CATEGORY: Premium Domains

The stories behind two of the largest nTLD sales to date

For decades, the aftermarket sale of Premium Domains has followed a specific patten: They’ve always been short, keyword-rich sales of predominantly .com domain names. But with the introduction of hundreds of new domain extensions, a new frontier of Premiums was born. Now, after several years of smart investors jumping onto the new TLD trend early, we’re beginning to see major payoff for those who were brave enough to invest in opportunity when they saw it.

While there have been a number of notable sales of aftermarket and Premium new TLDs, there are two that stand out—each of which brought in a whopping 6-figures in profit.

Securing a great domain space as a legal professional

If you’re a legal professional you know that finding a great domain name that is SEO optimized is no small task. Even though online search is now the number one way consumers find information and services, it can still be tricky to outrank competitors and ensure that you and your website are actually discovered. That’s where a SEO-rich domain comes into play—but with so many valuable domain names that use traditional endings already registered, this may seem out of reach too.

But looking beyond traditional domain endings can open up new possibilities. New Domains offer those in the legal sector the opportunity to register SEO- and geo-optimized domain extensions that are both memorable and professional.

The lowdown on premium domains

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When you search for domains at name.com, you might wonder why domain names with the same extension can have different prices. For instance, our price for a .COM domain name is $10.99, but there are premium .COM domains that start at $19.99 and can even cost thousands.

The difference in prices can be a little confusing, so I’m going to try to clear things up a bit.

What makes a domain premium?

A premium domain will typically be very short, simple, and/or keyword rich. Basically, premium domains are more valuable, and that’s reflected in the price.

Unlike typical domains, premium domains have already been registered, so they’re actually being re-sold. Some are owned by registrars themselves, while others are owned by domainers and business-savvy people who list them at domain marketplaces such as SedoMLS or Afternic. You’re actually paying to have the domain transferred to you, but the process is just like registering a non-premium.