TAG: branding

[Infographic] Have extra time on your hands? Use it to build a superior personal brand

By Alisha Shibli

Building a strong professional reputation is crucial if you want to succeed, especially today when there are more candidates than open positions. A strong personal brand not only highlights your professional identity and authority but also opens you up to lucrative opportunities.

If you haven’t paid much attention to this yet, now is the right time to do so. As the world grapples with the pandemic in a state of lockdown, it’s an opportunity for you to shift your focus inside, instead of letting the fear and panic of the outside world get the better of you.

5 ideas for selecting your new domain name

By Alisha Shibli

Let’s say you’ve got the best idea since sliced bread. Now all you need is a perfect name that can represent this idea. The process is certainly not easy.

When coming up with a name for your idea — could be a startup, a personal blog, a product, a rebrand, or just about anything else — it is difficult to determine where to start. Normally when it comes to creating an excellent brand, the first step is to define the brand’s underlying tone and aligning it with your audience and your overall strategic plan.

The long road to internet success, part 5: Community

Part 5 of the series, “The long road to internet success”. Read Part 4 here.

If you recall, we began this journey—this journey to build my online profile and, more harrowingly, increase my wife’s confidence by approximately 23% in my ability to one day host the Academy Awards—on the back of Name.com customer Helene Kwong’s three rules to success: Content, Consistency, Community. We have taken some detours like, for example, when we covered fear. Fear, it turns out, is detriment to all three Cs. But then I realized that freaking out over fear is dumb. Sure, if you’re getting attacked by sharks, be afraid and probably act on fear, but when it comes to creating and promoting content, you’d better be bold. Or at least pretend to be. Here’s a photographic example: