New Domains are being adopted at a rapid rate by startups, individuals, and Fortune 500 companies alike. If you’re considering switching your primary domain to one that uses a New Domain extension, you’ve probably done some research on the pros and cons of such a move.
New Domains are advantageous for companies that want to create a memorable online brand. In some cases, it can even improve your search engine rankings. But it can often be an intimidating task to take on—what if you mess up and end up losing traffic or hurting your SEO?
We’ve done some research and created a list of strategies for avoiding SEO pitfalls when upgrading to a New Domain. When done correctly, you can enjoy the benefits of a short, keyword-rich New Domain without ruining your search ranking.