CATEGORY: Products

New Product: Branded URL Shortener, powered by BL.INK

We’re excited to announce the launch of our latest product offering, created with marketers and business owners in mind.

Meet our new Branded URL Shortener, powered by BL.INK, which allows you to share links with your followers over social channels while promoting your business through custom short links.

What’s different about our Branded URL Shortener?

If you have a hand in marketing, you’re likely familiar with link shorteners. These products are ideal for shortening long, unwieldy looking links into something more manageable. However, these links remain confusing and typically lack inherent meaning. A service like Bit.ly might succeed in shortening your link, but the random combination of letters and numbers (e.g. http://bit.ly/1gD53xE)  that it uses to direct traffic is not meaningful and certainly not memorable.

BL.INK, our Branded URL Shortener, creates short links that use real words—they’re automatically generated by pulling context from the link that you are sharing. The result is a memorable, meaningful, customized short link. (e.g. http://friday.video/rebeccablack). Or, you can purchase a domain name and use that as the basis for your link shortener.

What unique features can users take advantage of?

BL.INK makes life easier. For example, you can change a link’s destination after it has already been shared. This is perfect for correcting mistakes even after a link has been shared, or redirecting a link to a better destination after a one-time event or promotion. And the best part? That process can even be automated.

How can I start using BL.INK?

Setting up your account is quick and easy. We offer several plans for the product (including a free version!) that scale based on the size of your team and the features you need. Once you purchase the product and set up your account, you’ll be transferred over to the BL.INK interface where you can start creating and sharing links right away.

Explore our Branded URL Shortener

An easier sign up process leads to more sign ups, who knew?

You know how you occasionally go to a website and they get as clingy as a bad Tinder match who won’t stop texting you after you’ve given them your number?  Yeah, we hate that too.

But here at Name.com we think getting all up in your business before we’ve even gotten to know each other is way worse, which is why we made it easier than ever to create a new account.  With no phone numbers or addresses required, all we ask is for your email, a username, a password, and voila—you’re now a certified all-natural organic grass-fed Name.com user.

Everything you need to know about domain backorders

*As of October 2016, backorders can only be placed on domains that have a set drop date. 

 

You have the perfect idea for a domain name. But when you gleefully head to Name.com and type it into the search bar, something terrible happens—you find out that someone has already registered your dream domain name, leaving it sadly out of your grasp.

Life is cruel.

But don’t lose hope! Just as new domains are registered every day, existing domains sometimes expire without being renewed by the original owner—leaving it free for you to snatch up the moment it hits the market once more. Name.com’s backorder process allows you to place a tentative hold on a domain name that is close to expiration and increase your chances of securing it if it is not renewed by the current owner.

The Name.com Website Builder is Here

Remember when…

Many years ago the World Wide Web made a promise. It told people that they could build their own website and it would look sleek and pretty. Many websites were made, but many people were disappointed. Many websites have been abandoned, fading away as low-price, low-quality promises on the lonely outskirts of the Internet.

But today, we are here to fulfill that promise. Today … we introduce Name.com’s website builder.

SEO Series Part 2: Why Link Structure is So Important!

(If you’ve just shown up, click here for Part I of the SEO How-to Series. And welcome)

Links = Votes!

Links as votes is a helpful analogy to remember. Basically, if Page A links to Page B, then Page A is casting a vote that Page B is relevant to the keywords used in the link text or anchor text connecting the 2 pages (example: in the link to Name.com at the end of this sentence the “link text” or “anchor text” is domain name). In addition, votes can be stronger or weaker depending on factors like overall trust of the link, PageRank of the page it came from, and even how significant the relationship between Page A and Page B is.

In other words, the more votes that Page B gets, the higher the likelihood it will rank higher for keywords. The more internal links you provide that point to any given page on your site, the more opportunities there are for that page to rank highly for its targeted keywords. Here are three important internal “link structures” and some simple tactics to optimize them.

1. Global Navigation – The template for global navigation (including home page alt tag) is one of the most elemental starting points for SEO. This is especially true for large sites because the more pages your site has, the more votes the global navigation template is providing for you. This is not to say that you need to have lots of pages. By putting the right keywords in global navigation links like the drop-down menu, your site is more likely to get credit for any internal links. That’s why indexing the links is both important and helpful.

2. Link subsets – There can be any set of links existing on the page template which specifically targets page groups with targeted keyword phrases. This is an ideal vehicle for creating that ever-important link connectivity to the high priority pages. Typically, this is in the footer area or on the right column of the page. Sites may have buckets for “Related Topics” or “Most Popular Pages” or a similar subset which is both related to the main link and relevant. Look at the Name.com Footer for an example of how this is done.

3. Navigate the breadcrumbs – Breadcrumb navigation is an internal link structure that can enhance SEO; especially for any sub-pages that are not linked by global navigation. Any links appearing in the global navigation template will typically occur in the source code before any breadcrumb navigation or content links. This means that global navigation links supersede any other links on the page. Mainly because most search engines (like Google) only count the first link found in the source code between Page A and Page B. Any breadcrumb navigation links must be keyword focused as the primary purpose of them, SEO-wise, is to link to any pages outside of the global navigation template.

Remember that the main purpose for all three of these types of link structures is to direct users to the right information. When the link structures are keyword focused, it aids search engines and users in finding the relevant information.

Beer Friday: We got a Keg Cap Tap

The story around the office wasn’t so much our new gift, but that something had “cleared the war room”. The “war room” is where our dev team holes up in a small space withlegend of karate kid concentrates like a name.com developer charts, graphs, computers and the concentration of Mr. Miyagi. They stay there all day troubleshooting and brainstorming. It’s a big deal, and we’re told that those of us on the outside will never understand.

But then the the inventor of the Keg Cap Tap sent us “the perfect tap handle for every keg.” It was if the war room guys had just found out about sunshine. They wandered out into the open and gathered around the kegerator. With quiet admiration they celebrated the latest innovation in beer liberation.

The keg cap tap from Colorado inventor Matt Ferris.

Some of you may know that every keg comes with a little cap. It’s an identifier of what the keg is, and provides a modicum of protection to the valve that guards the nectar below. Until now it’s been popped off and stuck to someone’s head or flicked about in an impromptu game of table football. But now it has a new home.

keg cap tap stickers

And stickers!

Your stylish new cap-tapped keg tells everyone what they’re drinking so you don’t have to break from the courtship of your pint to field questions. Pretty dang cool, and Matt, the Colorado-based inventor who conjured this little bit of magic, sent it to us out the the goodness of his heart. Thanks Matt! This kegs for you!

What we should learn from the Crock Pot Girls

Let me be the first to try and share the success of an Internet Sensation. This time it’s not a kid high on nitrous oxide or an interesting squirrel. This time there’s meat, real honest-to-gosh meat. It’s the Crock Pot Girls. They are three mothers, Allyson, Jenna, and Nicole who, as their Facebook page says, “decided here was a great way us moms can exchange crock pot recipes.” Sounds pretty darn simple, and that should be the main lesson. KISS: Keep It Simple…Silly (Moms loathe the word “stupid.”)

So they go about this straightforward project and in less than ten days score half a million “likes” and so many wall posts they have to beg people to behave and follow the rules. What are the rules? Well, simple: share recipes. Now that’s about as Abigail Adams as you can get. This old-fashioned way of connecting people spun up in an electronic forum. And by golly they have 300,000 more fans since I checked the site last night. Soon they’ll be on Good Morning America, and we’ll be watching from our piles of press releases and flowcharts and wondering, “How?”

crock pot girlsSince it has to do with food we at Name.com wanted to be a part of it. As the Community Evangelist I contacted the CPGs to see if we could provide them with a domain and a website that we could monetize and search engine optimize. Our customers really think we’ve got something with our PageZen web builder and SEO Tutor, and we’re very fond of them. But that really should be the litmus test: are you portraying your product even close to something that with a flip of a switch can feed your family for a week?

There’s another lesson: give people something they want. We’ve all been serenaded by the sales gurus hammering their fists and berating us about benefits: “Share the benefits of your product!” But the Crock Pot Girls have one up on that. Their product is a benefit with benefits. People want food. They want lots of it, and they want it to appear magically. The Crock Pot is all that. You put something in it, you turn it on, and then you do something else with yourself. All you need is a recipe. In come the CPGs. Throw in the fact that the economy is weak and I’m surprised our ladies of the ladle haven’t been propelled to Congress.

At Name.com we’d love to hear that we’re the Crock Pot Girls of domains and website building. We want it to be quick, easy and convenient, and as satisfying as a pound of pulled pork. We want to put you in that place where you can be any level of web IQ and still get your ideas and products on a website that ranks big with SEO. Actually, I think there should be some kind of buzzword introduced here. Something about a “Crock Pot” business plan (not to be confused with “Crackpot”) where you sit alone with the slow cooker and brainstorm how close you can get to its paragon of goodness. If you don’t get all the way there, then don’t worry. It’s hard to touch moms with vats of food.