s part of the brilliant team behind Lagrange Systems, a company dedicated to turning your eCommerce up to the speed of mind-blowing astonishment. Shires isn’t only technically savvy, but also hilarious, so you get necessary information about improving your website speed (aka Application Delivery) without drowning in tech talk. And, as you’ll see, we’ve taken measures to make sure he stays away from mind-numbing buzzwords.