CATEGORY: Social Media

.GAY is proud to be different

By David Gold

Despite less than a year on the market, .GAY is currently one of the most interesting domain extensions. With its community-centric approach, .GAY is going above and beyond domain-industry standards to elevate and protect LGBTQ people online.

Every June, LGBTQ communities and allies join together to remember the 1969 uprising in New York City when the crowd at the Stonewall Inn fought back against abuse and oppression. Like the rainbow flags that brighten windows in homes and businesses in June, the .GAY top-level domain extension is like a digital Pride flag for your website.

Since its long-awaited launch to the public in September of 2020, .GAY has been all over the news, released its own web series, and worked with global LGBTQ luminaries like Star Trek actor George Takei, pop superstar Adam Lambert, and pioneering tennis icon Billie Jean King. So far, more than 10,000 .GAY domain names have been registered by artists, entertainers, nonprofits, SMBs, global brands, and proud community members who want to help create a vibrant, more-inclusive internet for LGBTQ people.

Here’s what makes .GAY different and why you should get your own .gay domain.

How to use Facebook groups to market your business and create a community

By Alisha Shibli

With over 2 billion monthly active users, Facebook has emerged as one of the most vital tools in any marketer’s arsenal. It provides an opportunity for brands to flaunt their personality and connect with their customers in a way that is much more intimate than traditional advertising could ever achieve.

If Facebook allows brands to forge meaningful bonds with their customers, Facebook groups provide the means to cement those bonds to form a community.

Goo.gl is going, going, gone: What to use instead

By Dannielle Cabler

If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.

It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.

Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.

10 low-budget social media strategies for your small business

By Alisha Shibli

In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.

As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.